Monday, June 08, 2009

Twitter Grader: measuring your power, reach and authority

Twitter Grader is an interesting free tool
that gives your Twitter activity a grading based
on criteria such as number of followers and tweets.

Twiter Grader explains their purpose below:
"What Twitter Grader is trying to measure is the
power, reach and authority of a twitter account.
In other words, when you tweet, what kind of
an impact does it have?"

The exact details of how the algorith is calculated is
secret but Twitter Grader includes the following
elements in their calculation:

1. number of followers
2. power of followers
3. number of updates
4. update recency
5. follower/following ratio
6. engagement

Each of these elements is fully explained here:
How Does Twitter Grader Calculate Twitter Rankings?

Twitter Grader then provides an overall score out of
100 (Grade) and an absolute ranking.

The Elite List is an ordered list of the top users (based
on ranking) and this changes daily.

You can get access to the elite list by location or by a specific
keyword and, if you are logged in with your Twitter username,
you can follow listed members by clicking the link beside
their name.

Here's my score and ranking:
  • Score - 99.3/100
  • Rank
    18,426 out of 2,314,488
  • Followers
    2,641
  • Following
    2,873
  • Updates
    1,197
  • Overall rank: Elite
You can follow me on Twitter by clicking the link below:
http://www.twitter.com/ronpass

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Ron Passfield, PhD, is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for
Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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Saturday, June 06, 2009

Twitter Traffic Machine Review (after 6 weeks)

I started with the Twitter Traffic Machine on 26 April
2009 - about 6 weeks ago.

At the time I was following about 29 people and had
around 250 followers. I had made a few hundred
tweets/posts.

Now (6 June 2009), my Twitter stats show:

Following: 2846
Followers: 2596
Updates: 1,170

I was reticent at first to purchase the Twitter Traffic
Machine
for three reasons:

1. I wanted to maintain control over the number of people
I follow.

2. I didn't want to be distracted from what else I was doing
with article marketing, Squidoo and blogging.

3. I did not want to spend a lot of time installing a new system.

My objections re the first point have vanished. I originally
just wanted to follow people I knew who would add value to
what I am doing. However, I soon learned the richness
of having a wider group to follow. I have learned so much
and connected with so many more amazing people.

I also learned that far from distracting me, the Twitter
Traffic Machine
has enabled me to leverage my other
activities and expose my blogging, article writing and
Squidoo lens creation to 10 times the number I could
before.

The set-up of the Twitter Traffic Machine involves a
number of simple steps, mainly registering with various
tools and using the checklist provided to integrate them.
However, it's a set-and-forget system where you
continuously reap the benefits. Every day you receive
multiple new followers.

The system has an inbuilt viral affiliate program
which so far has enabled me to earn three times what I paid
for the Twitter Traffic Machine.

From my experience, one of the secrets of success in using
the system is to be focused about what keywords you want
to keep abreast of. I have focused on Squidoo and
affiliate marketing.

You can check out the Twitter Traffic Machine here:
http://bit.ly/155fpE

BTW my stats at 17 June 2009 are:
Following: 3502
Followers: 3190
Updates: 1,380

You can FOLLOW ME on Twitter here:
http://www.twitter.com/ronpass

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Related Resources

Twitter hints: promote your articles on Twitter

Squidoo lens: How to use Twitter


*************************************************

Ron Passfield, PhD, is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for
Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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Monday, June 01, 2009

Squidoo lenses: Use Google's Wonder Wheel














Image as illustrated on http:/googlewonderwheel.com

Google has increasingly committed to providing
diversification in both search results and search tools.

The Wonder Wheel is a great example of this.

In May this year Google released the Wonder Wheel
which shows search terms that are related to your
primary search and does so in the form of a wheel.

This visual image highlights the way Google views the
relationship between keywords.

You can deepen your keyword research by clicking
on any of the keywords in the wheel and this takes you
to another wheel of related terms.

You can then use the keyword research to build
Squidoo lenses (or a network of them), increase the
coverage of your tags, write articles around related
keywords or even build HubPages linked back to your
Squidoo lens.

How do you access the Google Wonder Wheel?

Here's the drum:

1. Go to Google.com and search for your keyword

2. Click on "show options" at the very top of the search results

3. From the menu displayed on the lefthand side locate "Wonder Wheel"

4. Click the Wonder Wheel menu item

5. Your first-level wheel will be displayed

6. Now you can click on any hyperlinked keyword on the wheel to
go to another level of research.

For further information, check out:
Google Wonder Wheel

Don't forget to do something with the results!

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Related Posts

Video: Google Insights for Search

Classified Ad Syndication and Google Insights for Search
Squidoo Lenses: Local marketing

*************************************************

Ron Passfield, PhD, is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for
Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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Thursday, May 28, 2009

Can you really [REALLY] make money online?

