Sunday, August 31, 2008

Squidoo: 5 Ways To Boost Your Affiliate Income With Squidoo Marketing

The top affiliate marketers put a lot of care and energy
into creating their Internet profile. This enables them
to establish their credibility as an expert and as a person
you can trust. It is very difficult to make affiliate sales
if no one knows who you are or what your expertise is.

Squidoo provides the perfect platform to build your
credibility and visibility.

Here are 5 key ways to achieve this and boost your
affiliate income:

1. Build an authority site (lens) on Squidoo
2. Develop an autobiography on Squidoo
3. Build a Squidoo lens ring
4. Create a Squidoo lensography
5. Develop a Squidoo Group around your expertise area

For the full article, CLICK HERE.

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Related articles on this blog:

Create a Squidoo lens ring
Interviewed by Kris Jones, CEO of Pepperjam Network
Squidoo Marketing Strategies : Create a Squidoo Group

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Product of the Week: Anik Singal - Article Marketing

Anik Singal, Creator of the Affiliate Classroom and AffSphere
Article Directory, has produced a 95 page e-book on
article marketing. Here he reveals the inside secrets of
his article marketing strategy that made him so
successful as an affiliate marketer. He covers how to
make money from articles, finding profitable niches,
getting immediate results, manual vs automated
submissions, 6 commandments for success...and
provides a checklist to put it all into action.
...All this for $5.

Have a look now to see what you could be missing out on:
Not Your Typical Article Marketing Report

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Ron Passfield is a Top 100 Squidoo Lensmaster
and Giant Squid.

He provides free resources for Squidoo affiliate
marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook: Squidoo Marketing Strategies

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Friday, August 22, 2008

Dental Marketing Tips: Hayden Dell

If you're a dentist and want to promote your local business
on the internet, you can learn a lot from Hayden Dell's
dental marketing tips and dental marketing articles.

It is rare that you can get quality information about
online marketing for a professional service, let alone
sound advice for marketing of a local professional service
within a specific industry.

Hayden Dell does this for the dentist. If you are interested
in marketing your local dental business, you don't have
to take general marketing advice and apply it to your business.

Hayden does that for you. He brings a knowledge of the
dental industry and internet marketing methods together
in his dental marketing articles.

His dental marketing tips are provided in the language of
the layperson - not too technical and not full of jargon.

The dental marketing information is very well presented
and is clearly stated.

He even concludes his dental marketing tips with useful
"do's" and "don'ts".

Anyone marketing a local business could learn from his
local marketing hints - I know I did and I will put some
of his ideas into practice!

Here's a sample of what Hayden Dell has to offer in terms
of dental marketing advice:

Links vs Citations for Small Business

Pay per Click Strategy

Think Like a Search Engine

Mobile Technology and Local Search

You would do well to add this site to your favorites
if you are interested in marketing any local busienss,
but specifically if you are a dentist and want to market
your dental business online.

Note: This is a sponsored post but I've added Hayden's
site to my favorites to learn more about online local
marketing.

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Ron Passfield, PhD

Ron is a Top 100 Squidoo Lensmaster and Giant Squid.

Interviewed by Kris Jones, CEO of Pepperjam Network

On 14 August 2008, Kris Jones, CEO of
Pepperjam Affiliate Marketing Network,
interviewed me about Squidoo and affiliate
marketing.

He was particularly interested in the benefits
that Squidoo provides over blogging.

I explained in the interview that the real marketing
benefits occur when Squidoo is treated as the
marketing hub and other approaches such as
blogging, article marketing, Facebook, Twitter,
etc are treated as the spokes.

To read the interview on the Pepperjam Network
blog, CLICK HERE or vist:
http://www.pepperjamnetwork.com/blog/index.php?tag=ron-passfield

PS - apologies for a lack of posts lately - I had a major
computer crash and have had to sort out bugs in my
new computer!

Friday, July 18, 2008

Free article writing resources


Photo credit: Barbara J H: Sunset paddling - Maroochy River


FREE ARTICLE MARKETING RESOURCES

Free Article Writing Software

Article Marketer, the auto-submission service, recently
released free article writing software.

The software does not write the article for you like some
computerized article writing programs. What it does do is
provide you with a fill-in-the-boxes, structured approach
that makes it easy to write for the beginner and the advanced
writer as well.

I have intuitively used the same structure in my article writing
but I found that by using the software I was able to knock off
two articles in quick succession:

Squidoo: Showcase Your Flickr Photos
Squidoo: Showcase a Photographer

The software comes as a zip file and the actual article
writing program is contained in the file, articlewriter.exe

Affiliates of Article Marketer can brand the software so
the zip file also includes images to assist marketing
and a branding tool.

CLICK the link below to download the free
article
writing software:
Free Article Writer Software

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How to Write 8 Articles from a Top 7 Tips Article

Christopher Knight, Ezinearticles.com owner, has written a
great post that shows you how to leverage your writing.

