Montville crush

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Affiliate Marketing on Squidoo: A Different Approach

Squidoo is a superb platform for affiliate marketing.  Being
a multi-media platform with multiple modules and plugins,
Squidoo provides endless ways to present your affiliate offerings
- whether affiliate programs, products, services or software.

Recently, I was presenting a webinar about Squidoo affiliate
marketing for members of the 12 Second Commute Program
(integrated online marketing tools).

I decided to adopt a different strategy to promoting 12SC on
Squidoo to use as a way to illustrate the power of Squidoo for
affiliate marketing.

So I created a new Squidoo lens:
http://www.squidoo.com/12SC

In the following section, I discuss the key strategies behind
this lens design and how I accomplished them.


Lens Design: Key Strategies

1. Incorporating audio

I have added a link to an mp3 audio in the introduction.
When visitors click on the audio link, it activates a media
player right on the Squidoo lens.  This new feature is
setup on your lens by going to "Settings" when in edit
mode and clicking on the option,
"Play mp3 files with Yahoo Media Player"

2. Providing a personal audio testimonial

Instead of using some generic mp3 audio, I created
my own audio where I provide a personal testimonial
about the affiliate program (12 Second Commute) and
the program CEO and creator.  Nowadays, it seems
important to provide evidence of the genuineness not
only of an affiliate program but also the people behind
the program.

3. Using an integrated set of images reinforcing
module themes

I have used a group of images that feature "golden people"
as illustrated above - thus providing consistent imagery.
The images are not only attractive and eye-catching
but also are individually chosen to reinforce the
theme of the module that they are incorporated in.
For example, the above image is used in the module
where I describe the 12SC Autoresponder as
the "key to success".  The images were purchased through
BigStockPhoto.

4.  Using anchor text with images in text modules

The text module now has the ability to add images together
with a hyperlink and anchor text.  The hyperlink option
did not exist when I first started creating my Squidoo lenses,
so I am now making good use of this feature.
[If you are looking for some way to update an old lens,
revisit your text module images and add hyperlinks and
anchor text.]

5.  Illustrating how I am using the 12SC tools


I'm convinced that one of the best ways to promote an
affiliate program or product is to illustrate how you have
used it yourself.  In my case, I have incorporated
the RSS feed from my 12SC blog as a way of demonstrating
how I use one of the online marketing tools provided
with 12 Second Commute.  I have also provided a Squeeze
Page that I designed through the 12SC Capture Page Creator:
http://www.12scstart.com/YourMarketingTools.html

6. Focus on benefits before features

The first module immediately after the Introduction Module
focuses on the benefits of the 12SC program.  Copywriters
insist that sales pages should commence with a benefits statement
before the features of an affiliate product or program are explained.

So this new lens illustrates some important strategies for utilising
the marketing power of Squidoo's multi-media platform.

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************




SquidooRoo is coming - 6 month social media marketing course.

Squidoo Marketing Strategies Lens Awarded a Purple Star

My Squidoo Marketing Strategies lens
was awarded a Purple Star during the week.






According to Squidoo, Purple Stars are awarded for qualities of
excellence:
"...standout lenses, both new and old...Masterpiece lenses. Lenses
making a name for themselves. Lenses trying new things."

The Purple Star is a reflection of Seth Godin's theme in his book,
Purple Cow - be remarkable by being prepared to be different,
to stand-out from the crowd.

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************




SquidooRoo is coming - 6 month social media marketing course.

Joel Comm's Socrates WordPress Theme Makes Internet Marketing a Breeze

I have been blogging on this blog (Blogger.com)
for more than 5 years now.

Recently I started developing a WordPress blog for a social
media marketing site. I became very frustrated at times
trying to find the right themes that required minimum
effort on my part to customize the site to suit
my specific requirements.

Then there was the issue of finding the right plug-ins
to enable me to add monetization.

Joel Comm has now solved the problem for me with his
new Socrates WordPress theme (affiliate link):
http://socrates.squidooroo.com

Both my JV partner (a WordPress expert) and I have
just bought the Socrates Theme.

You can vary the headers, color & plug-ins
and it is designed to take Adsense and Clickbank
and other forms of advertising.

A really cool feature is the Social Media Slider
that makes it easy (and more likely) for readers
to promote your blog for you on the various social
media sites (that you nominate).

When you purchase Socrates you automatically get
the upgrades that are being designed for Socrates 2.

Joel Comm (Adsense expert and highly successful
Mobile Phone App creator) provides quality products
and software. The testimonials on the site
attest to this (as do those on the secret member's
blog where people rave about the support service).

The Socrates theme is purpose-built for Internet
marketers and was created by an elite marketer.

