Here are four things he suggests you avoid:
- hidden text - text that the visitor can't see but the search engine spiders can!
- Alt image spamming - Alt Images are the little pop-ups that display a description of a graphic or image - spamming involves over-loading these "displays" with keywords.
- metatag stuffing - putting hundreds of the same keyword into a "Keyword tag".
- title tag stuffing - repeating your keyword in every possible combination in your "Title tag"
In the relevant article in the September 2005 issue of the Affiliate Classroom Magazine, Brad describes how you can tell if your site is in Google's database or if it has been banned by Google.
You can get your own free copy of the Affiliate Classroom Magazine here:
http://affiliateclassroom.com/x.cgi?a=r&id=1&aid=1270&p=6