He shows you a template for turning one article into
eight articles using the 7 tips approach:
Top 7 Tips Creates 8 Articles

The free article writing software mentioned above provides
an excellent tool for implementing this strategy.

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Affiliate Product of the Week: InstantPaySites

Well they don't come any easier than this program.
InstantPaySites enables you to set up your very own
Paypal Store featuring digital information products.
You can literally set it up in minutes - it's that quick
and easy. Your Paypal Store is hosted and updated for
you and you get 100% of your sales paid immediately
to your Paypal account. Check out my explanation
and review on this Squidoo lens:
http://www.squidoo.com/PaypalShop

You could even send your article readers directly to
your own Paypal Shop.

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Related articles on this blog:

Article Writing: Massive Action for Massive Results
Why write articles?: the benefits
Bum marketing and article writing
Article resource box
Leverage your writing and Google ranking
Affsphere: Article Directory that Pays

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Ron Passfield is a Top 100 Squidoo Lensmaster
and Giant Squid:
He
provides free resources for Squidoo affiliate
marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

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Click Here For Free Course

Monday, July 07, 2008

Squidoo Marketing: Showcase a photographer



Photo Credit: Sunset Paddling, Maroochy River by Barbara J H on Flickr


Showcase a Photographer on Squidoo

Photos and videos are all the rage on the Internet - witness
the growth of Flickr, YouTube, MySpace and Facebook.

One way to enter the mainstream is to showcase a
photographer on Squidoo.

You can create a Squidoo lens focused on some aspect of the
photographer's work or their photographs of a particular
location or theme. Find whatever focus best presents the
the distinctive work of the photographer.

There are numerous, superb photographers on Flickr.

Recently, I noticed the stunning photography of Barbara J H
on Flickr when I created my Squidoo lens on Maroochydore.

I approached Barbara and sought her permission to showcase
her photography on a number of Squidoo lenses. I undertook
to make the lenses non-commercial, to donate my lens proceeds
100% to charity and to keep the lenses focused on her photography.

Barbara readily agreed although she had not previously heard of
Squidoo. My challenge then was to find a focus for the first lens -
Barbara has 4,500 photographs on Flickr.

I decided in the first instance to stay with Maroochydore as the
main focus and to create a lens that showed
Maroochydore
through the eyes (and camera lens)
of Barbara J H.


This resulted in the creation of the following lens:
http://www.squidoo.com/BarbaraJH-Maroochydore

One of my challenges in developing this lens was to decide
how best to present Barbara's photography.

Eventually I came up with the idea of making the lens
a photographic art exhibition displayed in
an art gallery
.

So I used a number of different modules to create this
impression:

1. for landscape photos, I used the text/write module
so that I could display full-sized photos to showcase the
perspective involved;

2. for photos focused on flora or fauna, I used the Flickr
module with "thumbnails" to create a montage around a
theme (e.g. flora or fauna).

3. to create introductory notes for each module (as you
would see in an art gallery), I used the "Sticky Note"
widget.

You can see the effect here:
http://www.squidoo.com/BarbaraJH-Maroochydore

To display the landscape photos, I first downloaded them
from Flickr to my computer and then uploaded them
to my website hosted on Hostgator. Then I entered
them in the text/write module using html code that
enabled display of hyperlinked images.

The net result is a walk-through photographic art gallery
with photos grouped around various themes -
Maroochy sunrise, winter in Maroochydore, flora
in Maroochydore, etc. (I started with sunrise photos
and ended with sunsets over Maroochy):
http://www.squidoo.com/BarbaraJH-Maroochydore

Barbara was delighted with this showcase of her work
because it opened up the opportunity for more people
to enjoy her photography and see the beauty of
Maroochydore, her home town.

A fringe benefit is that Barbara has now joined Squidoo
and is showing all her friends the Squidoo lens I created
to showcase her work.

This is just one of numerous applications of Squidoo.

If you want to learn about more applications, check out
the new, free ebook by Seth Godin and Megan Casey -
The Love of Squidoo: The Official Free Recipe Guide

[Note: you will also find heaps of other Squidoo resources
on this Squidoo Answer Deck page.]

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Ron Passfield is a Giant Squid and Top 100
Squidoo Lensmaster

... and provides free resources for Squidoo affiliate
marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

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Monday, June 09, 2008

Create a Squidoo Lens Ring







Over the past week I have been refining a strategy that I call
a Squidoo lens ring - a series of interconnected lens linked
to an authority lens on a specific theme.

The central lens serves as an integrating lens while the other
linked lenses cover sub-themes of the authority lens.

One of the first lenses I created drew on blog posts I had made
over a number of years concerning flexible learning and
online learning.

This enabled me to create a primary lens as my authority
site in the area:
http://www.squidoo.com/onlinelearningresources

More recently I have created 5 related lenses drawing on
my blog posts and addressing sub-themes of online learning:

http://www.squidoo.com/mobilelearning
http://www.squidoo.com/digital-storytelling
http://www.squidoo.com/e-portfolios
http://www.squidoo.com/e-assessment
http://www.squidoo.com/educationpodcast

The way I am creating a Squidoo lens ring is to
link
these 6 lenses by:

1. using "lensroll" to connect each of the lenses to the
other 5 lenses

2. creating a "featured lens" module in each lens with
the other 5 lenses listed as featured lenses.

