Twitter and Facebook help Queensland Flood Victims

I am writing this post from my evacuation location
following flooding in Brisbane.

The Brisbane River broke its banks two days ago and
now thousands of homes are flooded and the river has
entered the CBD of Brisbane, Queensland's capital.

The CBD and 115,000 people are without power as a result
of the need to cut power to flooded areas.

Boats and pontoons have been racing wildly down the river,
totally out of control.

Queensland Police kept people informed via Facebook and
the Twitter #qldfloods messages kept information
flowing from people being affected by the floods. The tweets
also provided safety information and were running
at a couple of hundred tweets per minute. Queensland Police
also monitored the Twitter posts and were very quick to
make tweets to correct myths or rumours that were passing
on inaccurate information.

Current indications are that 11,900 homes had water througout
the entire property and 14,700 were partially affected by the
Brisbane floods. 2,500 businesses were flooded over the entire
property while 2,500 were partially flooded.

While the flood level in Brisbane ended up 1 metre lower
that of the 1974 floods, the damage is still devasting
as the population is twice that of 1974 and there has been
a lot of riverside development since.

Many homes have the flood water at roof levels and people in
the upper reaches of the river experienced flood levels greater
than the 1974 floods.

The flood in Brisbane is mirrored throughout the whole State
as 75% of Queensland is under water (Queensland is 6 times the
size of the UK). The city of Ipswich is 30% under water with
homes and buildings destroyed.

Some of the more devastating floods are out West in towns like
Chinchilla, Dalby and Condamine which have been totally evacuated
twice in ten days. Cities in the north like Marborough, Bundaberg
and Rockhampton have also had thousands of people evacuated.

The most dramatic, frighteneing and emotionally disturbing floods
occurred on the range above Brisbane at Toowoomba and the foothill
towns of Grantham, Helidon and Withcott.

People were walking down the main street of the major city of
Toowoomba when a 7 metre walk of water raced through the CBD
drowning some people, throwing cars and containers around like
corks and leaving cars piled up on top of each other.

The 7 metre wall of water then raced down the range gathering
speed and smashed into a number of country towns such as Grantham.
The devastation at Grantham is beyond belief. It has been totally
razed as if a bomb blast hit it. One house with a faimily of three
in it was lifted off its stumps and smashed into splinters with
no visible evidence of the house remaining.

12 people are now confirmed dead and 43 missing.

Hundreds of people have been saved from the fast running
flood waters via Army and SES helicopters, some
plucked from the roofs of cars and houses.

Brisbane and surrounding areas are now in shock and face
a huge cleanup and rebuilding task - with much of the
infrastructure destroyed (roads, bridges, water treatment
plants, etc.).

Thanks to wonderful support from NZ and interstate
and the Defence Forces. The Queensland Police and
State Emergency Services (SES)were courageous and
amazing. Community volunteering and collaboration
has been outstanding.

As the Premier said, "This flood may break our hearts
but will not break our will!"

The Web 2.0 Mindset: collaborative marketing

Marketing on Web 2.0 sites through social networking requires
a change in mindset away from the traditional Web1.0 mindset.

Unfortunately many traditional Internet marketers have
been contaminated by the thought processes embedded in
Web 1.0 technology.

The change in mindset for Web 2.0 requires a shift to:

• a collaborative mindset - away from the competitive mindset
• natural organic growth - away from an obsession with SEO
• long tail, tag approach - away from a small number of keywords
• community consciousness - away from self-centredness
• web ring orientation - away from individual, disconnected sites
• open window mentality - away from a trap-door mentality.

Increasingly Web 2.0 involves collaborative marketing - you "like"
my Facebook Page and I reciprocate.  You comment on my
Squidoo Lens and I reciprocate. You rate my photos on
RedGage and I reciprocate.

The focus with Web 2.0 and social networking in particular is
very much about participating in, and contributing to, the community.

...and yet many top marketers today, steeped in the old ways of
doing business online, tell us that we have to "crush the competition".

It seems we are confronted and confounded by two conflicting
paradigms and the confusion is intensified by people using the
competitive mindset of Web 1.0 to promote Web 2.0 tools
and resources.

Explore how to develop a Web 2.0 mindset
and build your skills in social media marketing
with the SquidooRoo Training Program:
Social Media Training

Facebook Marketing in 2011

via AudioBoo

Posted via email from Ronpass posterous

Ron Passfield is a Giant Squid100 and social media consultant.  His 6 month social media training program is available at:
http://www.squidooroo.com

Sign up now for a FREE ecourse in social media marketing:
Social Media Marketing Tips

 

SquidooRoo Lesson on Facebook

The SquidooRoo Program offers 6 months training in
 social media marketing.

The social media training covers content creation, social networking
and promotion including social bookmarking.

Weekly PDF lessons and bonuses are focused on helping you
to take real action to achieve your online goals.

For example, the Facebook Marketing lesson covers Personal Pages,
Fan Pages and Facebook Ads.  The bonuses for this lesson
provide eBooks and videos designed to show you how to take action
to create each of these aspects of Facebook Markeing.  The cost of
the bonuses for this lesson alone exceeds the total cost of the course.

Why not try out this social media training to help you achieve
your online goals and realize the income you desire?

The training program helps you achieve focus, improve
your productiivity and overcome the problems of information
overload.

*********************************************
Ron Passfield, PhD, is a Social Media Consultant, Top 100 Squidoo
Lensmaster and Giant Squid100.

He is the Creator of the SquidooRoo Training Progam, a 6 month
course in social media marketing:
Social Media Training Program

Sign up now for a FREE ecourse in social media marketing:
Social Media Marketing Tips

SquidooRoo Training Program - Social Media Marketing

SquidooRoo is a 6 month training program in social media marketing.

