With the growth of social media, small business owners face new challenges in terms of locating their clients/customers. Added to this is the fact that recent estimates show that 80% of people who have access to the Internet start their search via the Web, not via printed media (e.g. Yellow Pages or newspapers).
Discusses the importance of knowing what social media your small business customers are using and knowing how to locate them and connect with them. The blog post stresses the importance of participating in the online conversation.