I've been investigating the pros and cons of building a
membership site and the strategies required to make
it effective.
The 12 Days of Christmas Giveaway presented me
with some free resources in this area:
http://www.hunteridge.com/12days/index.php?id=1664
I have also just purchased a video series on developing
a membership site for a grand cost of $1.85. I know this
video series is increasing in price on a daily basis and the
last time I looked it was $2.40.
So if you are interested, check it our here:
http://www.membershipmastery.squidoomarketingstrategies.com/
The videos cover installation of the highly acclaimed, full
membership software developed by Amember, but are of
value for any membership software.
Don't be deceived by the low price - the videos cover 8 important
areas including planning your site, set-up, protection and
review. The ZIP file is quite large and will take some time
to download.
It's certainly well worth a look:
http://www.membershipmastery.squidoomarketingstrategies.com/
I know one of the many things I will be learning about in the
New Year!!
Best wishes for 2008!
Ron P.
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Amember membership site, Squidoo marketing strategies, membership sites, membership site videos, affiliate marketing, membership site resources, creating membership site, Amember
Friday, December 28, 2007
Thursday, December 20, 2007
Search Engine Myths Exposed
Google is like the Holy Grail of marketing on
the web. Rank well in Google and your profits
are pretty much set.
But there is SO MUCH bogus information out there,
often coming from the "gurus" themselves.
On January 9th, 2008, Jonathan Leger (originator
of the $7 ebook script) is releasing a new
FREE report that completely obliterates
the following myths about Google (and then
goes on to show you what DOES work):
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject
Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings,
You Must Add New Content
..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
The site is in pre-launch now, but if you sign
up early you will get a sample chapter full of
proof and details.
And did I mention he'll pay you for referring
other people to this powerful f.ree report?
And that he'll pay you for anyone THEY refer
as well (even while it's in pre-launch)?
Find out more about that when you download
your sample chapter from:
http://www.searchenginemyths.squidoomarketingstrategies.com
There has been a lot of discussion on the web lately
about Myth N0. 5 - high ranking = high positioning
in Google results. Most blog commentators agree that
this is not necessarily so. Jonathan Leger
goes one step further in his Preview Chapter
to give unquestionable proof that Myth No. 5 is in
fact a MYTH:
http://www.searchenginemyths.squidoomarketingstrategies.com
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, search engine myths, Squidoo marketing strategies, Google pagerank, SEO, affiliate marketing, Search Engine Myths Exposed, Google traffic, pagerank
the web. Rank well in Google and your profits
are pretty much set.
But there is SO MUCH bogus information out there,
often coming from the "gurus" themselves.
On January 9th, 2008, Jonathan Leger (originator
of the $7 ebook script) is releasing a new
FREE report that completely obliterates
the following myths about Google (and then
goes on to show you what DOES work):
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject
Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings,
You Must Add New Content
..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
The site is in pre-launch now, but if you sign
up early you will get a sample chapter full of
proof and details.
And did I mention he'll pay you for referring
other people to this powerful f.ree report?
And that he'll pay you for anyone THEY refer
as well (even while it's in pre-launch)?
Find out more about that when you download
your sample chapter from:
http://www.searchenginemyths.squidoomarketingstrategies.com
There has been a lot of discussion on the web lately
about Myth N0. 5 - high ranking = high positioning
in Google results. Most blog commentators agree that
this is not necessarily so. Jonathan Leger
goes one step further in his Preview Chapter
to give unquestionable proof that Myth No. 5 is in
fact a MYTH:
http://www.searchenginemyths.squidoomarketingstrategies.com
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, search engine myths, Squidoo marketing strategies, Google pagerank, SEO, affiliate marketing, Search Engine Myths Exposed, Google traffic, pagerank
Wednesday, December 19, 2007
Viral Marketing Giveaway - FREE resources
The Viral Marketing Giveaway 9 brings you over 500
fresh internet marketing ebooks, software packages,
guides and memberships you can grab instantly for
absolutely no cost to build your business. It is brought
to you by Brett Ingram, creator of
Viral Link Tracker
Click the Banner to Collect Your Gifts
Generate 1,000s of New Opt-In Subscribers
for YOUR email list
When you sign-up just use the special
"Add My Product to the Giveway" feature.
The earlier you get in, the more subscribers you
can get. There is even a video to show you how
to add your product.
There are hundreds of great ebooks, software,
memberships and reports at this site, so why not get
set up for 2008 - now's your chance!
CLICK HERE TO ACCESS VIRAL MARKETING GIVEAWAY
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Ron is the author of the ebook:
fresh internet marketing ebooks, software packages,
guides and memberships you can grab instantly for
absolutely no cost to build your business. It is brought
to you by Brett Ingram, creator of
Viral Link Tracker
Click the Banner to Collect Your Gifts
Generate 1,000s of New Opt-In Subscribers
for YOUR email list
When you sign-up just use the special
"Add My Product to the Giveway" feature.
The earlier you get in, the more subscribers you
can get. There is even a video to show you how
to add your product.
There are hundreds of great ebooks, software,
memberships and reports at this site, so why not get
set up for 2008 - now's your chance!
CLICK HERE TO ACCESS VIRAL MARKETING GIVEAWAY
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
Ron is the author of the ebook:
Saturday, December 15, 2007
The Secret to Online Success - FREE
Alex Jeffreys has released his
118 page FREE ebook that explains
how he built an online income in
excess of $100,000 in 12 months.
Post Launch Profits is really about strategy
- how to build your online business for success.
It's very encouraging, sincere and challenging - it can
nurture you and at the same time take you outside
your comfort zone.
This ebook takes you through the 6 steps that Jeff
took to earn a 6 figure income and set himself up
for a 7 figure income in 2008.
He emphasises simplicity, action and leverage.
If you are planning to launch your own product, there's
heaps here on product launching, creating JV partners
and recruiting affiliates.
Even if you are not planning your own product launch,
there is heaps of common sense about building an online
business.
Besides JV partners and affiliates, Alex stresses the power
of leveraging through increasing traffic conversion,
improving website conversion rates, getting organised,
goal setting and outsourcing.
He emphasises that no matter what your level of
business is you need to get organised (or you will not
be able to get to the next level).
There were 42 comments on his blog about how useful
the information has been. When you see people take
the effort to write long thank you's, you know there is
value in the product (...and it's free!). When you see
people saying, "I am going back to read the ebook a
second and third time...", you know it's full of wisdom:
Alex has a one time offer (OTO) with his free ebook,
and each of the 7 associated bonuses has incredible
value in its own right - I am working through my
bundle now. One of the bonuses from Jeff Dedrick has
audio/video interviews with 25 of the top internet
marketers plus.....
Alex also provides a free affiliate program that pays you
75% of the One Time Offer and heaps of affiliate resources
to assist your promotions.
NOTE: On Alex's affiliate promotion resources page, he
has over 90 social bookmarking sites hyperlinked
for your benefit - why not promote the product this
way and also promote your squidoo lens/blog as well.
From this page alone, you will also learn multiple ways
to increase the traffic to your Squidoo lens/blog. His ebook
also covers traffic generation methods:
Here's some quotable quotes from Alex:
Always look at the positive sside and leverage the opportunity
of your competition by Joint Venturing with them.
I don't work in my business, I work ON my business.
There's no magic hat here folks this does take time.
If you are not already organised at the stage you are at
now, how on earth do you plan on building a 6 or even
7 figure income?
I'm a product of my productivity.
....and at each stage he explains exactly what he did and
how he did it!
The whole ebook echoes what Yarok Starak calls the
"80-20 rule" - concentrating your efforts on the 20% of
things that bring you 80% of the income.
I try to put this principle into practice by asking myself each
day, "What are the two or three things I can do today that
will advance my business goals the most?" As I am only
working part-time on my internet business, I have to be
strategic. Once you start thinking this way, it becomes a habit
...and you get better at it.
Here's to your success in building your online business in 2008
- I know that I will be using this ebook as a blueprint for my
efforts in 2008:
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
Ron is the author of the ebook:
Friday, December 07, 2007
Getting traffic to your Squidoo lens
There has been a lot of discussion lately on the Squidoo
forum about changes to the criteria for lensrank.
