Squidoo Affiliate Marketing: Post, Publish, Ping

I recently received the following question from a subscriber:
"How do I get more consistent traffic without having to do
specific actions each and every day (pinging, bookmarking, etc)?"

The short answer is you need to do those daily tasks
- post, publish and ping.

Here's the long answer.

The amount of traffic you will get is a function of a number

of things:

• Level of interest in your keyword(s) and/or topic area
• Number of searches conducted for your keyword(s)
• The level of competition
• The value of your site to the reader
• The frequency with which you update

(Re competition: the keyword "internet marketing" brings

up 53 Million results on Google and is controlled by

long standing marketers, some of guru status).

The Law of Attraction works in this arena too.

Repeat visits will come if you offer free and substantial,

expertise relevant to the viewer's goals. They will not

return if your site does not offer value.

I have learnt this through my blog and my main lens.

I get enquiries everday from all over the world and offers
to promote other people's products.

People are starting to refer other people to my blog, my

lenses and my articles. Others are creating links on their

lenses and blogs to my lens/blog. Two top marketers

recently mentioned my blog/lens in their own newsletter/

blog. Still others are seeking me out on FaceBook.

So if you are offering something of value that is timely

and needed by a target market, they will eventually

come to you. But they have to know that you exist.

Both Google (and other search engines) and Squidoo

will naturally give priority to sites that are regularly

updated.

One of my Squidoo lenses had a bug in it

recently preventing me from editing it, and in four

days it dropped from 270 overall to 737!

However, it has now reached no 8 position on Google

(out of 400,000+ results) - by daily updating and

pinging (lens first published on 17/9/07).

The gurus tell us that the marketing power now lies

with the quality authority sites (Wikipedia is but one

major example). One of the top marketers refers to

these authority people as "Top Dogs" - in her words,

those who offer substantial, free expert advice on a

topic.

Jack Humphrey, who I referred to in a recent post
actually claims to have coined the term

"authority site" - he certainly pushes it and his site

is a great example of an authority site.

If you download his Authority Black Book, you gain

access to his special traffic blog and another service

he calls, Authority Site Center :
http://www.contentdesk.squidoomarketingstrategies.com/

Through the Authority Site Center he will create a
Wordpress blog for you and a header and host your site.
He uses special software to make your site a traffic generator.
Plus you get access to a mastermind group. All this for
around $97 a month.

I mention this mainly to make a point!

Despite doing all this (using software he developed at a

cost of $1Million), he insists that you post daily...and that

is how you become an authority and develop an

authority site. His software automates the pinging,

submission to social bookmarking sites, RSS feeds, etc.

As you know by now, if you want to post daily, you

have to learn a hell of a lot pretty fast.

So even the very top people with the most sophisticated

traffic generating software in the world insist on daily

updating.

The top bloggers post four or five times daily - that's how

they dominate the search engines and their niches.

You can also buy traffic but it won't be as targeted as

organic search engine or Squidoo traffic (unless you

use something like adwords - at considerable expense).

However, if you do not update daily you can

drop in ranking in both Google and Squidoo.

So the moral of the story is - Post, Publish, Ping...
on a daily basis.

If you find this a challenge, check out my Squidoo marketing
lens for ideas on what to add to your lens:
http://www.squidoo.com/squidoomarketingstrategies/

****************************************************************
PRODUCT OF THE WEEK

Submitting your latest blog post to the various Web 2.0
news sites is a powerful method to generate immediate
targeted traffic to your blog or lens. This generates
high-quality traffic and links and builds your authority
status getting you into search engines faster and ranking higher.

The downside - it takes a lot of time to cut and paste your post
title, keywords and description into each site. Here's a way to
save time and get instant traffic - autosubmit to Web 2.0
news sites:
http://www.web2submitter.squidoomarketingstrategies.com

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies


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