Sunday, September 30, 2007

Build your ranking with internal links

Squidoo Marketing Strategies: Internal Linking

Google and Squidoo value internal linking
because it indicates the integrity of your
site.

Many spam sites are just full of external
links with no substance. Internal linking can
act as a signal that you personally have
something to say and that your website is
worth visiting in its own right.

Another application of internal linking is
to create a menu or contents list for your
Squidoo lens or website.

My lens on Squidoo marketing has grown so
large (over 35 modules) that I have had to
create a menu:
Squidoo Marketing Strategies Menu

How do you create internal links on Squidoo?

The secret to creating links to modules in your
lenses is to create a hyperlink with this basic url
structure:
http://www.squidoo.com/lensname/#modulexxxxxxx

Here's an example of such a hyperlink:
Step by step affiliate marketing

and the url:
http://www.squidoo.com/howdoaffiliateprogramswork/#module3899480

Two points to note here:

* you can find the Module Number
by hovering your cursor over the "up" or "down"
arrow near the module title when in edit mode.

* the anchor text you use for the hyperlink
should be a keyword that is different to the name
of your lens (as Google will have noted your lens
name in the url in the hyperlink).


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Ron Passfield is a Top 100 Squidoo Lensmaster and
recently created his own SquidWho lens:
http://www.squidoo.com/ron-passfield

Ron is the author of the ebook:
Squidoo Marketing Strategies

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1 comment:

Marc said...

Interesting insight about spammers not bothering with their housekeeping (internal linking).

So the 'What's here' menu in the left margin doesn't do the same thing? I can see how you might want a menu in the center since a lot of people are blind to stuff in the margins where banners, advertisements and other 'noise' tend to reside. And, it's kind of like a table of contents.