Saturday, April 18, 2009

Just do it!...take some targeted action

Ken McArthur recently provided a webcast where he
interviewed the dynamic Mary Wilhite and her associates,
Robert Plank & Jason Fladlien.

The webcast was titled:
Learn how a former Chicago Bears
partnered with two young nerds
who did $160,000
in the last 3 months.

The webcast is a tribute to Mary's energy and enthusiasm
and her colleague's technical abilities.

At the end of the interview Mary commented,
"Every day I took some action towards my goal...
It is necessary to take action...not just read and think.
If you take massive [targeted] action it will take you to
another level." [link and emphasis added]

Ken followed this up with his own comments to the effect
that you should not try to take action on multiple projects
at once. He suggested it's better to have one completed
project bringing in cash than many projects only 90% complete.

He argued that the completed project would then provide the
cash flow for further marketing and product development. The
completed project will also build your confidence.

His advice was to focus on one project at a time.
He strongly supported the idea of a modular approach
to product development

This would then involve serial development of more
complex products. The sequence could be:
. write articles
. build Squidoo lenses
. produce a free e-book/e-mail course from the articles
. build your list via the articles, e-book and squidoo lenses
. produce a paid product, e.g. a comprehensive e-book
. develop some podcasts and/or videos, and then
. build a membership site.

Each action builds towards the next level of achievement.

As you achieve your target, you move onto another level.

Just do it!...take focused action towards targeted

Visit the following site for a recorded version of the podcast
and the inspiration to take the necessary next step:

Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:

To learn more about Squidoo Affiliate Marketing
check out:

Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the ebook:
Squidoo Marketing Strategies


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