Sunday, July 22, 2007

Squidoo Marketing Strategies: Create a Squidoo Group

You can create a Squidoo Group and establish yourself
as an expert in your area. All the lenses in the group
will point to your own lens.

As Groupmaster, you control the content of the Group
lens.

The process for creating a group is very similar to that
of creating a lens. To create a Squidoo Group, go to your
Lens Dashboard and click on the "My Groups" Tab and
then click on "Start a Group".

Think about the name you use (the URL) but do not
use the name of an affiliate program. Then create your
description so that it reflects your theme and core
keywords.

You can develop an introduction to orientate potential
group members and incoprorate a hyperlink.

As Groupmaster, you can control the settings for
the group, e.g. deciding who can join your group and
rejecting Lensmasters who do not contribute to group
goals.

The key aspect is that you can control the
content of the group lens. For example you can
create these modules:
- featured lensmasters (with their icon)
- featured lenses
- new lenses (automatically generated for new members)
- links plexo
- poll module
- Amazon plexo
- text/write module

You can also add RSS feeds and include links to your
own blog feed (or other feeds with your ID embedded
- see below for RSS Ground *).

Be sure to add a Group Discussion (guestbook) module so
that visitors can add new content to the Group Lens via
their comments. You can facilitate this by asking them to
comment on some aspect of the theme of the Group.

Besides the excellent Group exemplars already available
on Squidoo, there are some great resources to
help you establish a group:

1. Margaret Schaut's lens which gives you tips on how to
brighten up your Group Headquarters
(Group Lens):
http://www.squidoo.com/headquarters_tips/

2. The Squidoo Design Team that will create
logos for your Squidoo group at no charge:
http://www.squidoo.com/groups/squidoo-design


Well, I decided to put my own recommendations into
practice. Here's my Squidoo Marketing Group that I
published for the first time yesterday:
http://www.squidoo.com/groups/squidoomarketing

If you have a lens related to this group topic, please come
and join my new group.


*RECOMMENDED PRODUCT/SERVICE

RSS Ground generates affilate-coded RSS feeds for Clickbank,
Amazon.com and Ebay. You just add your keyword and your
relevant ID (e.g. your Clickbank username) and RSS Ground
will generate the code for your affiliate-embedded RSS feeds for
your Squidoo lens, blog or website. RSS Ground also provides
RSS code for news, video, blog, audio and tag feeds. You can
check it out here:
http://www.mgwaycorp.com/cmd.php?Clk=2030602

If you want to see RSS Ground in operation, check out the
Clickbank RSS feed on Squidoo ebooks and reports on my
lens:
http://www.squidoo.com/squidoomarketingstrategies

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Wednesday, July 04, 2007

Squidoo Marketing Strategies: Join Squidoo groups to boost your LensRank

Groups are a relatively recent innovation of Squidoo
to make it a more community-focused site.

One of the reasons to join groups is to gain more
traffic for your lens. Groups come up just like
lenses when someone searches on Google for a
particular term like "affiliate marketing".

Lenses included in a group appear in LensRank order
in the search results.

If you are towards the top of the group, you will
come up first. Your lens can also be treated as a
featured lens by the Group Lensmaster.

If you join a group you will be adding a link back to
your lens. The more groups you join, the more likely
people will be able to find your lens.

You also join groups to build your Squidoo LensRank.

If you go to your lens dashboard you will see your
groups listed under "My Groups" at the top of your
dashboard. It will also show which of your lenses
belong to what groups.

You will see buttons for:

* Start a Group
* Join a Group
* Most Active Groups
* Movers & Shakers
* Newest Groups

When you click the button to join a group you will be
taken to a browse page to explore the groups for each
Squidoo category.

The groups are listed by rank within the category.
Click on a group that interests you and then click the
"add an existing lens" link provided (on the righthand
side at time of writing this post).

You can then add a lens by choosing one of your lenses
from the drop-down menu.

Sometimes joining a group is an automatic process -
you sign up and are immediately added to the group.

Other Group Masters insist on validating your lens
before admitting it to their group. Hence there will
be a day or two delay before your lens is accepted.

Group Lensmasters will often visit your lens and
leave a comment (and sometimes a five star rating).
This all adds to your LensRank.

Other Group members, who share a common interest
with you, will also visit your lens.

So join some relevant groups now and experience an
increase in traffic and LensRank and connect with
people who share your interests.

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Here's the latest on making money from blogs:
Blogging to the Bank 2

Check it out HERE.

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