Wednesday, March 25, 2009

Develop your Squidoo marketing using a business journal

How often do you lose a good idea because you have
not written it down?

Why not start up a business journal to record your
ideas, goals, plans, keywords, future products...?

I have started a new journal in the form of a Spirax
A4 Note Book - I got sick of chasing my loose notes
all over the place.

Now I'm using it for lots of things to help me to
develop my Squidoo lenses and build my
Squidoo marketing.

Here's some of the uses I've found for it:

1. recording significant keywords for my major lenses
after using the Google Adwords Keyword Tool (this
means that I can quickly update tags of multiple lenses
every day!)

2. jotting down potential article topics

3. keeping notes from webinars, videos, podcasts and
online conferences

4. recording the key ideas from an e-Book and the
actions that I want to follow up with

5. identifying potential topics for blog posts

6. mapping out the chapters of a new e-Book

7. sketching out the outline for a new article

8. developing a to do list

9. recording key ideas for future implementation

10. establishing goals and focused achievement deadlines

11. recording ideas for future Squidoo lenses including
potential modules

12. reminding myself about key things to do (in big
print) - such as add my videos to Flickr (paid version)

13. keeping tabs on resources I buy and what's in each

14. record key affiliate opportunities in line with my
desired direction and goals.

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-book:

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Squidoo: how to find great tags for your Squidoo lens

One easy way to regularly update your Squidoo lenses
is to change your tags (keywords).

You are able to use 40 tags on each lens.

But where are you going to get worthwhile tags that
represent high search volumes and reflect profitable
keywords?

Well Google provides a range of tools to assist you
with this task. In a previous post, we covered
Google Insight for Search. In this post we will cover
the Google Adwords Keyword Tool.

This FREE marketing tool provides you with heaps
of useful and timely information that can help you identify
really valuable tags for your Squidoo lenses.

You can search on any term such as "dog training" and
include synonyms or exclude specific words.

Google Adwords Keyword Tool now gives you monthly
search volumes and competition levels (very high, high,
average, low). This is very relevant to your Squidoo
marketing.

You can even click on "match type" and specify broad,
phrase, exact, or negative types of keywords.

Your analysis can go even deeper than this. Google
also provides a "choose columns to display" in a drop
down menu that enables you to display for each keyword (tag)
the estimated ad position, average CPC (cost per click),
search volume trends (displayed pictorially by month)
and the month that the highest volume occurred in (giving
you important seasonal information).

Thus the Google Adwords Keyword Tool provides you
with superb market research information that you can
use to choose the tags that are relevant to the focus of
your Squidoo lens and your Squidoo affiliate marketing.

You should never be short of relevant tags for your
Squidoo lens.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-book:

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