Sunday, February 27, 2011 Response to Google's new "Farmer Algorith"

Google bots on-the-move

If you thought it was difficult in the past to get your article
published on, things are going to be
even tougher in the future. is
predicting that it's current 40.6% rejection rate will
climb to at least 60% because of new measures it is
putting in place to improve the quality of the site.

These changes have come as an immediate response to
what is being termed as Googles's "Farmer Algorith"
changes.  Google has decided that it is time to
change its search engine algorith to dump poor quality
sites from high rankings:

This update is designed to reduce rankings for low-quality sites
—sites which are low-value add for users, copy content from
other websites or sites that are just not very useful.

Google plans instead to give more value to what they consider
to be high quality sites: will provide better rankings for high-quality sites—sites
with original content and information such as research,
in-depth reports, thoughtful analysis and so on.

Unfortunately sites like, who go out of their
way to create quality through human editing and other measures,
have been among the hardest hit. has already recorded the immediate downturn
in traffic it experienced after the changes were announced:

While we adamantly disagree with anyone who places the
“Content Farm” label on, we were not
immune to this algorithm change. Traffic was down 11.5%
on Thursday and over 35% on Friday. In our life-to-date,
this is the single most significant reduction in market trust
we’ve experienced from Google.

There has been an immediate response by
which has signaled the following changes:

1. tighten the software mechanism that detects copied content
2. no longer accept submissions directly from WordPress blogs
3. reduction in number of ads per page (to keep article reader focused)
4. 600-850 words may become the new normal with 400 being the minimum
5. increased rejection of "advertorials"
6. tightening up on categories that tend to encourage spam or poor content
7. may start rejecting content that is not unique to alone. (this is in line with some news release outlets.)

So you can expect a whole lot of tightening up on
but also on HubPages,, and
- all of whom have been negatively impacted by the Google Algorith Changes.

Some of the winners in the aftermath of the Google Algorith Changes are:
  5. Sears and Walmart!!
Dan Abbamont who compared some stats before and after the change
based on Google Canada suggested that Squidoo too lost 15 places
in search results.

This is not supported by other stats supplied by researchers.

Squidoo's recent appointment of large numbers of GiantSquids
as SquidAngels to do quality control over allocated
topic "neighborhoods" (sub-categories) was probably done in
anticipation of these Google Algorith Changes.

Whatever, the final fall-out is, the whole arena of article marketing
and content creation has changed yet again.

Related articles:

PotPieGirl gives her perspective on these 2011
Google Algoritm Changes changes:


Ron Passfield, PhD is the creator of, a 6 month
program in social media marketing.  The Program covers,
content creation, social networking and promotion including
press releases.

Friday, February 25, 2011

Strategic Plan Document | Don Crowther

Here’s a link to the Two Page Strategic Plan Template
It’s a zip file that contains the template and a sample of it filled out for a fictitious business in both a Microsoft Word document and in PDF format in case you don’t have Word.

And here’s a video that describes how to do fill it out.

The key here is that it’s not the form that makes the difference, it’s the thought behind it. So, I recommend that you plan on spending at least 2-3 hours in a quiet room, with no distractions to think about the elements asked for in this form.

Don Crowther does it again with this excellent tool for developing your own strategic plan - 2 Page Strategic Plan

Ron Passfield, PhD, Giant Squid100 and creator of the SquidooRoo Training Program in social media marketing.

Posted via email from Ronpass posterous

Sunday, February 20, 2011

Social Media Training: Lesson 24

I've just completed the 24th PDF Lesson in my 6 month
training program on social media marketing.

This Graduation Lesson titled, "Where to from Here?",
is designed to help participants explore how they can
best use the ideas in the SquidooRoo Program which
covered content creation, social networking and promotion,
including press releases and social bookmarking.

In the final Lesson, we explored how to create a Fixed
Term Membership Program and offered a process for
evaluating your own Internet marketing activity.

The final Graduation Bonus is an MP3 I developed in which
I share what I have learned in creating the SquidooRoo
Program as a Fixed Term Membership. While Lesson 24
covers the mechanics of creating such a Program, the audio
focuses on the inner journey and ways to overcome

It has been a long haul researching and writing weekly PDFs
over 6 months and locating or creating bonuses to go with each
week's Lesson.  However it was a rewarding experience and
members of my Fixed Term Membership Program have
commented that the Program is excellent.

Here's a testimonial from Allan James, the Start Business Mentor:
For someone like myself, with over 5 years experience online
and a fair degree of success, it's rare for me to find a
membership site and tutorials that adds to my knowledge,
stimulates my thinking, and provides practical ways and means
that I can put into action immediately to grow my business. 
Your excellent SquidooRoo course does all of that!

If you want to  master social media marketing for your own
business or to devleop your skills as a social media manager,
this Program is for you.

Click the link below to find out how you can grow in confidence,
competence and income with the SquidooRoo Program:

Ron Passfield,PhD, is a Giant Squid100, social media
consultant and dedicated educator with 30 years experience.

Tuesday, February 08, 2011

How To Research Facebook To Find Profitable Topics - by Yaro Starak

Press the PLAY button on the video below to begin watching.

Text Transcript of Video

In the video you see one way to gather live feedback from real people about potential topics and also gauge how popular topics could be. The video above helps with Milestone One (Topic Selection) from the The Roadmap to Become A Blogger:

Visit the SquidooRoo Program for focused training in social media marketing:
Social Media Marketing

Wednesday, February 02, 2011

9 Traits of Successful Marketers (Pt 2) - Get Rich Click With ClickBank

9 Traits of Successful Internet Marketers (Part 2)


As promised, 5 more traits of successful marketers from Neil Hartley and Dush Ramachandran’s presentation at the Internet Marketing Party – a gathering of like-minded Internet marketing entrepreneurs and marketing professionals held the second Tuesday of every month in Austin, TX and run by Dave Gonzalez.

  • They take action. Inevitably, we all face tasks we would rather put off for another day. Successful Internet marketers understand that getting those tasks done now can translate into more sales today AND tomorrow. Procrastination can, and will, prevent you from becoming successful.

Some list building insights from Clickbank executives along with 5 traits of successful Internet marketers. The list of traits is a good basis for reflecting on your own Internet marketing. The five traits discussed are - take action, believe in yourself, don't be afraid of competition, pursue multiple revenue streams, invest in your own skill and knowledge building.

Posted via email from Ronpass posterous