Tracking and Testing - the Solution to Attracting More Visitors

Tracking and Testing - the Solution to Attracting More Visitors

by Jim Edwards

Every serious online business owner eats, sleeps and breaths targeted
traffic to their website. They spend the most money and time trying
to attract first-time visitors to their sites in hopes of generating new
sales and subscribers. But, believe it or not, it’s easier to increase
your income by simply selling more of the visitors you already get
than trying to chase down more traffic.

The solution? Tracking & testing! Probably the most overlooked and
underutilized, but certainly the most powerful strategy for increasing
sales and opt-in subscriptions. If you spend any time or money on
advertising, you must start testing and tracking. Simply put,
“tracking” means you measure the effectiveness of each individual
advertising source you use to promote your business.

For example, if you advertise in email newsletters, you should know
how effective each newsletter ad rates compared to all the others in
terms of sales and subscribers generated. This enables you to know
whether an ad makes or loses money. Testing means you constantly
look for ways to improve your ads in small, incremental amounts
that add up over time.

The most common (and effective) tests you can run are A-B split
tests, which pit two variables against each other to determine
which converts more lookers into buyers. Split testing headlines,
price points, and guarantee periods make, from my experience,
the best places to start testing.

The reason testing and tracking can double your profits (or more)
lies in the power of small, incremental improvements. Lets say,
for example, you decide to do a series of split tests on a website
that currently converts 1 in every 100 visitors (1% conversion).

You test, headline, price, guarantee and a payment plan. If each
of the 4 tests yields a .25% increase in conversion, you would not
see an increase in sales to 2% (4x.25%), but actually an increase
to almost 2.5% since each improvement builds on the last!

The most basic tool in testing and tracking revolves around the
use of advertising link tracker software. These tools measure
the number of clicks on individual advertisements (text links,
banners, pay-per-click ads, etc) and then measure sales or
subscriptions generated as a result.

You get two choices with link trackers: a hosted service or
software you install on your own server. A hosted service offers
the advantage of easy setup and use. Most of the time you just
sign up for the service, enter the link you want to track, get your
tracking code, and you’re off to the races.

The disadvantage of a hosted service is that, if it gets abused,
using the URL of the service in your links can get your emails
blocked or your pages banned by search engines. The
advantage of hosting the software on your own server is that
you maintain a higher degree of technical control and can
avoid the banning issues. The main disadvantage of hosting
it yourself involves the fact that you really don’t have anyone
to call for help if something goes wrong.

One of the most popular hosted link trackers online is
HyperTracker.com, though I’ve not used the service.
My favorite link tracker is actually part of an integrated
e-commerce system at http://www.MysiteSales.com.
His service enables you to track your sales and subscriptions
made through the shopping cart.

Two options for software you install on your own server are
Dynatracker.com and ProAnalyzer.com. Both provide decent
link tracking, though no system I’ve tested provides 100%
accurate results. But, with that said, failure to test means
you’re leaving money on the table by wasting visitors you
could otherwise convert to buyers with basic effort at
improving your sales messages.

Copyright 2006 Jim Edwards
--------------------------------------------------------------------------
Jim Edwards is a syndicated newspaper columnist and the
co-creator of an amazing course that will teach you step-by-step
and click-by-click how to get your own money-making videos
posted online... "Finally! A Quick and Easy Way For YOU To
Painlessly Create, Post and PROFIT From Your Own Money-Making
Online Videos... Without Being a Computer Geek or Paying
Outrageous Fees To A Webmaster!" =>
http://www.mysitesales.com/app/?af=497013

Check out this One-Stop Ads, Visitors, Clicks, Actions & Sales
Conversion Tracking / Split Testing Solution at:
http://GoTo-Pro.com/silver/734

Building my home income business

About 12 months ago I joined the
Home Income Team to build my internet
business.

It is only recently that I have come to realise
the incredible value of this free program.

There are not many online programs around where
you can earn money even as a free member.

The Home Income Team builds my lists, my
downlines and my income. So it is essentially a
downline builder and list builder.

It enables me to build my downlines in traffic
exchanges, other downline building programs and
various marketing programs.