Most contributors indicate that Squidoo has now given
more weighting to traffic to your lens in determining
your Lensrank.
So I have been exploring ways to get more traffic to
my key lenses.
I discovered lately that I am having success with
the free Viral Link Tracker progam.
Here are the few simple steps involved:
1. Transform Your Squidoo lens link to a
2. Create Your own ads to drive traffic to
A very simple process of writing a few lines
3. Promote and use your new viral tracking
link - for a double benefit
This promotes two things for you - it promotes your lens
and your viral link tracker affiliate ID.
4. Earn free adcredits and advertising
Your viral link also displays three ads that generate
5. Get VIRAL and Watch YOUR TRAFFIC EXPLODE
You also get adcredits when your affiliates' links get
Check out Viral Link Tracker here and listen to the audio
************************************************
forum about changes to the criteria for lensrank.
Most contributors indicate that Squidoo has now given
more weighting to traffic to your lens in determining
your Lensrank.
So I have been exploring ways to get more traffic to
my key lenses.
I discovered lately that I am having success with
the free Viral Link Tracker progam.
Here are the few simple steps involved:
1. Transform Your Squidoo lens link to a
"Viral Tracking" link
You enter the URL of your Squidoo lens in the
You enter the URL of your Squidoo lens in the
Viral Link Generator and bingo you have a new viral
link which displays you lens PLUS an adblock with
three ads.
2. Create Your own ads to drive traffic to
your Squidoo lens
A very simple process of writing a few lines
or uploading an image and adding your
Squidoo lens URL.
3. Promote and use your new viral tracking
link - for a double benefit
This promotes two things for you - it promotes your lens
and your viral link tracker affiliate ID.
4. Earn free adcredits and advertising
Your viral link also displays three ads that generate
adcredits for you when someone clicks on them.
I have been astounded at the clickthrough rate on these
ads. Here's today's stats:
Ad Displays Today - 1464
Link Clicks Today 471
5. Get VIRAL and Watch YOUR TRAFFIC EXPLODE
You also get adcredits when your affiliates' links get
clicked. Your viral link above advertises your
Viral Link Tracker Affiliate ID so its creating
affiliates for you and they are creating adcredits for
you ...and so it goes on.
...and an ADDED BONUS for YOUR LIST BUILDING
I have placed a link on my lens to enable people to sign up for
my email course. This is above the fold (so that it displays on
the first page of my lens). When I promote my viral link,
I not only promote my lens, I am also promoting my
free ecourse.
Check out Viral Link Tracker here and listen to the audio
or view the video explanation:
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
Ron is the author of the ebook:
Wednesday, December 05, 2007
12 Days of Christmas Giveaway
Sorry, I am a bit slow off the mark this year.
This is the original and one of the best internet
marketing giveaways.
I have been involved with this for a number of years
and the quality of the gifts is first rate.
It will be even better this year as you can only offer
a gift if you have 2,500 or more on your mailing list.
So I would check it out:
http://www.hunteridge.com/12days/index.php?id=M1664
You might be a bit overwhelmed by the number and
quality of the gifts ...even though they only release a number
of new gifts each day (for 12 days).
I've found in the past the best way to tackle these
Giveaways is to identify some area you are working
on or want to focus on and collect all the resources
you can on that topic. Otherwise your energy can
become very dissipated and you will lose focus.
Then again, you should not pass up that resource
that you really must have....
Here's the link:
http://www.hunteridge.com/12days/index.php?id=M1664
This is the original and one of the best internet
marketing giveaways.
I have been involved with this for a number of years
and the quality of the gifts is first rate.
It will be even better this year as you can only offer
a gift if you have 2,500 or more on your mailing list.
So I would check it out:
http://www.hunteridge.com/12days/index.php?id=M1664
You might be a bit overwhelmed by the number and
quality of the gifts ...even though they only release a number
of new gifts each day (for 12 days).
I've found in the past the best way to tackle these
Giveaways is to identify some area you are working
on or want to focus on and collect all the resources
you can on that topic. Otherwise your energy can
become very dissipated and you will lose focus.
Then again, you should not pass up that resource
that you really must have....
Here's the link:
http://www.hunteridge.com/12days/index.php?id=M1664
Friday, November 30, 2007
Viral Traffic Made Easy
Viral Link Tracker is a superb viral traffic tool.
I have been using this free tool for about two weeks
now and it certainly is viral.
The more you use it the more your credits and exposure
grows.
Each person you recruit starts earning credits for you
and exposure for your ads.
It all grows before your eyes and the stats are great -
you can actually see what is happening and adjust your
strategy so easily.
What is Viral Link Tracker?
Viral Link Tracker does three core thinks - it creates viral
advertising, link cloaking and conversion tracking.
I want to just concentrate on the viral advertising here as
this is the core function of Viral Link Tracker.
How does the viral advertising work?
Viral Link Tracker creates a block of three
unblockable pop-up ads whenever a viral link is
clicked on or displayed (e.g. via a traffic exchange or
ad promotion).
The header of the adblock includes your Viral Link Tracker
affiliate ID - so the ads can generate new downline members for
you.
Each time a link in the adblock is clicked you get 10 Ad credits.
Each time your a link in the adblock of one of your affiliates
is clicked, you get 5 credits.
So, here's what is happening -
* you are getting adcredits when you advertise your VLT links
* you are automatically recruiting downline members
* your downline members are automatically giving you adcredits
* your downline members are generating their own downline members
....and so it goes on and on.
How Do You Set It Up
1. Convert your links (website, blogs, squidoo lens) to
viral link tracker links (so that the adblock is shown each
time your link is displayed).
2. Create your ads (you can have mulitple ads) - this is very
easy. (Diamond members can use html and images!!!)
3. Start promoting your viral links (which will also promote
your website, blog or squidoo lens).
Benefits of Upgrade
Upgrade to Diamond membership will get you
20,000 free ad credits and viral ad credits from
3 levels of your downline. You also get to create ads that
have images and you can use html.
Check Viral Link Tracker Out HERE.
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Thursday, November 29, 2007
Your Invited to the Wedding...
Henry Griner's Wedding Sale
Joanna and Ben are getting married on December 29th
and Joanna’s dad, Internet Marketing Technology Consultant
Henry Griner, has put together a wedding sale website to
help pay for the wedding that is full of things just for you.
Joanna and Ben are getting married on December 29th
and Joanna’s dad, Internet Marketing Technology Consultant
Henry Griner, has put together a wedding sale website to
help pay for the wedding that is full of things just for you.
That’s great news for you because… he put together
a fantastic package of 24 business training audio MP3's
from many of the top marketers and business people
along with some great products and bonuses for you at
a price that is only pennies on the dollar for the value
you are getting.
a fantastic package of 24 business training audio MP3's
from many of the top marketers and business people
along with some great products and bonuses for you at
a price that is only pennies on the dollar for the value
you are getting.
