Friday, October 28, 2011

Check Your Business Listing in Local Business Directories |

Are Your Listings in Local Business Directories Accurate?

I was checking the search results for my business name, Merit Solutions Australia, in Google and was surprised with the results from local business directories.

A lot of the entries in the first two pages of Google results were listings from local business directories.

These directories create business listings (much like Google and Facebook have done recently) by scraping content from the Internet.  The only problem with the local business directories, as I found, is that a lot of the information is incorrect (because it is out of date).

While it is great to have your small business automatically listed on Local Business Directories, one of the problems is that the information is often inaccurate and this can be a real problem when people are searching on your business name. This blog post looks at the impact of the local business listings and what to do about them.

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Wednesday, October 26, 2011 - Part 2

Small Business Marketing: A Personal Odyssey

Human Resource Consultancy

Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing.

Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small business.  Most business arrived by word of mouth through the professional services provided by our HR consultants.

However, with the GFC, our business income dropped by 50% in six months.  So we had to look at ways to improve the income from our small business.

This is the post that launched my new blog,

I am sharing my journey into online marketing of my offline small business. I'll share the strategies and tactics I use in day-to-day marketing of our business:

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