In addition to the free programs I can promote,
I can also build downlines in programs such as
GDI, Better Universe, Success University, Traffic
Wave and Empowerism. All this for just promoting
one program, the Home Income Team.

What I find great about HIT is that I do not have
to join any of the paid programs and I can still
earn an income. I can, however, promote some
of the programs I have already joined liked GDI and
Empowerism.

Here's the list of free programs that I earn income
from through HIT:
Better Universe (free membership)
BetterTextAds (promotes clickbank products)
MyFreeGiveaway.com
Paypal.com

When someone joins my Home Income Team
they are encouraged to join some of the programs
and they do so through my links.

So I am building my downlines in multiple programs
simultaneously, including the traffic exchanges.

I can experience the building effect of this and
it will grow exponentially. The more people who
join my downlines in traffic exchanges, the more
credits I will have to promote my Home Income
Team.

So my team grows, my list grows, my downline grows
and my income expands.

I can then use the added income to pay for marketing
in ezines or Adwords for example and grow my Home
Income Team even further. Alternatively, I can join
more of the paid programs sponsored by HIT and
increase my income even further as people in my
downline join these programs.

I used to look with envy at those websites that
showed the multiple daily emails with "someone has
joined your downline in..", "you have received
payment for." Now it is happening to me.

When someone joins HIT below me they will join
multiple programs and I get the benefit.

My job then is to coach them and help them to
do likewise...and I enjoy doing this!

And so it all grows and I have a real, sustainable,
online business thanks to the generosity of Michael
Cobb, the innovative creator of the Home Income
Team.

I have noticed that the strong HIT community
spirit flows from his personal generosity. For
example, the One Time Offer (OTO) made to new
members I recruit generates an income
of $33.50, but this goes to me, not Michael.

The BetterTextAds are included on some of the
lead capture pages and on my own HIT website that
my downline sees. These adds generate Clickbank
income, but I get the income not Michael.

When people join Paypal, Better Universe or any of
the paid programs from my site, I get the resultant
income.

Michael also does promotions to the whole HIT
membership where he offers substantial bonuses
if somone joins the promoted paid program. If any
of my downline join during these promotions, I get
the income, not Michael (if I am a paid member of
the relevant program.

It goes even further, Michael has created a FREE
plug-in-profit site that I can use on my GDI domain
or any other domain that I choose...but that is
another story....

I feel much more confident about my internet
business now as I watch my downlines growing
daily...and as I recruit a new HIT member
every day with minimal effort.

I am going to try to catch up to my HIT sponsor who
already has over 700 downline members... I am
sure he does not have to surf the traffic
exchanges anymore because of the traffic credits
he must be accumlating from his downlines.

Visit now to set up your income for life:
http://www.home-income-team.com/info/ronpass/businessahit.html

Net Marketing Exposed: Get the TRUTH Behind the Hype

Tim Whiston's NetMarketingExposed
e-book gives you an incisive look
inside the Net Marketing Industry.

It is difficult to read this free book
without re-evaluating what you are
doing.

If you don't want to reflect on your
current network marketing activity,
don't read this e-book.

I read it and I immediately changed
my view on a program that I had
been promoting.

Tim makes the point that more
than 50% of the total income in some well known
network marketing programs goes to the top 1% of earners.

He then exposes the hidden agenda behind the key
marketing phrases that appear in most net marketing
advertising:

• anyone can do this
• something for nothing
• your own business
• all the tools and training you need
• no face tot face selling: it's a turnkey system!
• guaranteed earnings
• it only takes (insert number here) other people to make this work
• the downline chart that shows just how wealthy you can become
• it's just a numbers game
• 20% of the world's millionaires are network marketers

After exposing these "myths", he then goes on to
discuss "sweatshop marketing" where you do all
the work for nothing while the owners grow their
brand, their mailing list and their incomes.

All is not lost, Tim does propose a SOLUTION.

This is a hard-hitting report and you will find yourself
reacting to it. If you read it, you could save yourself
a lot of money!

Get your copy by clicking here.

Technorati Tags: network marketing, MLM marketing, success, network marketing exposed, internet marketing, affiliate marketing