Here is the line-up of speakers in the audio training package:
* Matt Bacak – Mindset Millions and Marketing Systems
* Joel Bauer – How to Persuade People Who Don’t
Want to be Persuaded
* Stu McLaren – How Affiliates Can Help You to Your First
Million Dollar Month
* Jeff Mills – How to Podcast for Profit in 5 Easy Steps
* Ray Edwards – How Killer Copy Turns Words into Wealth
* Marc Harty – Web PR Secrets: How to Generate a Million
Dollar Press Release for Pennies a Click
* Mitch Carson – How to Get Your Direct Response Mail
Opened and Read
* John Childers – Million Dollar Speaking Strategies for Profit
* Mike Koenigs – How to Create Powerful Viral Videos and
Infomercials
* Pat Lovell – Secret SEO Techniques
* Tracy Childers – How to Create a High Ticket Digital
Information Product
* Lynn Pierce – Seven Steps to Empowered Wealth
* Steve Renner – Creating a Million Dollar Business
* Joel Comm – Cracking the Adsense Code
* Sherry Watson – The Power of Grant Money
* John Roney – Entrepreneurial Self Book Publishing
* Larry Benet – How to Connect and Network to Success
* J.J. Childers – How to Tame the Tax Tiger and Keep Your
Wealth and Assets
* Mike Stewart – Using Audio and Video in Wordpress blogs
* Jason Henderson & Rob Smith – How to Live Healthy so
You Can Be Wealthy
* Matthew Glanfield – Zero to Six Figure Income in Six Months
* Debra Thompson Roedl – Million Dollar Marketing Strategies
to Rocket Your Information Marketing
Business to Success
* Daniel Unsworth – The Power of Online Video
* Joel Bauer – How to Persuade People Who Don’t
Want to be Persuaded
* Stu McLaren – How Affiliates Can Help You to Your First
Million Dollar Month
* Jeff Mills – How to Podcast for Profit in 5 Easy Steps
* Ray Edwards – How Killer Copy Turns Words into Wealth
* Marc Harty – Web PR Secrets: How to Generate a Million
Dollar Press Release for Pennies a Click
* Mitch Carson – How to Get Your Direct Response Mail
Opened and Read
* John Childers – Million Dollar Speaking Strategies for Profit
* Mike Koenigs – How to Create Powerful Viral Videos and
Infomercials
* Pat Lovell – Secret SEO Techniques
* Tracy Childers – How to Create a High Ticket Digital
Information Product
* Lynn Pierce – Seven Steps to Empowered Wealth
* Steve Renner – Creating a Million Dollar Business
* Joel Comm – Cracking the Adsense Code
* Sherry Watson – The Power of Grant Money
* John Roney – Entrepreneurial Self Book Publishing
* Larry Benet – How to Connect and Network to Success
* J.J. Childers – How to Tame the Tax Tiger and Keep Your
Wealth and Assets
* Mike Stewart – Using Audio and Video in Wordpress blogs
* Jason Henderson & Rob Smith – How to Live Healthy so
You Can Be Wealthy
* Matthew Glanfield – Zero to Six Figure Income in Six Months
* Debra Thompson Roedl – Million Dollar Marketing Strategies
to Rocket Your Information Marketing
Business to Success
* Daniel Unsworth – The Power of Online Video
These men and women have very successful online and off-line
businesses that are earning them hundreds of thousands and
millions of dollars each year. They will teach you the secrets
that they use each day to make them successful.
businesses that are earning them hundreds of thousands and
millions of dollars each year. They will teach you the secrets
that they use each day to make them successful.
Besides this fantastic lineup of speakers Henry has also
included some super deals on products that you can
use to build your business and start earning an income
right away.
included some super deals on products that you can
use to build your business and start earning an income
right away.
Find out how you can get a Fast Action Bonus Savings of 30%.
If you are really serious about reaching your financial goals
and having a business of your own using the power of the
Internet, you need to listen to and study these experts.
and having a business of your own using the power of the
Internet, you need to listen to and study these experts.
Happy Shopping!
Ron Passfield
Ron Passfield
P.S. Make an early New Years Resolution that you will
invest more into your education starting today. The
investment you make in yourself gives you the best
payback of anything you can put your money into.
http://www.missionsprings.biz/cmd.php?Clk=2185567
invest more into your education starting today. The
investment you make in yourself gives you the best
payback of anything you can put your money into.
http://www.missionsprings.biz/cmd.php?Clk=2185567
P.P.S My Squidoo Marketing Strategies
ebook is one of the many additional,
undisclosed bonuses.
ebook is one of the many additional,
undisclosed bonuses.
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Tuesday, November 27, 2007
Squidoo Affiliate Marketing - Article Writing (3)
The Resource Box
The article resource box is the most critical part of your article.
This is where you make your pitch for your yourself and your
website. It's also where you create a call to action.
Article writing and publishing is an exchange process - you share
some of your knowledge and experience in the body of the article
in exchange for the right to make a pitch at the end.
The resource box is important also because this is the only
place that many article directories will let you place a URL link.
Your goals in creating a resource box should be:
WHAT TO INCLUDE
Your resource box should include the following:
1. your name - to establish who you are and to build your
internet profile (e.g. Ron Passfield, PhD, affiliate marketing coach)
2. your unique "selling" proposition - why anyone should
read your article, your unique capacity to help/assist the reader
(e.g. "author of an e-book on Squidoo affiliate marketing" ).
3. your Squidoo lens/website address - this creates the link
from the authority site (article directory) to your site and builds
your Google page rank and positioning (and probably your
Lensrank) - note: most well established article directories have
a Google PR rank of 5 or 4.
4. call to action - this is critical. What do you want the reader
to do after reading your article? (e.g. visit Ron's Squidoo lens to
subscribe to his weekly ezine on Squidoo marketing strategies,
tips, hints and resources).
Some further tips on what to include
1. use your articles to create a profile relevant to the topic
(e.g. when I was focusing on affiliate marketing articles, I used the
profile of "affiliate marketing coach", now I tend to write about
Squidoo and use the profile 'Top 100 Squidoo lensmaster"
2. in your article you are selling yourself not a product, program
or piece of software - establish why they should read your article
and follow your call to action.
3. decide what is your primary "call to action" and use only one
call to action but enable other actions (e.g. I now say
"visit my Top 100 Squidoo lens for access to my email course and
.....; but I also include a link to this A.M.C. blog without a call
to action)
4. most articles directories only allow two urls in the resource box
and Ezinearticles.com allows three - use all two or three URLs
as appropriate.
5. make sure your urls are hyperlinked - some article
directories will create the hyperlink for you if you put in the full
url in the resource box; others expect you to create the html
code (check the author guidelines and/or "preview" your article
to see what happens).
6. make sure your resource box is keyword rich (but
don't go overboard into keyword spamming) - think about
the keyword (s) you are targeting.
7. use an anchor text with a keyword other than that
shown in your url (this gives you two bites of the cherry
as Google picks up the keyword from the url itself), e.g. my
lens is http://www.squidoo.com/squidoomarketingstrategies
- I now use "squidoo affiliate marketing" or "squidoo marketing"
as my anchor text and not "squidoo marketing strategies" -
the result is I now have top ten Google positions for all three
keywords, not just one).
8. make sure the keywords you use are relevant to the
content of the article (and use variations of them within
the article).
9. where possible add your photo to your article directory
profile - most directories will publish it along with your article
- this helps to build your internet recognition.
THINGS TO AVOID IN THE RESOURCE BOX
1. direct affiliate links - most directories do not allow direct
affiliate links - this is the advantage of Squidoo lenses because
you can direct people to your lens where you have your
affiliate links embedded in your modules.
2. hard sell of a product, program or software - most directories
will not publish your article because it puts readers off.
3. your phone number or email as you will get spammed.
4. multiple links, like every lens you ever created - select what's
best for the article topic.
5. so much text that it takes up 50% of the article - aim for about
15-20% (although some article directories tempt you with a lot
more word space).
6. repeated anchor text with the same keyword - this is treated
as spam - it's better anyway to use variations of your keywords.
Related posts:
Article Writing (1) - article writing as viral marketing
Article Writing (2) - article writing and bum marketing
Resource for article writing and publishing:
Christopher Knight's Ezinearticles.com Blog
************************************************
Product of the Week -
Squidoo Queen Meets Bum Marketing
Kelly Stone has just released version 2 of this excellent
ebook. I have used some of the strategies in Kelly's
ebook on a daily basis. She shows you how to link
article writing to income creation by using the bum
marketing method. When I read her ebook I
immediately bought Micronichefinder to locate
profitable niches for article writing. You can get
your copy of Kelly's ebook by clicking the link below.
The ebook is supported by an excellent forum - see
you there.
You can pick up Kelly's ebook by clicking the link:
http://www.squidooqueen.squidoomarketingstrategies.com/
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, article writing, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, MicroNicheFinder, traffic
The article resource box is the most critical part of your article.
This is where you make your pitch for your yourself and your
website. It's also where you create a call to action.
Article writing and publishing is an exchange process - you share
some of your knowledge and experience in the body of the article
in exchange for the right to make a pitch at the end.
The resource box is important also because this is the only
place that many article directories will let you place a URL link.
Your goals in creating a resource box should be:
- establish or reinforce your internet profile
- build your credibility in the topic area involved
- capture subscribers to your list
- encourage visitors to your website, blog or Squidoo lens
WHAT TO INCLUDE
Your resource box should include the following:
1. your name - to establish who you are and to build your
internet profile (e.g. Ron Passfield, PhD, affiliate marketing coach)
2. your unique "selling" proposition - why anyone should
read your article, your unique capacity to help/assist the reader
(e.g. "author of an e-book on Squidoo affiliate marketing" ).
