Our small business was created in 1996 and following the Global Financial Crisis (GFC) in 2008, we found that we had to become actively engaged in online small business marketing.
Up until the GFC, our gross income had been growing at around 20% per year and we did not have to actively market our small business. Most business arrived by word of mouth through the professional services provided by our HR consultants.
However, with the GFC, our business income dropped by 50% in six months. So we had to look at ways to improve the income from our small business.
This is the post that launched my new blog, http://www.smallbusinessodyssey.com
I am sharing my journey into online marketing of my offline small business. I'll share the strategies and tactics I use in day-to-day marketing of our business: