Squidoo lens: Who are YOU?

When someone visits your Squidoo lens, blog
or website, they are unconsciously asking themselves
a number of questions about you:

• who are you?
• what have you got to offer?
• where is the evidence of your capacity to provide advice?
• what value can you add to what I am doing?

Elsewhere I have written about the value of building
your Internet profile:
6 Great Reasons To Build Your Internet Profile

More recently I discussed why you should create
an authority site:
7 Top Reasons Why You Should Build an Authority Site

Squidoo provides you with the opportunity to make
a statement about who you are. This comes in the form
of the specialized Squidoo lens, SquidWho:
http://www.squidoo.com/squidwho/hq

You can use this Squidoo lens for a number of purposes
including creating a profile of your favorite person or band.

However, Squidoo encourages you to create a
SquidWho lens about yourself.

My SquidWho lens can be found here:
http://www.squidoo.com/ron-passfield

Seth Godin suggests in his e-Book,
The Joy of Squidoo, that my autobiographical
lens is a good exemplar.

What you can see from my SquidWho lens is that I
readily share who I am, what my passions and interests
are, why I have created particular Squidoo lenses and
what my background is.

For example, it can be seen that my online learning
and mobile learning lenses are based on 5 years
experience facilitating the implementation of
online learning nationally within the vocation and
education sector in Australia.

SquidWho lenses are great fun to develop - Squidoo
automatically creates some of the content for
different modules by searching the Internet for info
about you - blog posts, articles, forum comments, etc.

You very quickly learn what your Internet footprint
is - that is, how much other people are exposed to you
and what you do online.

So when are you going to create your SquidWho
lens and build your Internet profile?

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:

Squidoo Marketing Strategies

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Combine classified ad syndication with Google Insights for Search

In a previous post I gave an update on the
Google Insights for Search Tool.

This tool enables you to conduct fine-grained
market research for any keyword.

The beauty of Google Insights for Search is the
capacity to identify trends by country or by
region/city within a country.

It also provides data re "top searches" and "rising
searches" down to the city level.

Thus it is a great tool for local internet marketing.

Google Insights for Search does not provide absolute
numbers in terms of search results, but provides
a weighted number as an indication of the strength
of the trend. Trend data from this tool can be
supplemented with the search volume details provided
by the Google Adwords Keyword Tool.

However, the real power of Google Insight for Search
is its ability to enable local internet marketing
via free classified ad sites.

Jinger Jarret has a great free member site with
a free report, audios and 48 hour marketing plan
to help you use free classified ads effectively.

You can check out her free marketing resources here:
Killer Marketing Arsenal

Jinger goes further and provides a
premium membership ($10/month) with
these great benefits:

1. 52 Week Internet Marketing Ecourse

You will start with the simplest techniques, like free
classifieds, and work your way into the more complicated
techniques like search engine optimization.

2. Classified Ads Syndication

Submit unlimited classified ads to the classified ads sites.
Jinger submits your ads to over 200 classified ad sites
including Google Base, Yahoo, MSN, Facebook, MySpace,
Walmart, Local.com and others. This will save you a
huge amount of time in marketing your business, and while
you will be allowed to submit unlimited ads, comparable
systems will cost you $35 - $75 a month and you may
only submit a total of 60 - 125 ads depending on the site
you use.

3. Classified Ad Ecourse

This is a complete step by step course Jinger has written
to help you learn how to market using classifieds, as
well as write classified ads. Includes access to
Terry Dean's Killer Ad Bootcamp, the best course available
for teaching you how to write ads.

If you are serious about using local online marketing,
the Google Insights for Search (GIST), in combination
with Jinger's classfied ads syndication service, will give
you great advertising power.

It will save you heaps of time and money to have your
free classified ads syndicated across 200 advertising sites.

I have taken out the premium membership and found
Jinger's classified ad site easy to work with. I am currently
using it to promote my Squidoo lenses, my e-books and
affiliate products. Jinger's classified ad report shows you
how to make the most of this facility.

For example, I used the GIST tool to isolate a trend for a
particular keyword and then used Jinger's classified ad site
to target my ad to particular cities in Nevada and Florida
that showed up on GIST as having high search volumes
for that keyword.

To find out more about Jinger's classified ad
syndication service, visit:
Killer Marketing Arsenal

**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:

Squidoo Marketing Strategies

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How to Squidoo: Top 7 Strategies for Lens Creation

Since the Squidoo platform can be used for any purpose,
the purpose of the Squidoo lens should drive basic design,
choice of modules and images, sequencing of modules
and degree of linkage with other lenses and websites.

This emphasis on purpose is highlighted in my
identification of the top 7 strategies for Squidoo lens
creation.

The key strategies are:

1. Decide the purpose of the Squidoo lens
2. Develop the Squidoo lens concept
3. Create a lens design to meet the purpose and concept
4. Undertake keyword research where appropriate
5. Develop content
6. Source images
7. Revisit, refine, link and promote

For a full explanation of these steps, view my article
on Ezinearticles.com:
7 Key Strategies of Effective Squidoo Lens Creation

The catalyst for this article was an invitation from
Glen, N376, to Giant Squids to share their top
7 habits of lens creation.

To view the top habits of other Giant Squids and
prominent Squidoo lensmasters, visit:
The 7 Habits of Highly Effective Lensmasters


**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:

Squidoo Marketing Strategies

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7 top reasons why you should build an authority site

Following my blog post, Why Create An Authority Site?,
I decided to produce an article identifying the 7 top
reasons.

The reasons I advanced are:

1. You will be loved by Google
2. You establish your reputation as an expert
3. You become the subject of "buzz"
4. You are trusted
5. You are sought after
6. You will receive many mutually beneficial offers
7. You will have created a solid foundation for the
launch of your own products

In the article I discuss each of these in turn and
explain how they can be beneficial for you. You
can begin your authority site at anytime.

I recommend that you consider
building your authority site on Squidoo.

Click the link below to view the full article at
Ezinearticles.com:
Why Build an Authority Site?: 7 Top Reasons


**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:

Squidoo Marketing Strategies

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New habits can be personally transforming

I used to often find that I would spend two hours
each morning just processing my email.

I would handle enquiries, delete unwanted email
and explore new products, programs and marketing
ideas.

The latter activity would eat up my time as I followed
one link to another...to another...etc.

At the end of two hours, I would be frustrated that
I had not achieved anything and wasted a lot of
potentially productive and creative time and energy
(I'm a morning person).

However, I have since developed the habit of
using my best creative time for writing.

I think about what I want to achieve each day in
terms of output and start with the activity required
to achieve the outcome.

I then fit email processing around the available time
rather than the other way around.

This new habit is bringing me closer to achieving my
current goals.

Gradually, I'm building a routine that is productive
and rewarding (a difficult task given that I'm not
a routine person).

The problem with developing new habits is that
you have to unlearn old habits (which by definition
are "ingrained behaviors").

It's one think to change our beliefs and assumptions
about our daily routine, it's another to get our
behavior to line up with these new insights.

The payoff - new habits that can be personally
transforming and bring you closer to your goals.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

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Just do it!...take some targeted action

Ken McArthur recently provided a webcast where he
interviewed the dynamic Mary Wilhite and her associates,
Robert Plank & Jason Fladlien.

The webcast was titled:
Learn how a former Chicago Bears
Cheerleader partnered with two young nerds
who did $160,000 in the last 3 months.

The webcast is a tribute to Mary's energy and enthusiasm
and her colleague's technical abilities.

At the end of the interview Mary commented,
"Every day I took some action towards my goal...
It is necessary to take action...not just read and think.
If you take massive [targeted] action it will take you to
another level." [link and emphasis added]

Ken followed this up with his own comments to the effect
that you should not try to take action on multiple projects
at once. He suggested it's better to have one completed
project bringing in cash than many projects only 90% complete.

He argued that the completed project would then provide the
cash flow for further marketing and product development. The
completed project will also build your confidence.

His advice was to focus on one project at a time.
He strongly supported the idea of a modular approach
to product development

This would then involve serial development of more
complex products. The sequence could be:
. write articles
. build Squidoo lenses
. produce a free e-book/e-mail course from the articles
. build your list via the articles, e-book and squidoo lenses
. produce a paid product, e.g. a comprehensive e-book
. develop some podcasts and/or videos, and then
. build a membership site.

Each action builds towards the next level of achievement.

As you achieve your target, you move onto another level.

Just do it!...take focused action towards targeted
achievements!

Visit the following site for a recorded version of the podcast
and the inspiration to take the necessary next step:
http://theimpactfactor.com/blog/?page_id=234

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

********************************************

Make life easier with daily blogging

After writing about the importance of blogging
and the 7 reasons to blog, I decided to get my act
together and try to write a blog post every day.

This task appeared daunting at the start, but has
proved a great time saver.

Once I realised how many resources I had to provide
material for posts, sourcing information was not a
problem.

Since this AMC blog literally feeds a number of my
lenses (via RSS), all I have to do is publish the lenses
because the blog post has created a change or update
without further intervention on my part.

I now have a growing directory of information
on the blog that I can access at any time for my
own use.

I also have a list of blog topics lined up (10 at
the moment), so production for the next week
or so will not be a problem.

Since I started thinking of blogging everyday,
I began to pay more attention to what I read,
observed, viewed and heard. Because my senses
are now attuned to looking for "bloggable/postable"
material, I now have a mindset that serves my
posting target (the value of focused achievement).

I now take notes of information I access and use
these notes as catalysts for blog posts.

Best of all my posts are now generating an endless
source of article ideas for me - a major spin-off.

The real hurdle I had to overcome was my
perfectionist streak that had me trying to write a
landmark article with every post. Once I learned to
cut the cloth (the size and complexity of the post)
to match the time available on a given day, I was
able to see my goal as achievable and make great
strides towards daily posting.

So in taking the time and focusing on achieving
this goal of daily posting, I have actually saved
myself time and improved my overall productivity.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:
Squidoo Marketing Strategies

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