3. your Squidoo lens/website address - this creates the link
from the authority site (article directory) to your site and builds
your Google page rank and positioning (and probably your
Lensrank) - note: most well established article directories have
a Google PR rank of 5 or 4.
4. call to action - this is critical. What do you want the reader
to do after reading your article? (e.g. visit Ron's Squidoo lens to
subscribe to his weekly ezine on Squidoo marketing strategies,
tips, hints and resources).
Some further tips on what to include
1. use your articles to create a profile relevant to the topic
(e.g. when I was focusing on affiliate marketing articles, I used the
profile of "affiliate marketing coach", now I tend to write about
Squidoo and use the profile 'Top 100 Squidoo lensmaster"
2. in your article you are selling yourself not a product, program
or piece of software - establish why they should read your article
and follow your call to action.
3. decide what is your primary "call to action" and use only one
call to action but enable other actions (e.g. I now say
"visit my Top 100 Squidoo lens for access to my email course and
.....; but I also include a link to this A.M.C. blog without a call
to action)
4. most articles directories only allow two urls in the resource box
and Ezinearticles.com allows three - use all two or three URLs
as appropriate.
5. make sure your urls are hyperlinked - some article
directories will create the hyperlink for you if you put in the full
url in the resource box; others expect you to create the html
code (check the author guidelines and/or "preview" your article
to see what happens).
6. make sure your resource box is keyword rich (but
don't go overboard into keyword spamming) - think about
the keyword (s) you are targeting.
7. use an anchor text with a keyword other than that
shown in your url (this gives you two bites of the cherry
as Google picks up the keyword from the url itself), e.g. my
lens is http://www.squidoo.com/squidoomarketingstrategies
- I now use "squidoo affiliate marketing" or "squidoo marketing"
as my anchor text and not "squidoo marketing strategies" -
the result is I now have top ten Google positions for all three
keywords, not just one).
8. make sure the keywords you use are relevant to the
content of the article (and use variations of them within
the article).
9. where possible add your photo to your article directory
profile - most directories will publish it along with your article
- this helps to build your internet recognition.
THINGS TO AVOID IN THE RESOURCE BOX
1. direct affiliate links - most directories do not allow direct
affiliate links - this is the advantage of Squidoo lenses because
you can direct people to your lens where you have your
affiliate links embedded in your modules.
2. hard sell of a product, program or software - most directories
will not publish your article because it puts readers off.
3. your phone number or email as you will get spammed.
4. multiple links, like every lens you ever created - select what's
best for the article topic.
5. so much text that it takes up 50% of the article - aim for about
15-20% (although some article directories tempt you with a lot
more word space).
6. repeated anchor text with the same keyword - this is treated
as spam - it's better anyway to use variations of your keywords.
Related posts:
Article Writing (1) - article writing as viral marketing
Article Writing (2) - article writing and bum marketing
Resource for article writing and publishing:
Christopher Knight's Ezinearticles.com Blog
************************************************
Product of the Week -
Squidoo Queen Meets Bum Marketing
Kelly Stone has just released version 2 of this excellent
ebook. I have used some of the strategies in Kelly's
ebook on a daily basis. She shows you how to link
article writing to income creation by using the bum
marketing method. When I read her ebook I
immediately bought Micronichefinder to locate
profitable niches for article writing. You can get
your copy of Kelly's ebook by clicking the link below.
The ebook is supported by an excellent forum - see
you there.
You can pick up Kelly's ebook by clicking the link:
http://www.squidooqueen.squidoomarketingstrategies.com/
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, article writing, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, MicroNicheFinder, traffic
Tuesday, November 20, 2007
BlogRush Cops Flack!
BlogRush Review
There's a lot of negative comment around the forums
at the moment about BlogRush.
People are saying that BlogRush is not producing the
heaps of traffic that they came to expect.
This is in part due to the hype generated on launch -
but then again I have yet to see a program live up to
its launch hype, whether it be InstantBuzz, Million
Dollar Traffic or some other variation on the traffic
generation theme.
I wonder what we as affiliate marketers have done
to peoples' expectations that they would vehemently
criticise a FREE resource? Have we given too much
away for free in the past and thus created these
unrealistic expectations?
I too am not getting the numbers of traffic from
BlogRush that I came (unrealistically) to expect.
But what I am getting is quality traffic. Give me
one person who lingers on my site, adds me to
their favourites and downloads something, in exchange
for 100 internet butterflies who hover above my site
and, in seconds, fly on in their endless quest for the
golden nectar.
There are many people in forums who are fostering
the negative criticism to promote their own competitive
product. I think it was a sad day when our marketing
switched to employing the shock/falsely critical
approach that is endemic today. It has made "criticism"
into a secondary industry.
This is so inconsistent with the cooperative, genuine
engagement approach of Web 2.0. So too is the total
"sell" orientation of many of the critics of BlogRush.
I think too that we have to acknowledge the consequences
of our own decisions. If we place the BlogRush widget at
the bottom of our right-hand column, then we will not
get as much traffic as if we place it at the top. That's the
the trade-off, but that is our decision and we should happily
bear the consequences.
There is one service that I get from BlogRush
that is invaluable and that I would even be
prepared to pay for.
That is the indicator that tells me whether my posts are
hot, warm or cold. This is measured and reported by
BlogRush in terms of the click-through rate relative to
the number of impressions for my individual posts.
How valuable is that for market intelligence? I, for one,
have now identified a series of posts that will generate
a "hot" response. I can re-frame my message to be more
effective. There is clearly a flow-through effect beyond
BlogRush to the recipients of my RSS feed via Web 2.0
sites, the search engines, my Squidoo lenses and my forum
comments. So this one facility alone has immense added
value.
Then there is the benefit that I derive from
identifying great blogs via BlogRush ads on my
blog. Some of these I have added to my favourites and
others I have listed as useful resources for readers of my
Squidoo lenses. So the BlogRush advertiser receives a
compounding effect through my exposure of their quality
blog. This is consistent with a Web2.0 approach.
This raises another question - how many of the BlogRush
critics ever genuinely click on the BlogRush ads on their
own sites. If they don't, why do they expect others to click
on their ads?
It takes a sense of community, that sites like Squidoo and
Facebook have engendered, to achieve this sense of mutual
commitment. It also takes a Web2.0 mindset.
The people who are writing negative posts about BlogRush
very frequently preface their remarks or conclude their
comments with a statement to the effect, "I have a lot of
respect/time for John Reese (creator of BlogRush) and
what he has achieved in internet marketing..."
Apparently this respect/time does not extend to allowing
BlogRush time to bed down or grow beyond the
embryonic stage!
I, for one, think that he does deserve this patience given
the service he is providing for FREE.
If you have not yet joined BlogRush now's your chance:
CLICK HERE TO JOIN
************************************************
Ron Passfield, PhD, is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
************************************************
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, BlogRush, BlogRush review, affiliate marketing, Squidoo tips, blog traffic, traffic
There's a lot of negative comment around the forums
at the moment about BlogRush.
People are saying that BlogRush is not producing the
heaps of traffic that they came to expect.
This is in part due to the hype generated on launch -
but then again I have yet to see a program live up to
its launch hype, whether it be InstantBuzz, Million
Dollar Traffic or some other variation on the traffic
generation theme.
I wonder what we as affiliate marketers have done
to peoples' expectations that they would vehemently
criticise a FREE resource? Have we given too much
away for free in the past and thus created these
unrealistic expectations?
I too am not getting the numbers of traffic from
BlogRush that I came (unrealistically) to expect.
But what I am getting is quality traffic. Give me
one person who lingers on my site, adds me to
their favourites and downloads something, in exchange
for 100 internet butterflies who hover above my site
and, in seconds, fly on in their endless quest for the
golden nectar.
There are many people in forums who are fostering
the negative criticism to promote their own competitive
product. I think it was a sad day when our marketing
switched to employing the shock/falsely critical
approach that is endemic today. It has made "criticism"
into a secondary industry.
This is so inconsistent with the cooperative, genuine
engagement approach of Web 2.0. So too is the total
"sell" orientation of many of the critics of BlogRush.
