Sunday, December 25, 2011

Outsourcing: Have You Explored In Sourcing as an Option? | Small Business Odyssey

Is Outsourcing the Right Option or Should You In Source?


Small business owners frequently turn to outsourcing instead of in sourcing for their online small business marketing.  However, it has been my experience that in sourcing is a great option.

Have you considered what your staff or sub-contractors are capable of doing in terms of marketing your small business online?  

Everywhere we are encouraged to outsource our online activity to increase our productivity. Have you thought of insourcing as an alternative to outsourcing for your small business marketing? The benefits of insourcing over outsourcing are many (besides saving you money). You may find that your staff have hidden talents that you can employ not only for small business marketing, but also in other arenas of your business.

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Friday, December 16, 2011

Marketing Style: How Do You Market Your Small Buiness? | Small Business Odyssey

What is Your Marketing Style?

Small Business Marketing StyleAre you aware of the marketing style that you use in promoting your small business?   Developing a consistent and congruent marketing style is one aspect of effective business branding.

This point was brought home to me by Nancy Marmolejo, a visibility expert, who teaches small business owners to “step into the spotlignht”  by understanding and developing their preferred marketing style.  She suggests that if you use trial and error to develop your style it will cost you time, money and effectiveness.   Your marketing style is what you use to persuade people to take action (basically, your influencing style)

Nancy Marmlejo introduces us to three styles of marketing that people tend to adopt. Do you know your own marketing style? I think these styles tend to line up with personality differences and associated influencing styles. The trap is to copy someone else's style without thinking. Have you ever wanted to "follow" some guru but felt uncomfortable with their marketing approach? Nancy's core message is to stay true to your own marketing style and you will tend to attract the people you want to attract. If you mindlessly adopt the marketing style of someone else, you can easily deter your own target audience. This is particularly true for marketers offering coaching or consulting but has general application across the board.

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Social Bookmarking: Marketing Small Business through RedGage | Small Business Odyssey

RedGage: Social Bookmarking with a Difference

RedGage Social Bookmarking


Social Bookmarking is designed to create online bookmarks that store information about your small business.

Sites that provide social bookmarking often have a high Page Rank with Google so information bookmarked on these sites can provide quality backlinks to your own small business website/blog.  This, in turn, increases the value of your own site in the “eyes” of Google.

RedGage is a social bookmarking site with a difference:

RedGage offers social bookmarking in the form of images, videos, links and a unique blogging platform. One of the distinct advantages of this social bookmarking site is that it encourages cross-posting - using various forms of bookmarking to promote the one article or blog post.

Posted via email from Ronpass posterous