Check out the video now that explains how to
set-up an SEO optimized blog in minutes with
a point-and-click tchnology.

http://socrates.squidooroo.com

Here's some of the features:

- Custom Header Design System
- 160 + Niche Headers
- 1000’s of Design Combinations
- Built in Clickbank Monetization
- Built in Social Media Slider
- Wordpress Tutorials and Training
- Internet Marketing Training videos
- Integrated Affiliate Links for Theme earn 50%

With Socrates, not only can you control all the
links on the primary navigation bar, but there are
also three optional navigation bars -
at the top right, bottom left and bottom right.

There’s an optional “Ad Bar” which allows users
to insert a 728X90 Ad Unit above their content,
and lets them enter a Clickbank ID to rotate two
Clickbank products on the top right.

There is also a “custom html” section in the
upper right where more ad units, optin boxes,
or any html code can be added.

It's even better... in this same space there are
some social icons for Facebook, Twitter, and
your RSS Feed.

- Choose From 50+ Backgrounds or Upload Your Own

The Socrates Theme comes preloaded with
50+ backgrounds to suit your own personal style.

- Create Custom Headers On The Fly!

Over 160 Niche header designs which you can
instantly insert into your theme and brand with
your site title and description.

- Multiple Layout Design

You have the ability to choose left sidebar,
right sidebar, and split sidebar designs with
either 150px width or 300px width.

This is just the beginning of Socrates. There
are even more features coming in the next version.

Here's an example of how I have used the
Socrates WordPress Theme:

http://www.squidooroo.com/socialmediamarketing

Get it now at the special introductory price (half what
you would pay for similar, but not comparable, themes):

http://socrates.squidooroo.com


P.S. SquidooRoo - Social Media Marketing Training
- is coming soon at a special subscriber's price.

Ed Dale Reveals his Secrets for Creating Online Content

 

Ed Dale has done it again.  He has produced an online training
course that lets you in on his secrets for creating online content.

Ed is the creator of the free 30 Days Challenge which has
been completed by thousands of Internet marketers.

I have participated in the equivalent Master Class, 30 Days
Challenge Plus, and learned so much to help me with my
social media marketing.

Ed provides step-by-step instructions with time in between
each lesson for you to implement his teachings.

If you are experiencing blockages with content creation -
you just can't get started - now's the chance to learn from
a Master.

Learn and take action with Ed today with his Ed-ucation
Online:

Secrets to Creating Content Online

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************

SquidooRoo is coming - 6 month social media marketing course.

Facebook Explodes Marketing Potential

There are three very important trends you need to be
aware of with respect to Facebook.

1. Facebook traffic exceeded that of Google in March 2010

"Social networking website Facebook has capped a year
of phenomenal growth by overtaking Google’s popularity
among US internet users, with industry data showing
it has scored more visits on its home page than the
search engine."

from ft.com

2. Facebook ads - cheaper and more targeted than
Google Adwords

Google recently unilateraly dumped 1500 Google
Adwords advertiser, so there is a bit of a backlash
against Google. Many Internet marketers are swinging to
Facebook Ads because they are currently cheaper and
more targeted (e.g women aged between 30 and 40
interested in scrapbooking who live in Bristol).

Here's a free resource that gives you a
Facebook Ads 101 course.

3. Facebook Social Plug-Ins - Going Viral

There is a new series of social plugins that feed
Facebook's viral marketing. Now if Mary expresses a
liking for your blog post, Facebook tells her friends
and if one of them say they like it too, FB tells
their friends ...and so it goes on virally.

These social plugins feed off this new feature of
Facebook. Check them out here and explode your traffic:
http://developers.facebook.com/plugins

SquidooRoo is coming - 6 month social media marketing course.

7 Key Strategies for Effective Squidoo Lens Design

[06/03 05:23PM] 7 Key Strategies for Effective Squidoo Lens Design

Training Conference 1: Squidoo Lens Design Squidoo is a free multi-media hosting site that allows you to build as many lenses (websites) as you desire on any topic of your choice (at last count, I had 104 published Squidoo lenses). Lenses are developed by adding modules from an ever-growing module list. My first 12SC training conference was based on my Squidoo lens which covers the principles of lens design and module choice. It explains how to develop an integrated Squidoo lens that reinforces your lens purpose and concept. The lens also covers: how to add and edit Squidoo modules the photo gallery module the Google blog post/news module reordering Squidoo modules The Squidoo training lens illustrates these aspects and provides examples of Squidoo lenses using these modules. To access the trainingg lens, visit: SquidooRoo Training Program   For further resources on social media marketing, visit: Squidoo Marketing Strategies Affiliate Marketing with Social Media

via 12scblog.com

This post on my 12SecondCommute blog covers Squidoo lens design and identifies the resources I used to present a 12SC training conference, one of the daily conferences available to 12SC members.

To access all the marketing tools you will ever need together with video training for the tools, and daily training conferences on Internet marketing click the following site:
http://www.12path.com/art/yourmarketingtools/

Posted via web from Ronpass posterous