Showing posts with label social marketing. Show all posts
Showing posts with label social marketing. Show all posts

Saturday, April 26, 2008

Twitter: are YOU twittering yet?

Well I've just started to use the program Twitter.com with good effect.

When I first heard of "Twitter", I thought this was some lightweight
social networking site.

"Twitter" is a social networking site with a simple concept that now
carries a lot of pulling power (PR7). Your messages are restricted
to a quick burst of 140 characters and these messages can be seen
by your followers (or the whole community if you so choose).

Your followers are your special group that you can communicate
with in a direct way.

I started to sit up and take notice of Twitter when I began to get
invites from top affiliate marketers to "follow them on Twitter".

To "follow", you just click on the follow button below the name
of the person whose Twitter site you have visited.

Here's my site:
http://www.twitter.com/ronpass

Why not follow me - just click on the link above and join
Twitter if you have not already done so. Then click the
FOLLOW button under my name on the above site.

I got a shock yesterday - three top internet marketers
have started to follow my "twitters" and I am not yet
following theirs.

Here's some great advantages of Twitter:

1. you can add the Twitter widget to your blog -
see the right column on this blog

2. Squidoo now has a Twitter module that you can
add to your lens.

In both these cases, you are able to display your "twitters"
as an RSS feed - leading to constant updating of your blog and/or
Squidoo lens.

Here's my Twitter module on the Squidoo Marketing lens:
http://www.squidoo.com/squidoomarketingstrategies/#module9282301

Another great benefit of Twitter is that the URLs you mention
in your 140 character message are automatically hyperlinked!

You need to use Twitter.com sensibly. If you post a lot of
useless information or spam, people will stop following you
and will no longer get your messages.

Twitter is designed to be a rapid, short messaging system
to let people know what you are up to (similar to the
"what I am doing now" facility on Facebook).

Do not expect everyone that you follow to follow you in
turn ... and do not follow too many people or you will lose focus.

You can even twitter from your cell phone and Twitter
interfaces with Facebook and other social networking sites.

It is a great way to learn what the "experts" are up to and
to get to know something about them personally.

Check out the right-hand column of this blog for my latest
"tweets" and you will begin to see the potential of this social
networking site.

For more information on marketing with Twitter,
visit my
Squidoo lens:
http://www.squidoo.com/howtousetwitter

If you want to follow me on Twitter, here's the link again:
http://www.twitter.com/ronpass

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Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies

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Wednesday, January 23, 2008

Explode Your Squidoo Traffic with Social Marketing

There is a lot of discussion lately about social marketing
prompted in part by the work of Stompernet.com.

Many writers are now asserting that Squidoo should
be an integral part of your internet marketing strategy.

My considered view is that Squidoo should be an essential
element in your marketing mix. I see it now as a marketing
ring - a series of linked elements : Squidoo-articles-blog-
website-social (book) marketing sites. This results in a
certain synergy that no one element can achieve by itself.
The net effect is multi-directional, traffic flows.


Stompernet (Don Crowther) put out a landmark video and
report recently which is showing the massive impact
of social marketing. Rosalind Gardner, Super Affiliate,
responded by immediately saying that she has to rethink her
stance on social marketing sites like Facebook, etc and
give them more importance.

Here's the video:
http://www.stompernet.net/goingnatural2/

You can access the related pdf report by entering your
name and email on the video page.

Unwittingly, Don Crowther has highlighted my own dominance
of the keyword, "Squidoo Marketing Strategies" in the video
(around the 16th minute). At the time of the video, 8 of the
top ten results were linked to my sites - my ebook sales page,
my lenses, my blog, my articles or technorati tags.

We have to start thinking in terms of creating marketing
webs, rings or circles.

We are now in the era of "collaborative marketing",
"permission marketing" & "engagement marketing".
Our marketing strategies need to reflect
the "inter-linking" and "interactivity"
and "communal"
nature of this emerging era.

One-out strategies are a thing of the past!

Here's a great free resource to get started with
social bookmarking (tagging):
http://www.socialmarker.com/

Product of the Week

Traffic Exchange Meets
Social Marketing:
Trafficera

The fastest growing social marketing site on the
Internet at the moment is the newly launched
Traffic Exchange - Trafficera. Trafficera combines a
traffic exchange with a social network. The new program
has numerous features including the ability to promote
your website(s) to thousands of people worldwide, create
valuable contacts with others from around the world,
maintain your own blog space, search for other members
that share similar interests to yourself, create and/or
participate in discussion groups and create your own
splash pages.

Trafficera is being offered by the owner of TS25, TrafficPods
and HitPulse - so they know what they are doing.

Get in early for "First Mover" benefits:
http://www.trafficera.com/?ref=ronpass

************************************************

Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies


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