Wednesday, September 30, 2009

Create an Authority Site on Squidoo








I've created 3 Squidoo lenses lately that address the issue of creating
an authority site.

The first of these looks at "why create an authority site"?:
http://www.squidoo.com/authoritysite

The arguments for an authority site are numerous and I can vouch for
the positive impacts of having an authority site.

The second explores the reasons why you should create your
authority site on Squidoo:
http://www.squidoo.com/squidooauthoritysites

Squidoo is a unique platform that is free and has inbuilt SEO features.
Seth Godin's marketing genius is embedded in the platform itself.
If you understand Squidoo, you can make an authority site of
considerable substance at no cost.

The third lens on this topic addresses the issue, "how do you
create an authority site on Squidoo?":
http://www.squidoo.com/squidooauthoritysite

This lens challenges you to change your mindset about Internet
Marketing.  It explains how an authority site on Squidoo is based
on Web 2.0 perspective and involves an "open window" approach
and collaborative marketing.

 Building an authority site on Squidoo is cost-free and very
rewarding.  The sooner you start, the sooner you reap the benefits.

**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

************************************************

Sunday, September 13, 2009

Hostgator.com review - why choose Hostgator for web hosting?



I have been with Hostgator.com since 2006 and currently have
five web sites hosted with them.  Besides hosting your website
you can easily add a WordPress Blog.

What appeals to me about Hostgator as a web hosting
service is:
  • online chat facility to address any technical problems
  • quality training materials including videos 
  • speedy response to requests
  • competent, expert staff
  • capacity to have unlimited domains and sub-domains on the one site
  • web space capacity that exceeds any comparably priced web hosting service
  • ease of use of the Cpanel
  • capacity to create data bases for applications such as membership sites
  • inbuilt FTP for uploading files or images 
  • ease of adding Wordpress Blogs
  • php hosting (php is used for many forums and membership sites)
I have used Hostgator.com for hosting:
  • sub-domains to cloak affiliate links
  • images for download to my blogs or Squidoo lenses
  • sales pages for MRR products and my e-book
  • niche video sites (specialized script)
  • lead capture and pre-sell squeeze pages
  • Wordpress blogs
  • ebooks, scripts and videos for download
I can't speak highly enough about the ease of use, quality of service
provided and value for money in terms of capacity and functionality.

I have used many free and paid hosting services before Hostgator
and none are comparable.  If you are going to join Hostgator
use the coupon code "wordpress" to get a reduced rate:
Join Hostgator Now





**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

************************************************

Thursday, September 03, 2009

Squidoo: Squidoo Lens Design - Baby Boomers Health


In a previous post, I identified the
7 Top Strategies for Lens Creation,
so I will use these steps as a framework
for discussing this new lens.





1. Purpose of the Squidoo Lens

In this lens I wanted to focus on the health and wellness
of Baby Boomers, challenge a damaging myth about
BabyBoomers and technology and promote an affiliate
program for anti-aging fitness.

2. Concept of the Squidoo Lens

The concept for this lens evolved as I researched existing
Squidoo lenses on Baby Boomers.  There were some that
focused on specific illnesses like Alzheimer's, others
looked at senior's fitness or the unique health challenges
for BabyBoomers.  Others focused on retirement issues.

I needed to come at the issue of baby boomers health
from a different angle.  I decided to focus my lens
around the health benefits for Boomers of technology,
the Internet and specifically, Squidoo.  So I linked my
discussion to Seth Godin's ideas, the benefit of technology
for promoting connection and creativity, the health benefits
of new learning and the adverse effects of myths about
aging and learning technology.  So technology and
senior's health became the unifying theme.

3. Lens Design to Meet Concept and Purpose

I thought the best way to personalize the lens was to share
some of my own experiences and research via the
"Sticky Note Module".

I also wanted to provide some "Baby Boomer" context for
the lens by adding YouTube Videos, Google Blog and News
Modules, and Amazon.com books on Baby Boomer health
and well-being.

4. Keyword Research

I undertook keyword research using two tools -
The Google Adwords Keyword Tool and the
Google Insights for Search.  These tools informed
my choice of available URLs for my lens and provided
guidance for my tags and the use of long tail keywords 
throughout the lens.

5. Develop Content

The content flowed from my purpose and lens concept.
I shared some facts from my personal experience and
research and provided relevant links such as the social
networking site for Baby Boomers, BOOMj.

I also wanted to link to quality Squidoo lenses that covered
some of the other aspects of Baby Boomer Health, so I
did a search on Squidoo and selected 5 lenses to add
to my "Featured Lenses Module".

6. Source Images

The photos came from two sources. The first was
provided by my subscription to PLR Newsletters
and the second through membership of BigStockPhotos.

The difficulty I had in locating an image with a Baby Boomer
using technology reinforces my experience that there is an
implicit assumption that over 50's can't learn technology and
don't use it very much.  My lens provides some statistics to
challenge this.

7. Revisit, Refine, Link and Promote

For further refinement, I will be exploring the use of PLR content
provided by way of the PLR Newsletters.  This could involve
linking a blog with RSS feed to the lens, rewriting articles for
use on the lens and/or in article directories, creating an
e-book that links back to the lens or developing a video or
mp3 audio from the PLR newsletters.


Key Lesson: Sometimes your concept evolves as you gather
resources for your lens and start working on it.  The creation
of a lens is not always a simple linear process from step 1 to 7.
It can often involve an iterative process where you move
backwards and forwards through these steps.

Related Posts:

Top 7 Steps for Squidoo Lens Design
Long Tail Keywords and Deep Indexing of Squidoo Lenses






**********************************************

Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

************************************************