Wednesday, April 22, 2009

Squidoo lens: Who are YOU?

When someone visits your Squidoo lens, blog
or website, they are unconsciously asking themselves
a number of questions about you:
  • who are you?
  • what have you got to offer?
  • where is the evidence of your capacity to provide advice?
  • what value can you add to what I am doing?
Elsewhere I have written about the value of building
your Internet profile:
6 Great Reasons To Build Your Internet Profile

More recently I discussed why you should create
an authority site:
7 Top Reasons Why You Should Build an Authority Site

Squidoo provides you with the opportunity to make
a statement about who you are. This comes in the form
of the specialized Squidoo lens, SquidWho:
http://www.squidoo.com/squidwho/hq

You can use this Squidoo lens for a number of purposes
including creating a profile of your favorite person or band.

However, Squidoo encourages you to create a
SquidWho lens about yourself.

My SquidWho lens can be found here:
http://www.squidoo.com/ron-passfield

Seth Godin suggests in his e-Book,
The Joy of Squidoo, that my autobiographical
lens is a good exemplar.

What you can see from my SquidWho lens is that I
readily share who I am, what my passions and interests
are, why I have created particular Squidoo lenses and
what my background is.

For example, it can be seen that my online learning
and mobile learning lenses are based on 5 years
experience facilitating the implementation of
online learning nationally within the vocation and
education sector in Australia.

SquidWho lenses are great fun to develop - Squidoo
automatically creates some of the content for
different modules by searching the Internet for info
about you - blog posts, articles, forum comments, etc.

You very quickly learn what your Internet footprint
is - that is, how much other people are exposed to you
and what you do online.

So when are you going to create your SquidWho
lens
and build your Internet profile?

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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