Squidoo: Improve lensrank with regular updating

Squidoo does not disclose directly their formula for

determining Lensrank. However, they do provide

advice on what constitutes a quality lens.

Also, you can identify the factors that influence the lensrank

of a Squidoo lens by watching closely the performance of

your lenses after you have taken various actions. You can

determine what has a positive influence on lensrank.

I have found that one of the most consistently positive

influences has been regular updating and, more specifically,

daily updating.

Daily updating can be a real challenge, particularly for

a lengthy lens. Here are some strategies that make daily

updating manageable:

1. add to, or change, your tags (you have up to 40, but keep

them tightly focused)

2. create a “hint of the day/week” module which you

update

3. add a featured lens module for your own lenses and

change the lenses featured on a regular/daily basis

4. add a featured lens module for lenses of other Squidoo

Lensmasters who cover a similar topic (you can build

a list elsewhere and use that to update your featured

lens module, or take them from your “favourites”)

5. add a links list module for relevant links and regularly

add to, or refine, this module

6. add a Plexo list module and invite your readers

to add lenses that are relevant to your theme and

to vote for the best lens

(you can determine which ones get accepted)

7. check your headings, text and images – make regular

changes to refine your lens presentation.

Make sure you publish your lens when you have made

a change, otherwise your lens will not be recognized as

updated.

Regular, even daily, updating will improve your

Lensrank and your position on Google results. I am

also very confident that it contributes positively

to the Page Rank of your Squidoo lens.

Both Squidoo and Google value focused, regularly

updated content – it’s what ultimately determines

the usefulness of search engines.

Product of the Week: Twitter Hints

Well this is one of the best, fr^e resources about Twitter.

You not only get a 30 page Twitter Hints e-Book but

also three videos on Twitter marketing. You can learn

to make Twitter work for you, how to integrate Twitter

with other social marketing sites and how best to

customize Twitter for responsiveness and automation.

http://twitterhints.com/?vip=961

For further information on Twitter marketing, visit

my squidoo lens:

http://www.squidoo.com/howtousetwitter

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate
marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

****************************************************

Google Blog Slap: Squidoo to the rescue

Google recently did a re-rank of web sites and particularly
blogs.

Many of the world's best blogs dropped in Google page ranking
(PR) e.g. from PR7 to PR5 or PR5 to PR3.

This action by Google has been the subject of heated debate
on blogs across the globe.

The interesting fact is that many of the blogs have had their
page rank restored. In some cases this was because they were
not in fact using paid links at this point in time.

The story so far

Here's a tracking of the story:

Darren Rowse, Problogger.com (PR7), wrote about it when
it first happened. He identified the fact that Google was
penalising "authority sites" for using paid (sponsored)
advertising links:

Problogger dropped to Page Rank 4
(Problogger drops from PR 6/7 to PR4)

Google Page Rank Pendulum Swings Again
(Problogger back to PR7)

A blogger reports that paid links are now worth more
(many bloggers have stopped using paid links
but there are still people willing to pay ...and pay
even more)

Andy Beard has shown the progression in ranking
after the third round. This great list gives you the
top blogs (so why not comment on them!). Check it out
here:
http://andybeard.eu/2007/10/pagerank-update-2.html

What has this got to do with Squidoo?

Well Squidoo seems to be going from strength
to strength while all these changes are going on.

Here's the Google ranking of three
of my lenses (at least at the time of writing):

http://www.squidoo.com/squidoomarketingstrategies - PR5

http://www.squidoo.com/digital-storytelling - PR4

http://www.squidoo.com/onlinelearningresources - PR4

Google PR5 is a ranking usually reserved for authority sites...
and often takes years of blogging to achieve. The Squidoo
Marketing Strategies lens was started in March this year!

So I suggest you get to it and build an authority Squidoo site
(with no paid links!!!) ...and then build multiple affiliate
marketing sites each dedicated to one product or service...and
cross-link the lot.

If you want to check out the Google page rank for your
Squidoo lens you can do so here:
http://www.seochat.com/seo-tools/future-pagerank/

****************************************************************
PRODUCT OF THE WEEK

I have just listened to Yaro Starak's Blog Profits Blueprint
on my iPod as I walked. Wow - this is great free stuff from
one of the Top ten bloggers in Australia (and a Brisbanite to
boot!). It really does give you the blueprint to make
money from a blog - step by step. Yaro should know - he
earns $5000 per month from blogging. This is a great
resource and you will not find a better resource on
blogging any where (even in the two $47 ebooks on the
topic that I have purchased).

Click here to download the Blog Profits Blueprint

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies


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