Saturday, November 17, 2007

SEO visibility: deep indexing for Squidoo lenses

One of the challenges for affiliate marketers at the moment
is to get the search engines to index beyond the first page
of a website or blog.

Deep linking to achieve deep indexing has become an obsession
with SEO experts and novices. Just do a Google search
on the term, "deep indexing" and you will see the energy that
is going into this area of SEO.

To achieve deep indexing, affiliate marketers are creating
multiple "inner site maps", submitting multiple pages to
search engines, adding a "popular post category" to their
blogs ...and so it goes on.

Well the great news for Squidoo lensmasters is:
Google automatically deep indexes Squidoo lenses.

I found this out by watching the daily stats of each of my
Squidoo lenses over a number of weeks. I provide the proof
at the end of this post.

I will examine one of my lenses by way of example:
http://www.squidoo.com/digital-storytelling

The focus of this lens is to help people to turn
digital photos into digital stories or digistories.

This is a huge area in education and is emerging strongly
in the home and in community and slowly in affiliate
marketing. It has even evolved into digital
scrapbooking.

There are 3,180 Goggle searches per month on the term
"digital storytelling" and the competition is very
tough - 2,200 sites with the keyword in the url,
24,700 with the keyword in a title, 17,800 sites with
the term as anchor text (hyperlinked to another url).

I gained this information by using a software program
that I use everyday without fail:
Micro Niche Finder

My Squidoo lens on digital storytelling is sitting
about no. 89 in the Google results for the keyword,
"digital storytelling" (and drops out of the top 100
results when I stop posting and pinging daily).

The amazing revelation, though, is how deeply Google
indexes my lens, so that I not only receive visitors who
search on my primary keyword but now I am getting visitors
who search on the most unlikely "long tail keywords".

I know for a fact the Google is searching all my module
headings, text within modules, video titles in the YouTube
modules and links in link/list modules.

My digistory lens provides:
  • examples of digital stories from YouTube
  • modules with links on digital storytelling in education
  • examples of digital stories in education
  • digital storytelling in primary education
  • modules with digital stories dedicated to a theme
  • links to free software to create digistories
  • links to free tools to use in making a digital story
  • digital story mapping
  • digital scrapbooking
I have mentioned all these things to help you understand how
people are finding my lens through the search terms I list
below.

Here's my best SEO advice to help you make the most of
Google's deep indexing of Squidoo lenses:

  • have your primary keyword in your url
  • include your primary keyword in the lens description
  • mention your primary keyword in your introduction
  • use variations of your keyword in other module title
  • use a variety of keyword variations in your text
  • bold the primary keyword and the variations
  • add a variety of relevant sources of info
  • use RSS modules such as article feeds & Google blog posts
  • add your full 30 tags
  • vary your anchor text for hyperlinks
I use Micro Niche Finder to identify variations of my primary
keyword that will attract lots of searches. I then use these
variations in my module titles, in my text, in articles I write,
in tags and in the title and body of my blog posts.

In this way, you can find variations of the primary keyword
that have a good number of Google searches per month but
a low level of competition. The title of this post was derived,
for example, from my Micro Niche Finder. There are
4,620 searches per month on the term "SEO visibility" and
relatively low competition (at least compared to the extreme
competition for the keyword, "SEO").

You will also notice in my lens that I am promoting an
affiliate product on how to make money from digital
photos. I thought this might be of interest to people
who want to make digital stories from their photos.
Hence you will see a lot of search terms related to this
theme as well.

Deep indexing evidence

I have run out of tags for this lens. Here's just a sample
of the
Google search terms that are leading
people to my Squidoo
lens:

  • 50 ways to improve your storytelling
  • 7 parts of a digital story
  • apple idvd scrapbook background .gif
  • camera dollars income system ebook download
  • camera dollars system review
  • companies to get paid for submitting photos
  • darling river pictures
  • dealsclick
  • digi ed
  • digi stories
  • digital stories by primary school kids
  • digital stories in education
  • digital story telling in australia
  • digital storytelling education
  • digital storytelling imovie education
  • digital storytelling movies
  • digital storytelling tools
  • digital storytelling torrent
  • dreamtime story about how the world was created movies
  • dreamtime story about litter
  • earning income from digital photography
  • education histroy digital story telling
  • example digital story spain
  • examples of online storytelling videos kids
  • free software to turn my pictures into movie
  • how to make an income with digital photography
  • how to turn your digital photos into film
  • income from a camera
  • insert photos into narration
  • magill primary youtube
  • make photos into movies
  • mapping photos into digital form
  • photo storytelling
  • photos into movies with sound
  • picture of teacher in kapalama
  • pictures and turn them into movies
  • pictures of the 7-day creation story
  • pictures of turn and talk in classrooms
  • program for making digital pictures to movies
  • programs that turn your pictures into cartoons
  • putting pictures into movies
  • school photo stories
  • selling photos reviews
  • squidoo storytelling
  • stort about your sister in korae movies
  • storytelling and "autism" and "kit"
  • submit photos earn
  • take digital pictures and sell online
  • telling digital stories and digital arts alliance
  • turn photo into funny images
  • turn pictures into movies apple
  • turn pictures into movies on computer
  • turn pictures into pixels online
  • turn slides into pictures
  • turn your eyes into animation
  • turn your photos into anime free
  • turn your photos into movies
  • turn your pictures into model pictures for free online
  • turn your pictures into moving animation
  • turn your still photos into movies
  • turning my pics into movies for free
  • turning still photos into movies
  • youtube digital bath hawaii
  • youtube flexi centre

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies

************************************************

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3 comments:

Make Money Online Opportunities said...

Ron, as always great information on using Squidoo. I just went back and changed some of my modules to reflect my keywords. Thanks!
I use Pingoat for pinging. Not sure pinging makes a real difference. I notice you mention it quite frequently. Do you really think it helps? And if so, what do you use?

Denise

Ron Passfield said...

Denise - I use Pingoat for pinging - it proved to be quicker for me.

I emphasise pinging because I know it affects Google ranking and positioning in search results. Google wants fresh information - pinging says, "this site has just been updated".

I have seen my sites drop in the search result listings when I don't ping and vice versa when I do.

The digital-storytelling lens has been in and out of the top 100 results with Google depending on whether I ping or not.

Pinging also has an indirect impact on your Lensrank as Squidoo takes traffic into account in determining your Lensrank. The higher you are in Google's search results, the more traffic you will get ... and the more Squidoo will like you.

Rajay said...

Hi Ron,

Wonderful article. I am learning a lot from your blog and squidoo lenses. There is new stuff to be learnt and implemented everyday for marketers like us and it is great to get valuable and insightful knowledge from a fellow marketer.

Two Thumbs Up.

Also micro niche finder sounds very useful and will check it out soon.

Rajay.