I think too that we have to acknowledge the consequences
of our own decisions. If we place the BlogRush widget at
the bottom of our right-hand column, then we will not
get as much traffic as if we place it at the top. That's the
the trade-off, but that is our decision and we should happily
bear the consequences.
There is one service that I get from BlogRush
that is invaluable and that I would even be
prepared to pay for.
That is the indicator that tells me whether my posts are
hot, warm or cold. This is measured and reported by
BlogRush in terms of the click-through rate relative to
the number of impressions for my individual posts.
How valuable is that for market intelligence? I, for one,
have now identified a series of posts that will generate
a "hot" response. I can re-frame my message to be more
effective. There is clearly a flow-through effect beyond
BlogRush to the recipients of my RSS feed via Web 2.0
sites, the search engines, my Squidoo lenses and my forum
comments. So this one facility alone has immense added
value.
Then there is the benefit that I derive from
identifying great blogs via BlogRush ads on my
blog. Some of these I have added to my favourites and
others I have listed as useful resources for readers of my
Squidoo lenses. So the BlogRush advertiser receives a
compounding effect through my exposure of their quality
blog. This is consistent with a Web2.0 approach.
This raises another question - how many of the BlogRush
critics ever genuinely click on the BlogRush ads on their
own sites. If they don't, why do they expect others to click
on their ads?
It takes a sense of community, that sites like Squidoo and
Facebook have engendered, to achieve this sense of mutual
commitment. It also takes a Web2.0 mindset.
The people who are writing negative posts about BlogRush
very frequently preface their remarks or conclude their
comments with a statement to the effect, "I have a lot of
respect/time for John Reese (creator of BlogRush) and
what he has achieved in internet marketing..."
Apparently this respect/time does not extend to allowing
BlogRush time to bed down or grow beyond the
embryonic stage!
I, for one, think that he does deserve this patience given
the service he is providing for FREE.
If you have not yet joined BlogRush now's your chance:
CLICK HERE TO JOIN
************************************************
Ron Passfield, PhD, is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
************************************************
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, BlogRush, BlogRush review, affiliate marketing, Squidoo tips, blog traffic, traffic
Saturday, November 17, 2007
SEO visibility: deep indexing for Squidoo lenses
One of the challenges for affiliate marketers at the moment
is to get the search engines to index beyond the first page
of a website or blog.
Deep linking to achieve deep indexing has become an obsession
with SEO experts and novices. Just do a Google search
on the term, "deep indexing" and you will see the energy that
is going into this area of SEO.
To achieve deep indexing, affiliate marketers are creating
multiple "inner site maps", submitting multiple pages to
search engines, adding a "popular post category" to their
blogs ...and so it goes on.
Well the great news for Squidoo lensmasters is:
Google automatically deep indexes Squidoo lenses.
I found this out by watching the daily stats of each of my
Squidoo lenses over a number of weeks. I provide the proof
at the end of this post.
I will examine one of my lenses by way of example:
http://www.squidoo.com/digital-storytelling
The focus of this lens is to help people to turn
digital photos into digital stories or digistories.
This is a huge area in education and is emerging strongly
in the home and in community and slowly in affiliate
marketing. It has even evolved into digital
scrapbooking.
There are 3,180 Goggle searches per month on the term
"digital storytelling" and the competition is very
tough - 2,200 sites with the keyword in the url,
24,700 with the keyword in a title, 17,800 sites with
the term as anchor text (hyperlinked to another url).
I gained this information by using a software program
that I use everyday without fail:
Micro Niche Finder
My Squidoo lens on digital storytelling is sitting
about no. 89 in the Google results for the keyword,
"digital storytelling" (and drops out of the top 100
results when I stop posting and pinging daily).
The amazing revelation, though, is how deeply Google
indexes my lens, so that I not only receive visitors who
search on my primary keyword but now I am getting visitors
who search on the most unlikely "long tail keywords".
I know for a fact the Google is searching all my module
headings, text within modules, video titles in the YouTube
modules and links in link/list modules.
My digistory lens provides:
people are finding my lens through the search terms I list
below.
Here's my best SEO advice to help you make the most of
Google's deep indexing of Squidoo lenses:
keyword that will attract lots of searches. I then use these
variations in my module titles, in my text, in articles I write,
in tags and in the title and body of my blog posts.
In this way, you can find variations of the primary keyword
that have a good number of Google searches per month but
a low level of competition. The title of this post was derived,
for example, from my Micro Niche Finder. There are
4,620 searches per month on the term "SEO visibility" and
relatively low competition (at least compared to the extreme
competition for the keyword, "SEO").
You will also notice in my lens that I am promoting an
affiliate product on how to make money from digital
photos. I thought this might be of interest to people
who want to make digital stories from their photos.
Hence you will see a lot of search terms related to this
theme as well.
Deep indexing evidence
I have run out of tags for this lens. Here's just a sample
of the Google search terms that are leading
people to my Squidoo lens:
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
************************************************
Technorati Tags:
seo, seo visibility, digital storytelling, digistories, seo blog, seo guide, seo expert, seo web design, digital storytelling in education, sell your digital photos, turn your photos into movies
is to get the search engines to index beyond the first page
of a website or blog.
Deep linking to achieve deep indexing has become an obsession
with SEO experts and novices. Just do a Google search
on the term, "deep indexing" and you will see the energy that
is going into this area of SEO.
To achieve deep indexing, affiliate marketers are creating
multiple "inner site maps", submitting multiple pages to
search engines, adding a "popular post category" to their
blogs ...and so it goes on.
Well the great news for Squidoo lensmasters is:
Google automatically deep indexes Squidoo lenses.
I found this out by watching the daily stats of each of my
Squidoo lenses over a number of weeks. I provide the proof
at the end of this post.
I will examine one of my lenses by way of example:
http://www.squidoo.com/digital-storytelling
The focus of this lens is to help people to turn
digital photos into digital stories or digistories.
This is a huge area in education and is emerging strongly
in the home and in community and slowly in affiliate
marketing. It has even evolved into digital
scrapbooking.
There are 3,180 Goggle searches per month on the term
"digital storytelling" and the competition is very
tough - 2,200 sites with the keyword in the url,
24,700 with the keyword in a title, 17,800 sites with
the term as anchor text (hyperlinked to another url).
I gained this information by using a software program
that I use everyday without fail:
Micro Niche Finder
My Squidoo lens on digital storytelling is sitting
about no. 89 in the Google results for the keyword,
"digital storytelling" (and drops out of the top 100
results when I stop posting and pinging daily).
The amazing revelation, though, is how deeply Google
indexes my lens, so that I not only receive visitors who
search on my primary keyword but now I am getting visitors
who search on the most unlikely "long tail keywords".
I know for a fact the Google is searching all my module
headings, text within modules, video titles in the YouTube
modules and links in link/list modules.
My digistory lens provides:
- examples of digital stories from YouTube
- modules with links on digital storytelling in education
- examples of digital stories in education
- digital storytelling in primary education
- modules with digital stories dedicated to a theme
- links to free software to create digistories
- links to free tools to use in making a digital story
- digital story mapping
- digital scrapbooking
people are finding my lens through the search terms I list
below.
Here's my best SEO advice to help you make the most of
Google's deep indexing of Squidoo lenses:
- have your primary keyword in your url
- include your primary keyword in the lens description
- mention your primary keyword in your introduction
- use variations of your keyword in other module title
- use a variety of keyword variations in your text
- bold the primary keyword and the variations
- add a variety of relevant sources of info
- use RSS modules such as article feeds & Google blog posts
- add your full 30 tags
- vary your anchor text for hyperlinks
keyword that will attract lots of searches. I then use these
variations in my module titles, in my text, in articles I write,
in tags and in the title and body of my blog posts.
In this way, you can find variations of the primary keyword
that have a good number of Google searches per month but
a low level of competition. The title of this post was derived,
for example, from my Micro Niche Finder. There are
4,620 searches per month on the term "SEO visibility" and
relatively low competition (at least compared to the extreme
competition for the keyword, "SEO").
You will also notice in my lens that I am promoting an
affiliate product on how to make money from digital
photos. I thought this might be of interest to people
who want to make digital stories from their photos.
Hence you will see a lot of search terms related to this
theme as well.
