Tuesday, February 21, 2012

Indecision Cripples Productivity | Small Business Odyssey

Is Indecision Crippling Your Productivity?

indecision - tapping pencil

Indecision has a major impact on productivity – in fact, it can cripple your productivity.  When you are undecided, your cannot focus or gain momentum in a particular direction.  You spend all your energy on the decision process rather than taking action.

Many things get in the road of our productivity but indecision can have us going around in circles. When we are unable to decide on a goal or focus we are robbing ourselves of energy and consequent productivity. The tapping pencil symbolizes the uncertainty and inaction associated with indecision.

There are many decision making tools available to help you out so that you can overcome the negative effects of indecision. One of the simplest of these is the pros/cons or benefits/costs comparison of alternatives. This is best done with at least one other person otherwise you may stay in the rut and overlook some of the real differences between the alternatives. Our own biases and past experiences influence our perception of things, so it is worthwhile having someone else challenge our assumptions to get a more accurate assessment of alternatives. For more on how to improve productivity, sign up to my free e-course:

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Thursday, February 02, 2012

How to be Productive : Overcoming Your fears

how to be productive

How To Be Productive: The Internal Challenges

If you are a small business owner engaged in small business marketing, it is absolutely critical that you learn how to be productive. There are many demands on your time through email and phone communications, staff management, stock control, product and service development, accounting and taxation, relationship building with clients and strategic planning – to [...]

This post on my small business marketing blog looks at identifying the fears that prevent you from improving your productivity as a small business owner, Internet marketer, affiliate marketer or work at home mum.

It discusses the core fears that prevent people from learning how to be productive. It also introduces a free e-course on improving productivity:

Finally, it includes an audio introduction to my new membership course on how to be productive:

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Wednesday, January 18, 2012

Impacts of Google+ Integration with Search Engine Results | Small Business Odyssey

Google is Integrating Google+ With Search Engine Results

google+ concentric circles

Google is changing the whole landscape of Internet search through integration of Google+ with organic and paid search results.

A number of prominent Internet marketers have reported recently that they are seeing this integration of Google+ in the search results and have screenshots to prove it.  Mike Brooks, for example, shows a screenshot where a number of paid search results are shown above the organic search results, but on the right hand side are the results from Google+:

This change by Google to give prominence to its new social network, Google+, has major implications for small business marketing and affiliate marketing. As Bill Guthrie points out, 'Google+ is now mandatory'. If you are not in Google+, you will see your search engine results decline because Google's latest move changes the face of SEO. In this blog post, I explore the implications for small business marketing and offer suggestions about how to take advantage of Google+ and its future integration into search engine results. I also propose a new way of looking at Internet marketing which is illustrated by the image above. This particular post is one of a series of posts on Google Plus..

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Sunday, January 08, 2012

Small Business Marketing Through the Squidoo Search Engine | Small Business Odyssey

Squidoo is a Search Engine!: Implications for Small Business Marketing

squidoo - search engine

Squidoo is a search engine in its own right with other 2.5 Million lenses focused on key topic areas.   Even experienced lensmasters tend to forget this aspect of Squidoo.

As Squidoo grows so does its data base of information.  So if you are searching for information on specific topics, you will increasingly find quality, focused information by searching Squidoo.

It's often easy to overlook the fact that Squidoo is a search engine in its own right as well as a marketing platform. One of the drivers behind the development of Squidoo was the desire to produce quality search results. So if you search on a topic on the site, you should come up with some quality information rather than a list of ads or lots of post lifted from elsewhere.

Squidoo has introduced an Originality Pact to reinforce their desire to have lensmasters produce quality, unique content that readers will value. In fact, in these days of Google's algorith changes, originality will be the key to survival of Squidoo and other related sites.

The implication for small business marketing is that the quality of you lenses brands you and your small business. You are branded by other lensmasters, by Google and Squidoo itself - in other words you are given a "value" in the eyes of these stakeholders. If you want people to return to your lenses and visit other Squidoo lenses of yours, you need quality and originality. In a previous blog post, I spoke of the ways you can market your small business on Squidoo and develop lenses with these desired qualities.

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Saturday, January 07, 2012

The Many Ways to Market Your Small Business on Squidoo | Small Business Odyssey

The Many Ways to Market Your Small Business on Squidoo

Merit Solutions Australia

 Squidoo, as a multimedia platform, offers many ways to engage in small business marketing.  You are really only limited by your imagination so it is well worthwhile visiting Squidoo to see how other lensmasters market their small businesses.

Discusses key ways to market your small business on Squidoo. Explains how to start by building your personal profile on Squidoo and then by telling the story of your small business with appropriate images and illustrations. Moves onto explaining how to create a Squidoo lens about your overall product /service offerings and then how to create lenses for individual products or services. Two other key ways are explained - introducing your staff in a lens and developing lenses about the local area of your business. The blog post provides examples and illustrations and shows what modules are best suited for each purpose discussed. This is a comprehensive post about your options for small business marketing on Squidoo.

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Sunday, December 25, 2011

Outsourcing: Have You Explored In Sourcing as an Option? | Small Business Odyssey

Is Outsourcing the Right Option or Should You In Source?


Small business owners frequently turn to outsourcing instead of in sourcing for their online small business marketing.  However, it has been my experience that in sourcing is a great option.

Have you considered what your staff or sub-contractors are capable of doing in terms of marketing your small business online?  

Everywhere we are encouraged to outsource our online activity to increase our productivity. Have you thought of insourcing as an alternative to outsourcing for your small business marketing? The benefits of insourcing over outsourcing are many (besides saving you money). You may find that your staff have hidden talents that you can employ not only for small business marketing, but also in other arenas of your business.

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Friday, December 16, 2011

Marketing Style: How Do You Market Your Small Buiness? | Small Business Odyssey

What is Your Marketing Style?

Small Business Marketing StyleAre you aware of the marketing style that you use in promoting your small business?   Developing a consistent and congruent marketing style is one aspect of effective business branding.

This point was brought home to me by Nancy Marmolejo, a visibility expert, who teaches small business owners to “step into the spotlignht”  by understanding and developing their preferred marketing style.  She suggests that if you use trial and error to develop your style it will cost you time, money and effectiveness.   Your marketing style is what you use to persuade people to take action (basically, your influencing style)

Nancy Marmlejo introduces us to three styles of marketing that people tend to adopt. Do you know your own marketing style? I think these styles tend to line up with personality differences and associated influencing styles. The trap is to copy someone else's style without thinking. Have you ever wanted to "follow" some guru but felt uncomfortable with their marketing approach? Nancy's core message is to stay true to your own marketing style and you will tend to attract the people you want to attract. If you mindlessly adopt the marketing style of someone else, you can easily deter your own target audience. This is particularly true for marketers offering coaching or consulting but has general application across the board.

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