Sunday, November 13, 2011

Posterous Alexa Ranking and Demogrpahics

      I was just checking the Alexa ranking for Posterous this morning and found the following information:
Traffic ranking globally:       506
Traffic ranking US              453
Traffic ranking UK              349
Compared to the general Internet population, the site appeals to people who have graduate education, browse from work and have no children.  Additionally, age groups 25-34 and 35-44 are over-represented on Posterous and over 65's are greatly under-represented.
Ron Passfield
Brisbane Australia

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Sunday, November 06, 2011

How to Create Quality Backlinks for Small Business Websites | Small Business Odyssey

Backlinks: To Buy or Not to Buy, That is the Question!


Backlinks are one of the core measures that Google uses to evaluate a small business website/blog and determine where the site will appear in search engine results. 

Unfortunately, many small business owners have been convinced by some Internet marketers to buy links to build up the ranking of their websites.

Internet marketers are reporting that Google is on the warpath over artificially created backlinks. Some websites have been sandboxed by Google where the owners have bought numerous links, others have been removed from the search engine results (SERPs). This post discusses the issues.

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Wednesday, November 02, 2011 - Part 2

Social Media: Where Are Your Customers Conversing?

Yosemite Valley


With the growth of social media, small business owners face new challenges in terms of locating their clients/customers.  Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers).

Discusses the importance of knowing what social media your small business customers are using and knowing how to locate them and connect with them. The blog post stresses the importance of participating in the online conversation.

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Tuesday, November 01, 2011

Turn Photos into Animated Music Videos

Turn Photos into Video to Promote Your Small Business


One of the easiest ways to market your small business is to turn your photos into video.  You must have lots of photos lying around that you can use for this purpose.  However, if you want to make the most of this highly effective marketing option, you can be more deliberate about what photos you take and the videos you create.

Here I discuss how to use Animoto to turn your photos into videos for the purpose of business marketing. The steps are simple but the results can be quite stunning:

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