Social networks shape our thinking, our lives and our actions.
Nicholas Christakis: The hidden influence of social networks
They are arenas of influence. Nicholas Christakis in this video
presentation shows how social networks can explain the growth
of philanthropy, obesity and drug use.
His visual presentation of the forming and re-forming of a
social network over 15 years is stimulating and enlightening
It will change your perspective of social networks and
their power for creating good in the world.
Nicholas maintains that social networking is embedded
in our genes and that one only has to look at our offline
social networks to confirm this.
The question for us as business owners and online
marketers is. "How are we going to use these arenas
of influence?" Will the world be a better place as a result
of our actions on Facebook, Twitter, Squidoo, RedGage
and other social networking sites?