Deep indexing evidence
I have run out of tags for this lens. Here's just a sample
of the Google search terms that are leading
people to my Squidoo lens:
- 50 ways to improve your storytelling
- 7 parts of a digital story
- apple idvd scrapbook background .gif
- camera dollars income system ebook download
- camera dollars system review
- companies to get paid for submitting photos
- darling river pictures
- dealsclick
- digi ed
- digi stories
- digital stories by primary school kids
- digital stories in education
- digital story telling in australia
- digital storytelling education
- digital storytelling imovie education
- digital storytelling movies
- digital storytelling tools
- digital storytelling torrent
- dreamtime story about how the world was created movies
- dreamtime story about litter
- earning income from digital photography
- education histroy digital story telling
- example digital story spain
- examples of online storytelling videos kids
- free software to turn my pictures into movie
- how to make an income with digital photography
- how to turn your digital photos into film
- income from a camera
- insert photos into narration
- magill primary youtube
- make photos into movies
- mapping photos into digital form
- photo storytelling
- photos into movies with sound
- picture of teacher in kapalama
- pictures and turn them into movies
- pictures of the 7-day creation story
- pictures of turn and talk in classrooms
- program for making digital pictures to movies
- programs that turn your pictures into cartoons
- putting pictures into movies
- school photo stories
- selling photos reviews
- squidoo storytelling
- stort about your sister in korae movies
- storytelling and "autism" and "kit"
- submit photos earn
- take digital pictures and sell online
- telling digital stories and digital arts alliance
- turn photo into funny images
- turn pictures into movies apple
- turn pictures into movies on computer
- turn pictures into pixels online
- turn slides into pictures
- turn your eyes into animation
- turn your photos into anime free
- turn your photos into movies
- turn your pictures into model pictures for free online
- turn your pictures into moving animation
- turn your still photos into movies
- turning my pics into movies for free
- turning still photos into movies
- youtube digital bath hawaii
- youtube flexi centre
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
************************************************
Technorati Tags:
seo, seo visibility, digital storytelling, digistories, seo blog, seo guide, seo expert, seo web design, digital storytelling in education, sell your digital photos, turn your photos into movies
Friday, November 09, 2007
Massive Work at Home Gifts Giveaway
Henry Gold is organising a massive giveaway. He is insisting
that joint venture partners only offer quality products
(equal to $47 or greater)and each will be individually vetted.
Between Nov 9th-Dec 10th '07, the biggest joint venture campaign in
the work-at-home industry is being held.
SIGN UP NOW:
117 Work-at-Home Gifts
NOW OPEN - CLOSES December 10
Thursday, November 08, 2007
Squidoo Affiliate Marketing: use images to grab attention
You can brighten up your lenses with video, graphics
and photos.
These attract people's attention and often encourages them
to linger longer on your Squidoo lens.
For example, you can use instructional videos from YouTube
to assist your visitors to get across a topic area. I have
provided videos on how to take digital photos on the
following lens:
http://www.squidoo.com/sellyourdigitalphotos/
I have purchased a number of graphics packages
to add graphics to my lenses as well. These often
serve the purpose of breaking up the text modules
and making the lens easier to read.
My latest purchase is the following package
which gives you editable, web-specific highlighter
graphics for under $7:
http://www.webcreations.squidoomarketingstrategies.com
The one-time offer which is marginally dearer gives
you the capacity to create your own buttons and logos
using a simple point and click technology.
Graphics were never my strong point so I am so grateful to
these developers that have not only given me access to a
wide range of Web 2.0 graphics but also an easy facility
to create my own:
http://www.webcreations.squidoomarketingstrategies.com
Graphics packages can be quite expensive, but these are
very reasonably priced and attractive to boot.
and photos.
These attract people's attention and often encourages them
to linger longer on your Squidoo lens.
For example, you can use instructional videos from YouTube
to assist your visitors to get across a topic area. I have
provided videos on how to take digital photos on the
following lens:
http://www.squidoo.com/sellyourdigitalphotos/
I have purchased a number of graphics packages
to add graphics to my lenses as well. These often
serve the purpose of breaking up the text modules
and making the lens easier to read.
My latest purchase is the following package
which gives you editable, web-specific highlighter
graphics for under $7:
http://www.webcreations.squidoomarketingstrategies.com
The one-time offer which is marginally dearer gives
you the capacity to create your own buttons and logos
using a simple point and click technology.
Graphics were never my strong point so I am so grateful to
these developers that have not only given me access to a
wide range of Web 2.0 graphics but also an easy facility
to create my own:
http://www.webcreations.squidoomarketingstrategies.com
Graphics packages can be quite expensive, but these are
very reasonably priced and attractive to boot.
Wednesday, November 07, 2007
Squidoo Affiliate Marketing: build your list
Squidoo is great for building your list.
While Squidoo Lensmasters can no longer use iframes
in their lenses, there are other ways to capture leads.
Create a lead capture Squidoo module
At the moment I am using a lead capture module which
has the cover of my ebook as the eye-catching image.
Here's the module where I offer a free subscription
to my 7 day email course plus weekly follow-up with
tips, hints and Squidoo marketing strategies:
Lead Capture Module
I have added 300 people to my mailing list in the last
6 months using this method.
I hope to get a signficant boost to my list building
during November when I offer my Squidoo Marketing
Strategies ebook free at the Work at Home Giveaway
commencing at 12PM EST on 9 November:
http://www.117workathomegifts.com/index.php?id=354
One of the list building secrets with Squidoo is to
build multiple focused Squidoo lenses so that you are
attracting a wide variety of people with different interests.
For example, I have built Squidoo lenses around my
interest in the inner game of tennis, affiliate marketing,
poetry, boutique hotels, online learning, digital storytelling,
Eva Cassidy, Clickbank and Facebook:
http://www.squidoo.com/lensmasters/ronpass
You need a reliable autoresponder for your list
It is vitally important to have a reliable autoresponder and
a meaningful follow-up email series. Some of the people
who join my email course purchase my book,
Squidoo Marketing Strategies. They all join my regular
list and receive weekly broadcasts about Squidoo marketing,
tools and tips.
I am using Aweber.com as my autoresponder and found it
very reliable, with an excellent delivery rate and superb
service. I have used the online chat facility a number of
times to solve a problem and the issues were handled very
professionally by knowledgable staff.
I have previously used four different autoresponders
and experienced problems of downtime, broadcast
failures and even loss of my mailing list of 1,500 people
because of poor backup facilites. I decided eventually
that if I was going to build an online business I needed
a professional autoresponder as my busines backbone.
I have really appreciated the quality of Aweber:
http://www.aweber.com/?219129
So the steps to build your list with Squidoo are:
1. create a lead capture module on Squidoo lenses
2. provide an email course or gift to attract prospects
3. use a reliable autoresponder like Aweber
4. provide regular email broadcasts to your list
You may have to have different lists for your various
Squidoo lenses. I am lucky that all my subscribers
at the moment are interested in Squidoo affiliate
marketing so I can have a common list.
However, I am in the process of writing a free ebook on
on the inner game of tennis which I will link to a series
of emails created by one of the relevant affiliate
merchants. So I will build another list just for that
Squidoo lens and readers. Here's my Squidoo lens
on the inner game of tennis:
http://www.squidoo.com/theinnergameoftennis/
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook: Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, list building, Squidoo marketing strategies, Aweber.com review, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, Aweber.com, autoresponder
While Squidoo Lensmasters can no longer use iframes
in their lenses, there are other ways to capture leads.
Create a lead capture Squidoo module
At the moment I am using a lead capture module which
has the cover of my ebook as the eye-catching image.
Here's the module where I offer a free subscription
to my 7 day email course plus weekly follow-up with
tips, hints and Squidoo marketing strategies:
Lead Capture Module
I have added 300 people to my mailing list in the last
6 months using this method.
I hope to get a signficant boost to my list building
during November when I offer my Squidoo Marketing
Strategies ebook free at the Work at Home Giveaway
commencing at 12PM EST on 9 November:
http://www.117workathomegifts.com/index.php?id=354
One of the list building secrets with Squidoo is to
build multiple focused Squidoo lenses so that you are
attracting a wide variety of people with different interests.