The SquidooRoo Program covers content creation, social networking
and promotion including social bookmarking.

Weekly lessons in PDF format are provided over 24 weeks and each
week's lesson includes bonuses designed to help you take action.

Lessons on content creation in SquidooRoo include aspects such as
article marketing, podcasts, video marketing and designing Squidoo
lenses (advanced strategies).

The social networking lessons include social networks such as
Facebook, Twitter, Redgage and Posterous.

SquidooRoo is in pre-launch phase at the moment and is available at
50% discount for the first 50 subscribers.  The price will double
when this target is reached.

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************

Facebook Explodes Marketing Potential

There are three very important trends you need to be
aware of with respect to Facebook.

1. Facebook traffic exceeded that of Google in March 2010

"Social networking website Facebook has capped a year
of phenomenal growth by overtaking Google’s popularity
among US internet users, with industry data showing
it has scored more visits on its home page than the
search engine."

from ft.com

2. Facebook ads - cheaper and more targeted than
Google Adwords

Google recently unilateraly dumped 1500 Google
Adwords advertiser, so there is a bit of a backlash
against Google. Many Internet marketers are swinging to
Facebook Ads because they are currently cheaper and
more targeted (e.g women aged between 30 and 40
interested in scrapbooking who live in Bristol).

Here's a free resource that gives you a
Facebook Ads 101 course.

3. Facebook Social Plug-Ins - Going Viral

There is a new series of social plugins that feed
Facebook's viral marketing. Now if Mary expresses a
liking for your blog post, Facebook tells her friends
and if one of them say they like it too, FB tells
their friends ...and so it goes on virally.

These social plugins feed off this new feature of
Facebook. Check them out here and explode your traffic:
http://developers.facebook.com/plugins

SquidooRoo is coming - 6 month social media marketing course.

Facebook – Grow Your Network and Net Worth

Mari Smith, mobile internet marketer extraordinaire, has
just released two great products about Facebook.

The first is the excellent, Facebook Fortunes, which
is available via Podclass, a Facebook application:
http://www.facebookfortunes.com

You can get Facebook Fortunes free when you purchase
Facebook Persuasion Week VIP Recordings Pack:
http://marismith.com/facebookpersuasion/

Mari, true to form, teaches you about Facebook by engaging
you in the Facebook community she has created – her Podclass
community, Facebook group, Podclass forum, Facebook blog and
her related Facebook Pages. In her Facebook Fortunes,
Mari provides heaps of resources – MP3 recordings, videos and
pdf reports. She also points you to her blog posts about how to
use Twitter in association with Facebook.

I first met Mari on Facebook when she had parked her mobile
home at Yosemite National Park. She is travelling the US and
Canada with her husband and connecting with the rest of the
world as she goes. I wrote to her on Facebook about Squidoo
at the time and her energetic response was:

“Wowee zowie, you're sure the Squidoo expert - I love it!!
I just signed up for your free 7 day ecourse. I look forward to
exploring this most interesting platform.”

Many people talk about social networking in this mobile,
connected world. Mari Smith lives it! From her mobile
home she is a guest speaker on teleseminars, radio shows
and podcasts; hosts periodic teleseminars, and webinars;
develops new products; conducts classes; attends
conferences en-route and engages with the rest of the world
through Facebook, Twitter and You tube. Every day you
know where Mari is via her comments on Twitter, her
mobile lifestyle blog and photos/videos uploaded to
Facebook and YouTube.

Mari describes herself as a “Relationship Management
Consultant Specializing in No/Low Cost Buzz Marketing”.
Mari is everywhere on the Internet and her energy and
enthusiasm are infectious. She does not just write about
Facebook, she lives and breathes it – so Mari is a genuine
expert in the area. Her Facebook Fortunes is aptly subtitled,
“How to Grow Your Network and Your Net Worth on
Facebook”.

Her Why Facebook blog is a superb resource and a great
model for any blogger.

Mari Smith’s second Facebook product is the very
comprehensive resource, Facebook for Professionals.
This complete multi-media guide focuses on how to use
Facebook to strategically grow your business.

Mari explains that through her course,
Facebook for Professionals, you can "quickly and
easily raise your visibility, increase your traffic,
grow your subscriber list, find joint venture partners
and make more money.”

Mari reveals the secrets to optimizing your Facebook
activity so that it is not a time waster but a real, fast
business-builder.

Facebook for Professionals provides dozens of streaming
audios/MP3 downloads, 13+ how-to videos, a 200+ page
PDF ebook, Q&A webinar, interactive forum …plus much
more.

This complete resource for the serious internet marketer
shows you how to monetize your Facebook Activity and
explains how to:

• create your own marketing strategy on Facebook
• build your membership site using Facebook
• sell more of your products on Facebook
  
• get coaching clients from Facebook
  
• find quality Joint Venture partners on Facebook
• market your e-book on Facebook
• create stickiness with your Facebook Groups and Page
• participate on Facebook in just five minutes a day
• delegate your social networking to an assistant
• keep the momentum going on Facebook
• create a strategy incorporating social marketing tools.

Check out this multimedia package now if you want to
really succeed with your online business:
Facebook for Professionals

******************************************************
Related articles on this blog:

Twitter: Are YOU Twittering yet?

Massive Action for Massive Results

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate

marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

****************************************************

Technorati Tags: article marketing, Squidoo, Facebook Fortunes, Facebook for Professionals, Twitter, affiliate marketing, Squidoo tips, Mari Smith, traffic

****************************************************