Saturday, October 24, 2009

Squidoo: Squidoo Lens Design - Alan Jansson, Japanese Acupuncture

In a previous post, I identified the
7 Top Strategies for Lens Creation,
so I will use these steps as a framework
for discussing this new lens.

1. Purpose of the Squidoo Lens

Alan Jansson is an expert in Japanese Acupuncture who
is dedicated to his profession and keen to train others in
the subtleties and potency of his art.  The lens is designed
to promote his teachings and workshops reflected in his
World Acupuncture Blog.

2. Concept of the Squidoo Lens

The concept for this lens evolved as I talked to Alan and
showed him the results of my efforts.  We agreed that the
lens be targeted to the Japanese Acupuncture Practitioner,
which is the focus of his blog.

So the lens is designed to present Alan as the ultimate
professional totally dedicated to his art.  It is not focused
on increasing his clinic patient numbers.  The emphasis is on
his professionalism and his teachings.

Alan is a real character so I wanted to promote his
personality as well.  Japanese Acupuncture focuses on
balancing the Ying and Yang energy.  I wanted to highlight
how Alan pursued this balance in his own life through
his love of surfing.

3. Lens Design to Meet Concept and Purpose

I decided that the best format was the 'Who Is' lens template
because my focus is on Alan Jansson, professional teacher
of Japanese Acupuncture.

This Squidoo lens template is great for lenses focusing on
well-known personalities or groups (e.g. bands).  It has the
advantage that Squidoo automatically adds selected modules
on creation and enters data it has found through searching
the Internet.  For example, in Alan Jansson's case, it pulled
up all of Alan's YouTube Acupuncture Training videos.

4. Keyword Research

I undertook keyword research using two tools -
The Google Adwords Keyword Tool and the
Google Insights for Search.  These tools informed
my choice of tags and the use of long tail keywords 
throughout the lens - in the lens description and introduction,
module headings, module text, anchor text for photos and
hyperlinks (and the labels for this post).

5. Develop Content

The content flowed from my purpose and lens concept.
In the introduction I highlighted Alan's work with elite atheletes
in Brisbane and the Gold Coast and emphasized his commitment
to the promotion of Traditional Japanese Acupuncture.

I added a personal testimonial from my family's experience
and highlighted his commitment to training other professionals
(emphasized via the "Black Box" module - which also comes in
other colors).

I made his great blog the centerpiece and also the focus of
the "Big Arrow" module. I created a number of links throughout the
lens to Alan's World Acupuncture Blog.

6. Source Images

The photos came from Alan's blog as did most of the
content apart from the explanation of Japanese Acupuncture
which linked through to another authority site.

7. Revisit, Refine, Link and Promote

The lens design provides a sound foundation now for refining
the concept and presentation.  I need to draw on more images
and add more content re Japanese Acupuncture and its applications.
I will provide links too to the professional association Alan is
a member of. 

Related Posts:

Squidoo Lens Design: Baby Boomers Health 

Squidoo Lens Design: Montville Queensland


Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority

To learn more about Squidoo Affiliate Marketing
check out:

Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:
Squidoo Marketing Strategies


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