For example, I have built Squidoo lenses around my
interest in the inner game of tennis, affiliate marketing,
poetry, boutique hotels, online learning, digital storytelling,
Eva Cassidy, Clickbank and Facebook:
http://www.squidoo.com/lensmasters/ronpass
You need a reliable autoresponder for your list
It is vitally important to have a reliable autoresponder and
a meaningful follow-up email series. Some of the people
who join my email course purchase my book,
Squidoo Marketing Strategies. They all join my regular
list and receive weekly broadcasts about Squidoo marketing,
tools and tips.
I am using Aweber.com as my autoresponder and found it
very reliable, with an excellent delivery rate and superb
service. I have used the online chat facility a number of
times to solve a problem and the issues were handled very
professionally by knowledgable staff.
I have previously used four different autoresponders
and experienced problems of downtime, broadcast
failures and even loss of my mailing list of 1,500 people
because of poor backup facilites. I decided eventually
that if I was going to build an online business I needed
a professional autoresponder as my busines backbone.
I have really appreciated the quality of Aweber:
http://www.aweber.com/?219129
So the steps to build your list with Squidoo are:
1. create a lead capture module on Squidoo lenses
2. provide an email course or gift to attract prospects
3. use a reliable autoresponder like Aweber
4. provide regular email broadcasts to your list
You may have to have different lists for your various
Squidoo lenses. I am lucky that all my subscribers
at the moment are interested in Squidoo affiliate
marketing so I can have a common list.
However, I am in the process of writing a free ebook on
on the inner game of tennis which I will link to a series
of emails created by one of the relevant affiliate
merchants. So I will build another list just for that
Squidoo lens and readers. Here's my Squidoo lens
on the inner game of tennis:
http://www.squidoo.com/theinnergameoftennis/
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook: Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, list building, Squidoo marketing strategies, Aweber.com review, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, Aweber.com, autoresponder
Monday, November 05, 2007
Google Blog Slap: Squidoo to the rescue
Google recently did a re-rank of web sites and particularly
blogs.
Many of the world's best blogs dropped in Google page ranking
(PR) e.g. from PR7 to PR5 or PR5 to PR3.
This action by Google has been the subject of heated debate
on blogs across the globe.
The interesting fact is that many of the blogs have had their
page rank restored. In some cases this was because they were
not in fact using paid links at this point in time.
The story so far
Here's a tracking of the story:
Darren Rowse, Problogger.com (PR7), wrote about it when
it first happened. He identified the fact that Google was
penalising "authority sites" for using paid (sponsored)
advertising links:
Problogger dropped to Page Rank 4
(Problogger drops from PR 6/7 to PR4)
Google Page Rank Pendulum Swings Again
(Problogger back to PR7)
A blogger reports that paid links are now worth more
(many bloggers have stopped using paid links
but there are still people willing to pay ...and pay
even more)
Andy Beard has shown the progression in ranking
after the third round. This great list gives you the
top blogs (so why not comment on them!). Check it out
here:
http://andybeard.eu/2007/10/pagerank-update-2.html
What has this got to do with Squidoo?
Well Squidoo seems to be going from strength
to strength while all these changes are going on.
Here's the Google ranking of three
of my lenses (at least at the time of writing):
http://www.squidoo.com/squidoomarketingstrategies - PR5
http://www.squidoo.com/digital-storytelling - PR4
http://www.squidoo.com/onlinelearningresources - PR4
Google PR5 is a ranking usually reserved for authority sites...
and often takes years of blogging to achieve. The Squidoo
Marketing Strategies lens was started in March this year!
So I suggest you get to it and build an authority Squidoo site
(with no paid links!!!) ...and then build multiple affiliate
marketing sites each dedicated to one product or service...and
cross-link the lot.
If you want to check out the Google page rank for your
Squidoo lens you can do so here:
http://www.seochat.com/seo-tools/future-pagerank/
blogs.
Many of the world's best blogs dropped in Google page ranking
(PR) e.g. from PR7 to PR5 or PR5 to PR3.
This action by Google has been the subject of heated debate
on blogs across the globe.
The interesting fact is that many of the blogs have had their
page rank restored. In some cases this was because they were
not in fact using paid links at this point in time.
The story so far
Here's a tracking of the story:
Darren Rowse, Problogger.com (PR7), wrote about it when
it first happened. He identified the fact that Google was
penalising "authority sites" for using paid (sponsored)
advertising links:
Problogger dropped to Page Rank 4
(Problogger drops from PR 6/7 to PR4)
Google Page Rank Pendulum Swings Again
(Problogger back to PR7)
A blogger reports that paid links are now worth more
(many bloggers have stopped using paid links
but there are still people willing to pay ...and pay
even more)
Andy Beard has shown the progression in ranking
after the third round. This great list gives you the
top blogs (so why not comment on them!). Check it out
here:
http://andybeard.eu/2007/10/pagerank-update-2.html
What has this got to do with Squidoo?
Well Squidoo seems to be going from strength
to strength while all these changes are going on.
Here's the Google ranking of three
of my lenses (at least at the time of writing):
http://www.squidoo.com/squidoomarketingstrategies - PR5
http://www.squidoo.com/digital-storytelling - PR4
http://www.squidoo.com/onlinelearningresources - PR4
Google PR5 is a ranking usually reserved for authority sites...
and often takes years of blogging to achieve. The Squidoo
Marketing Strategies lens was started in March this year!
So I suggest you get to it and build an authority Squidoo site
(with no paid links!!!) ...and then build multiple affiliate
marketing sites each dedicated to one product or service...and
cross-link the lot.
If you want to check out the Google page rank for your
Squidoo lens you can do so here:
http://www.seochat.com/seo-tools/future-pagerank/
****************************************************************
PRODUCT OF THE WEEK
I have just listened to Yaro Starak's Blog Profits Blueprint
on my iPod as I walked. Wow - this is great free stuff from
one of the Top ten bloggers in Australia (and a Brisbanite to
boot!). It really does give you the blueprint to make
money from a blog - step by step. Yaro should know - he
earns $5000 per month from blogging. This is a great
resource and you will not find a better resource on
blogging any where (even in the two $47 ebooks on the
topic that I have purchased).
Click here to download the Blog Profits Blueprint
PRODUCT OF THE WEEK
I have just listened to Yaro Starak's Blog Profits Blueprint
on my iPod as I walked. Wow - this is great free stuff from
one of the Top ten bloggers in Australia (and a Brisbanite to
boot!). It really does give you the blueprint to make
money from a blog - step by step. Yaro should know - he
earns $5000 per month from blogging. This is a great
resource and you will not find a better resource on
blogging any where (even in the two $47 ebooks on the
topic that I have purchased).
Click here to download the Blog Profits Blueprint
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, Google page rank, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, lensrank, traffic
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, Google page rank, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, lensrank, traffic
Wednesday, October 31, 2007
Squidoo Affiliate Marketing: Post, Publish, Ping
I recently received the following question from a subscriber:
"How do I get more consistent traffic without having to do
specific actions each and every day (pinging, bookmarking, etc)?"
"How do I get more consistent traffic without having to do
specific actions each and every day (pinging, bookmarking, etc)?"
The short answer is you need to do those daily tasks
- post, publish and ping.
- post, publish and ping.
Here's the long answer.
The amount of traffic you will get is a function of a number
of things:
- Level of interest in your keyword(s) and/or topic area
- Number of searches conducted for your keyword(s)
- The level of competition
- The value of your site to the reader
- The frequency with which you update
(Re competition: the keyword "internet marketing" brings
up 53 Million results on Google and is controlled by
long standing marketers, some of guru status).
The Law of Attraction works in this arena too.
Repeat visits will come if you offer free and substantial,
expertise relevant to the viewer's goals. They will not
return if your site does not offer value.
I have learnt this through my blog and my main lens.
I get enquiries everday from all over the world and offers
to promote other people's products.
to promote other people's products.
People are starting to refer other people to my blog, my
lenses and my articles. Others are creating links on their
lenses and blogs to my lens/blog. Two top marketers
recently mentioned my blog/lens in their own newsletter/
blog. Still others are seeking me out on FaceBook.
So if you are offering something of value that is timely
and needed by a target market, they will eventually
come to you. But they have to know that you exist.
