Image Marketing (1): How To Use Flickr Effectivley

There are two key tactics you can use with Flickr to increase
the exposure of your website, blog or Squidoo lens.

1. Add the URL of the target website to
your image description on Flickr

The desired URL should be placed at the start of your description
and a related URL can be added at the end.  Just make sure that
there is some obvious connection between the URL and the
image description.

Here's an example from my Flickr account:
http://www.flickr.com/photos/ronpass/4315655082/

 2. Add your photos/images to relevant Flickr groups

This action should be taken after you have completed
the photo/image description as above.  Do a search for
groups that are relevant to the subjects of your
photos/images (e.g. location, sport, hobby, niche
area).

For example, I joined a number of groups related to
Queensland and the Sunshine Coast.  You can also
start your own group and submit to it regularly.

Flickr makes it so easy to add a photo to a group that
you have joined - you can do this immediately after
completing the description or go back and do it later.
It is a good thing to get into the habit of doing this
with each upload.  What you have to watch is that
each group has its own individual posting limits
(e.g. two or three photos per day).  So you could
get into the habit of uploading 2 or 3 photos per
day to Flickr and add them to your relevant groups.

We can all learn a lesson from Ed Dale. Within his
30 Day Challenge Plus Masterclass he taught participants
two simple rules for taking quality digital shots (among a
heap of other tactics and strategies).  He then set up his
own Flickr Group for participants to display their photos
taken using his principles of good photography:
30 Day Challenge Plus Photoholics

This is a clever marketing strategy.

Related Links:

Create Animated Music Videos From Your Holiday Photos
Promote Your Squidoo Lens on RedGage

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

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Bread Making Tips | Dough Temperature | Mixing The Dough | Bread Healthy

Bread Making Tips | Dough Temperatures | Mixing The Dough

Dough Temperatures

In a bakery, maintaining the correct temperatures for preferments—generally cool—and proof boxes for dough rising are critical for consistency of flavor and an efficient daily baking routine. The ideal dough temperature is around 75 degrees, and to keep it at this temperature requires an ambient temperature of the same. However, our own house is generally cooler in the winter and warmer in the summer. In the winter I rest the dough on top of the refrigerator where there is more heat. And I always cover with a large trash bag to prevent air from blowing on the dough and drying out the surface. Unless the house or kitchen is extremely cold or drafty, I wouldn’t worry about temperature too much. Colder dough requires more patience.

via breadhealthy.com

George Eckrich, co-founder of Dr. Kracker, shares his bread making tips. George emphasizes dough temperature and mixing dough bread. He is a strong advocate of healthy eating for a healthy mind.

Posted via web from Ronpass posterous

 

NOTE: This is an example of the use of Posterous to promote a small business.  The post is derived via the screen capture bookmarklet provided by Posterous.

Related post:
How to Use Posterous for Leverage

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************      

World Acupuncture Membership for Acupuncture Practitioners

Membership HERE has its advantages

A subscription WorldAcupuncture Members Only Program gets you instant access to:

• Every item in the World Acupuncture Catalogue

• Every issue of Alan’s WorldAcupuncturBlog

• Tips and Marketing articles on Growing your Business from altMD

• Downloadable videos, DVDs, Seminar Discounts, and helpful hints by Alan Jansson

• Downloadable practice development guides

• Acupuncture Discussion Group membership

• Clinical skills and practice development tutorials.

• Red Hot Special: FREE Marketing Guidance from altMD

• Valuable Online Business Tutorials

• And much more!

Subscribe today and get all this and more.

Join now using our secure online order form.

via worldacupuncture.com

A site dedicated to upskilling acupuncture practitioners - videos, articles, workshops and practice guides from leading practitioners in Japanese Acupuncture. Educators include Alan Jansson, internationally recognized for successfully treating elite athletes using Japanese Acupuncture.

Posted via web from Ronpass posterous

NOTE: This is an example of the use of Posterous to promote a small business.  The post is derived via the screen capture bookmarklet provided by Posterous.

Related post:
How to Use Posterous for Leverage

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************    

Psychometric Assessment - Track Record - Merit Solutions

Psychometric Assessment - Merit Solutions Australia

Psychometric Assessment

Merit Solutions has applied the PAPI assessment tool to a number of senior selection processes in both State and Local Government agencies.  These assessments have assisted to refine selection strategies and added significantly to the panels’ insight into applicants, particularly when fields are competitive and identifying the best fit for a new culture is a critical requirement.  In administering the PAPI assessments we provide personalised feedback to both applicants and selection panels and have then been able to suggest development options for the successful candidates, based on the outcomes of this more intensive assessment.

via meritsolutions.com.au

Posted via web from Ronpass posterous

Merit Solutions Australia offers psychometric assessment on a worldwide basis for use in selection and recruitment exercises or for personal development programs.  Feedback to applicants/staff and selection/assessment center panels can be face-to-face or via phone or Skype (for overseas).