(Note: while this is still a work-in-progress, the overall
strategy is clear)

The basic structure of each lens is as follows:

1. Introduction module (includes a Wikipedia definition
and link where appropriate)

2. Link module (either text link or link plexo)

3. Google blog module (using either "blog" or "news" or
both)

4. YouTube video module (where videos are available)

5. Flickr module (where appropriate)

6. A definitional module (can be a Flickr image)

7. Monetization module (working on this!)

8. Lead capture (text) module (invitation to readers to
join my mailing list and receive my free e-course on
Squidoo marketing strategies).

The strategy of creating a Squidoo lens ring gives readers
more focused information, promotes cross-lens traffic,
provides multiple "landing pages", increases overall
traffic and income potential and builds your profile.
It also contributes to your lensrank.

(Sidenote: This post was catalysed by Susan52's Twitter
comment about her new lens on turning a blog
post into a Squidoo lens:
http://www.squidoo.com/blogging-squidoo

It reminded me that each of these 6 lenses in my Squidoo
lens ring drew on my online learning blog.)

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Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate
marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

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Wednesday, May 28, 2008

Facebook – Grow Your Network and Net Worth

Mari Smith, mobile internet marketer extraordinaire, has
just released two great products about Facebook.

The first is the excellent, Facebook Fortunes, which
is available via Podclass, a Facebook application:
http://www.facebookfortunes.com

You can get Facebook Fortunes free when you purchase
Facebook Persuasion Week VIP Recordings Pack:
http://marismith.com/facebookpersuasion/

Mari, true to form, teaches you about Facebook by engaging
you in the Facebook community she has created – her Podclass
community, Facebook group, Podclass forum, Facebook blog and
her related Facebook Pages. In her Facebook Fortunes,
Mari provides heaps of resources – MP3 recordings, videos and
pdf reports. She also points you to her blog posts about how to
use Twitter in association with Facebook.

I first met Mari on Facebook when she had parked her mobile
home at Yosemite National Park. She is travelling the US and
Canada with her husband and connecting with the rest of the
world as she goes. I wrote to her on Facebook about Squidoo
at the time and her energetic response was:

“Wowee zowie, you're sure the Squidoo expert - I love it!!
I just signed up for your free 7 day ecourse. I look forward to
exploring this most interesting platform.”

Many people talk about social networking in this mobile,
connected world. Mari Smith lives it! From her mobile
home she is a guest speaker on teleseminars, radio shows
and podcasts; hosts periodic teleseminars, and webinars;
develops new products; conducts classes; attends
conferences en-route and engages with the rest of the world
through Facebook, Twitter and You tube. Every day you
know where Mari is via her comments on Twitter, her
mobile lifestyle blog and photos/videos uploaded to
Facebook and YouTube.

Mari describes herself as a “Relationship Management
Consultant Specializing in No/Low Cost Buzz Marketing”.
Mari is everywhere on the Internet and her energy and
enthusiasm are infectious. She does not just write about
Facebook, she lives and breathes it – so Mari is a genuine
expert in the area. Her Facebook Fortunes is aptly subtitled,
“How to Grow Your Network and Your Net Worth on
Facebook”.

Her Why Facebook blog is a superb resource and a great
model for any blogger.

Mari Smith’s second Facebook product is the very
comprehensive resource, Facebook for Professionals.
This complete multi-media guide focuses on how to use
Facebook to strategically grow your business.

Mari explains that through her course,
Facebook for Professionals, you can "quickly and
easily raise your visibility, increase your traffic,
grow your subscriber list, find joint venture partners
and make more money.”

Mari reveals the secrets to optimizing your Facebook
activity so that it is not a time waster but a real, fast
business-builder.

Facebook for Professionals provides dozens of streaming
audios/MP3 downloads, 13+ how-to videos, a 200+ page
PDF ebook, Q&A webinar, interactive forum …plus much
more.

This complete resource for the serious internet marketer
shows you how to monetize your Facebook Activity and
explains how to:

  • create your own marketing strategy on Facebook
  • build your membership site using Facebook
  • sell more of your products on Facebook
  • get coaching clients from Facebook
  • find quality Joint Venture partners on Facebook
  • market your e-book on Facebook
  • create stickiness with your Facebook Groups and Page
  • participate on Facebook in just five minutes a day
  • delegate your social networking to an assistant
  • keep the momentum going on Facebook
  • create a strategy incorporating social marketing tools.
Check out this multimedia package now if you want to
really succeed with your online business:
Facebook for Professionals


Ron Passfield's Facebook profile


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Related articles on this blog:

Twitter: Are YOU Twittering yet?

Massive Action for Massive Results


************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate
marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

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