Both Google (and other search engines) and Squidoo
will naturally give priority to sites that are regularly
updated.
One of my Squidoo lenses had a bug in it
One of my Squidoo lenses had a bug in it
recently preventing me from editing it, and in four
days it dropped from 270 overall to 737!
However, it has now reached no 8 position on Google
(out of 400,000+ results) - by daily updating and
pinging (lens first published on 17/9/07).
The gurus tell us that the marketing power now lies
with the quality authority sites (Wikipedia is but one
major example). One of the top marketers refers to
these authority people as "Top Dogs" - in her words,
those who offer substantial, free expert advice on a
topic.
Jack Humphrey, who I referred to in a recent post
actually claims to have coined the term
actually claims to have coined the term
"authority site" - he certainly pushes it and his site
is a great example of an authority site.
If you download his Authority Black Book, you gain
access to his special traffic blog and another service
he calls, Authority Site Center :
http://www.contentdesk.squidoomarketingstrategies.com/
http://www.contentdesk.squidoomarketingstrategies.com/
Through the Authority Site Center he will create a
Wordpress blog for you and a header and host your site.
He uses special software to make your site a traffic generator.
Plus you get access to a mastermind group. All this for
around $97 a month.
I mention this mainly to make a point!
Wordpress blog for you and a header and host your site.
He uses special software to make your site a traffic generator.
Plus you get access to a mastermind group. All this for
around $97 a month.
I mention this mainly to make a point!
Despite doing all this (using software he developed at a
cost of $1Million), he insists that you post daily...and that
is how you become an authority and develop an
authority site. His software automates the pinging,
submission to social bookmarking sites, RSS feeds, etc.
As you know by now, if you want to post daily, you
have to learn a hell of a lot pretty fast.
So even the very top people with the most sophisticated
traffic generating software in the world insist on daily
updating.
The top bloggers post four or five times daily - that's how
they dominate the search engines and their niches.
You can also buy traffic but it won't be as targeted as
organic search engine or Squidoo traffic (unless you
use something like adwords - at considerable expense).
However, if you do not update daily you can
drop in ranking in both Google and Squidoo.
So the moral of the story is - Post, Publish, Ping...
on a daily basis.
If you find this a challenge, check out my Squidoo marketing
lens for ideas on what to add to your lens:
http://www.squidoo.com/squidoomarketingstrategies/
****************************************************************
PRODUCT OF THE WEEK
Submitting your latest blog post to the various Web 2.0
news sites is a powerful method to generate immediate
targeted traffic to your blog or lens. This generates
high-quality traffic and links and builds your authority
status getting you into search engines faster and ranking higher.
The downside - it takes a lot of time to cut and paste your post
title, keywords and description into each site. Here's a way to
save time and get instant traffic - autosubmit to Web 2.0
news sites:
http://www.web2submitter.squidoomarketingstrategies.com
So the moral of the story is - Post, Publish, Ping...
on a daily basis.
If you find this a challenge, check out my Squidoo marketing
lens for ideas on what to add to your lens:
http://www.squidoo.com/squidoomarketingstrategies/
****************************************************************
PRODUCT OF THE WEEK
Submitting your latest blog post to the various Web 2.0
news sites is a powerful method to generate immediate
targeted traffic to your blog or lens. This generates
high-quality traffic and links and builds your authority
status getting you into search engines faster and ranking higher.
The downside - it takes a lot of time to cut and paste your post
title, keywords and description into each site. Here's a way to
save time and get instant traffic - autosubmit to Web 2.0
news sites:
http://www.web2submitter.squidoomarketingstrategies.com
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, web 2.0 traffic, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, lensrank, traffic
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, web 2.0 traffic, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, lensrank, traffic
Friday, October 19, 2007
Squidoo Affiliate Marketing - Article Writing (2)
The Bum Marketing strategy suggests that you use
articles to target specific keywords that have
high monthly searches but low competition.
I have been using MicroNicheFinder daily to
identify such keywords for my articles, lens tags
and the URLs for my new lenses. This tool
is absolutely invaluable:
MicroNicheFinder for Article Writing and Lens Creation
I have previously reviewed MicroNicheFinder here.
Enough of this rave...but I so rarely come across a
tool that is so useful and opens up so many new avenues.
Through MicroNicheFinder I established that Squidoo
Affiliate Marketing was a keyword that had a good
number of searches but low competition, so I decided
to target it in my articles.
I already had multiple listings on the first page of Google
for the keywords squidoo marketing strategies
and squidoo marketing.
One of the secrets of article writing is to ensure
that your targeted keyword appears as the first term
in your article title (you also want it in your article
summary and spread throughout your article).
The title is critical - it's what Google looks at first!
The keyword does, however, need to be repeated as
indicated above to convince Google that the article is
really about the title topic.
It may take a bit of mental gymnastics to get your
keyword in the title but believe me it's worth it.
Here's proof - these two articles were written to target
the keyword Squidoo Affiliate Marketing
and submitted on 4 October to Ezinearticles.com:
Squidoo Affiliate Marketing - Use Squidoo to Leverage
Your Writing
Squidoo Affiliate Marketing - Get Multiple Listings
on the First Page of Google Results
Today (20 October) these articles hold nos. 3 & 4 positions
on Google search results for the term Squidoo Affiliate
Marketing.
In my next post on this topic I will talk about how
to use the resource box to reinforce your keyword rich
title.
************************************************
Product of the Week - Authority Black Book
All I can say is WOW! This free, 64 page e-book
by Web 2.0 expert, Jack Humphrey, is something special.
It gives you the complete list of Web 2.0 resources you
need to generate a steady stream of qualified traffic.
Jack discusses blogging, RSS marketing, social bookmarking
sites, social media sites, video marketing and provides the
Big List of Web 2.0 Resources (with hotlinks). Well, Jack
should know - he gets 5,000 visitors per day to one of
his sites (and 850,000 page views in a month). Get your
copy of the Authority Black Book:
CLICK HERE
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, article writing, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, MicroNicheFinder, traffic
articles to target specific keywords that have
high monthly searches but low competition.
I have been using MicroNicheFinder daily to
identify such keywords for my articles, lens tags
and the URLs for my new lenses. This tool
is absolutely invaluable:
MicroNicheFinder for Article Writing and Lens Creation
I have previously reviewed MicroNicheFinder here.
Enough of this rave...but I so rarely come across a
tool that is so useful and opens up so many new avenues.
Through MicroNicheFinder I established that Squidoo
Affiliate Marketing was a keyword that had a good
number of searches but low competition, so I decided
to target it in my articles.
I already had multiple listings on the first page of Google
for the keywords squidoo marketing strategies
and squidoo marketing.
One of the secrets of article writing is to ensure
that your targeted keyword appears as the first term
in your article title (you also want it in your article
summary and spread throughout your article).
The title is critical - it's what Google looks at first!
The keyword does, however, need to be repeated as
indicated above to convince Google that the article is
really about the title topic.
It may take a bit of mental gymnastics to get your
keyword in the title but believe me it's worth it.
Here's proof - these two articles were written to target
the keyword Squidoo Affiliate Marketing
and submitted on 4 October to Ezinearticles.com:
Squidoo Affiliate Marketing - Use Squidoo to Leverage
Your Writing
Squidoo Affiliate Marketing - Get Multiple Listings
on the First Page of Google Results
Today (20 October) these articles hold nos. 3 & 4 positions
on Google search results for the term Squidoo Affiliate
Marketing.
In my next post on this topic I will talk about how
to use the resource box to reinforce your keyword rich
title.
************************************************
Product of the Week - Authority Black Book
All I can say is WOW! This free, 64 page e-book
by Web 2.0 expert, Jack Humphrey, is something special.
It gives you the complete list of Web 2.0 resources you
need to generate a steady stream of qualified traffic.
Jack discusses blogging, RSS marketing, social bookmarking
sites, social media sites, video marketing and provides the
Big List of Web 2.0 Resources (with hotlinks). Well, Jack
should know - he gets 5,000 visitors per day to one of
his sites (and 850,000 page views in a month). Get your
copy of the Authority Black Book:
CLICK HERE
************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
Ron is the author of the ebook:
Squidoo Marketing Strategies
Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, article writing, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, MicroNicheFinder, traffic
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