NOTE: This is an example of the use of Posterous to promote a small business.  The post is derived via the screen capture bookmarklet provided by Posterous.


Related post:

How to Use Posterous for Leverage

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************  

Squidoo: Squidoo Lens Design - Merit Solutions Brisbane

Here I am following the framework I developed for Squidoo lens design:
7 Top Strategies for Lens Creation.

1. Purpose of the Squidoo Lens

I developed this lens to promote Merit Solutions Brisbane,
a networked organization of human resource consultants
based in Queensland, Australia.  The global economic crisis
had impacted heavily on the organization's income because
of a major reduction in consultancy contracts in its
traditional market, Queensland Government Departments.

2. Concept of the Squidoo Lens

I wanted to show Merit Solutions Brisbane as a highly
professional human resource consultancy organization.
Associated with this was the need to highlight the
strategic response of Merit Solutions Brisbane to the changes
in their market.  This involved reflecting the diversification
of both markets (to move from local to global and include the
private sector) and products (widening the product range
and increasing flexibility of delivery).

3. Lens Design to Meet Concept and Purpose

Here I set about highlighting the professional qualifications
and experience base of each of the 20 consultants in the
Merit Solutions network.   Additionally, I highlighted each of
the human resource services offered by Merit Solutions
Brisbane and emphasized flexible delivery of relevant
services, e.g. via Skype coaching, webinars and podcasts.

4. Keyword Research

I undertook keyword research for my tags by using the
Google Adwords Keyword Tool. This tool provided plenty
of keywords that I could use. Of particular note are the
long tail keywords I used throughout the lens
in module titles, sub-headings and module text.

5. Develop Content

The content flowed from my purpose and lens concept.
So integral to the lens design was the Photo Gallery module
presented as a Slide Show with timed display.  This enablesd
me to highlight the two groups of consultants - Principal HR
consultants and Senior HR consultants - and their qualifications.

I used the Orange Box (Black Box Module) to act as a highlighter
for each of the core human resources services offered by
Merit Solutions Brisbane.  This color was chosen because it
reflected well the original colors of the Merit Solutions website.

I also used HTML and CSS script to change the color of the
text modules to reflect the colors of the organization's website.
I had extracted the color codes from the HTML source code
for the website (visible by clicking the "View" menu item and
then "Page Source").

6. Source Images

I sourced the consultants' photos and Logo from the
website.  I will have to add images to the text
modules and this may take the form of pictures of Brisbane
and/or of the individual consultants.

7. Revisit, Refine, Link and Promote

The Merit Solutions Brisbane Squidoo lens is one element
in a total social media marketing plan for the organization.
This will incorporate LinkedIn profiles for each consultant,
blogs, videos, podcasts, Facebook and Twitter.  The Squidoo
lens will be refined and updated to reflect these elements as they
are developed.  The lens will also form the centerpiece of
a planned lens ring designed to highlight the core human
resource services provided by the organization.  These lenses
will then be linked via the Featured Lens Module.

Key Lessons:  Squidoo lenses are a powerful way to brand
and promote local businesses. You can integrate a lens for a local
small business into an integrated social media marketing plan.
This requires a concept plan that is broader than the single lens.
However, the lens can be progressively refined to reflect
implementation of the social media plan.

Related Posts:

Top 7 Steps for Squidoo Lens Design
Long Tail Keywords and Deep Indexing of Squidoo Lenses
Squidoo Lens Design - Tropical Rainforest
Create a Squidoo Lens Ring

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************

Webinar on Squidoo for Mari Smith's "Social Media Certification Course"

I was recently asked by Mari Smith, Facebook and social media
expert, to present a webinar on Squidoo for her
Social Media Certification Course.

My webinar covered the philosophy of Squidoo, the steps for
effective lens design, how to promote a small business, integrating
Squidoo with other social media and how to build your personal
brand on Squidoo through congruity and transparency.

Here is the link to the mp3 I created after my webinar presentation:

http://bit.ly/AZn2Q

I also developed a Microsoft Word Document that covered questions
and answers during the webinar and provided a list of resources:
http://bit.ly/24vK9B

If you are interested in social media marketing, you might like to join
Mari's new association/ social network:
International Social Media Association

 *********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************