Sunday, November 13, 2011
Sunday, November 06, 2011
Backlinks: To Buy or Not to Buy, That is the Question!
Backlinks are one of the core measures that Google uses to evaluate a small business website/blog and determine where the site will appear in search engine results.
Unfortunately, many small business owners have been convinced by some Internet marketers to buy links to build up the ranking of their websites.
Internet marketers are reporting that Google is on the warpath over artificially created backlinks. Some websites have been sandboxed by Google where the owners have bought numerous links, others have been removed from the search engine results (SERPs). This post discusses the issues.
Wednesday, November 02, 2011
With the growth of social media, small business owners face new challenges in terms of locating their clients/customers. Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers).
Discusses the importance of knowing what social media your small business customers are using and knowing how to locate them and connect with them. The blog post stresses the importance of participating in the online conversation.
Tuesday, November 01, 2011
One of the easiest ways to market your small business is to turn your photos into video. You must have lots of photos lying around that you can use for this purpose. However, if you want to make the most of this highly effective marketing option, you can be more deliberate about what photos you take and the videos you create.
Here I discuss how to use Animoto to turn your photos into videos for the purpose of business marketing. The steps are simple but the results can be quite stunning: