Saturday, May 09, 2009

Squidoo lenses: local business promotion

One of the applications I have been exploring is the use of
Squidoo for local business promotion.

I have not offered this on a paid basis yet but have built
a few Squidoo lenses to illustrate the power of Squidoo
for local business promotion.

Here's one example:

This Squidoo lens is ranked 907 overall and 60
in the food category.

It was created on 21 June 2008 and has had
1,665 visitors since then.

In the last 30 days, 228 of the 347 visitors have come
from Google. In this time, there have been 56 clickouts
to The Cupcake Company's blog and 85 clickouts to the
Company's cupcake photos on Flickr.

The Squidoo lens appears on the first page of Google for
at least four keywords that I tested.

I think the application of Squidoo to the promotion of
local businesses is very under-developed. This is
certainly an area that has a lot of potential.

Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:


1 comment:

Free Local Business Marketing Video said...

Great post! Local businesses are just beginning to learn how to harness the power of the internet to get customers.