The following response (extract) is drawn from
Shailini Gupta's 400th HubPage titled:

Shailini Answers:10 Frequently Asked Questions

(It is reproduced with the written permission of Shailini)

Can you really [REALLY] make money online?(8)

"Yes and No. If you really believe you can make money
online and work without worrying about the outcome, you
can make money. You can really make lots of money.
If you doubt it, do your work half-heartedly, you won't be
able to earn money. If you want to get started, I would
advise to choose a profession that gives immense pleasure
to you regardless of income.

Some people like writing - no matter if they receive money
or not, they would be happy to write articles on various topics.
Some people blog without expecting anything in return.
Some people like photographing. Some people like talking.
If you like the activity that you are doing, it would
help you to survive the first few months of drought when you
may not get any income. If you don't like the job that you do,
you will not survive the initial stage.

The online world has plenty of opportunities. Everyone who
ventures into it can really make money. It is like any ocean,
there are plenty of fish if you get out and go looking for it.
Of course, there is NO FREE LUNCH.

I still remember when I contemplated if I should buy the
ebook "Blogging to the Bank" with my hard-earned dollars.
Once I took the plunge (guaranteed by their money-back
guarantee), the course opened a new world to me. I learned
new tips, new secrets and how to maximize your revenue
potential with new strategies and less manual work. If you
have some spare dollars in your hand, I will highly recommend
you to enrol at the "Blogging to the Bank" (3rd edition). They
are still the highly successful program for the last few years
and millions have benefited from it, I am just one among them."

(End of extract from:
Shailini Answers:10 Frequently Asked Questions )

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Related Posts from Affiliate Marketing Coach

I have offered Shailini's comments to reinforce some
of the discussions we have had over the last few months.
In particular, Shailini is a good example of the
"Just Do It" principle:

Just Do It!...Take some targeted action
Focused Achievement
Stick-at-it-ness: A Key Success Factor
Use Your Chakra Energy to Develop Your Marketing
Massive Action for Massive Results

****************************************************

Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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Tuesday, May 26, 2009

How to build a local community through Squidoo

Local communities grow by exchanging information and resources,
developing ways to interact and keeping abreast of current
community activities and planned events.

The Squidoo platform is ideal for meeting these needs. The simple
point-and-click technology makes it easy to exchange
information and build interactivity.

The following elements can be added to a Squidoo lens to
facilitate local community development:

1. Explanation of the focus, purpose and character of the community
2. Photos and images
3. Videos illustrating community purpose/activities
4. Blog feed with up-to-date information
5. A noticeboard
6. Links for access to information and resources
7. A means of interaction

In the full article on this topic, I explain which Squidoo
modules can be used to meet these needs:
How to Build a Local Community With Squidoo

By way of illustration, here's Ron's award-winning
Squidoo lens for the Morningsong Community Choir, Bulimba:
http://www.squidoo.com/morningsong


**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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Monday, May 25, 2009

Squidoo lenses: offline marketing

I had occasion on the weekend to do some fortuitous
offline marketing.

I attended the local Neighbourhood Planning display
in Memorial Park at Bulimba.

While I was discussing local development with the
Council Officer, I mentioned my Squidoo lenses
and video that relate to Bulimba:

http://www.squidoo.com/bulimba
http://www.squidoo.com/morningsong

video: morning river walk - Bulimba

I know for a fact that the Council Officer passed the
information about these sites to his co-workers.
You never know they may yet end up in a Council
publication.

**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

************************************************

Friday, May 22, 2009

How to make money on Squidoo

In my Squidoo Affiliate Marketing lens, I describe
three approaches to affiliate marketing on Squidoo:
1. Campaign method
2. Turnover method
3. Authority site method

The campaign method is epitmoized by the one week
marketing approach
developed by Giant Squid,
PotPieGirl. Her approach integrates multiple marketing
strategies around selected campaigns. This is the approach
I am adopting at the moment.

In a recent interview, Loyalis AKA Captain Squid, describes
his approach to making money on Squidoo which tends
to involve the turnover method.

He makes numerous lenses, often 20 -30 around the one
theme, and relies heavily on volume and wider exposure
through Squidoo (reflected in 500+ lenses he has created).

In his interview with Glen, Captain Squid gives some
insight into his approach but the discussion lacks the
detailed planning information provided by PotPieGirl.

You can check out Captain Squid's interview here:
An Interview with the Captain

In addition to giving you a very good insight into his
overall approach, Captain Squid highlights some
very important points that are relevant to whatever
approach you use on Squidoo:

1. lensmasters underutilize the sub-headings on modules
2. images used on lenses but hosted on your own site
can attract heaps of traffic (and good lensrank)
3. lensmasters don't appreciate the value of the Plexo
voting module (he explains how he uses it).

Of special value is the insight he provides into how
Squidoo payments are determined and what is meant
by "pay tiers" (he even has a lens dedicated to this).

This interview is well worth a read. To gain more
insights into how Squidoo works (and pays) and observe
a PRO in action, check out:
Captain Squid's Interview with Glen


**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:
Subscribe to Ron's free Squidoo Marketing e-course:

Ron is the author of the e-Book:

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