Image Marketing (1): How To Use Flickr Effectivley

There are two key tactics you can use with Flickr to increase
the exposure of your website, blog or Squidoo lens.

1. Add the URL of the target website to
your image description on Flickr

The desired URL should be placed at the start of your description
and a related URL can be added at the end.  Just make sure that
there is some obvious connection between the URL and the
image description.

Here's an example from my Flickr account:
http://www.flickr.com/photos/ronpass/4315655082/

 2. Add your photos/images to relevant Flickr groups

This action should be taken after you have completed
the photo/image description as above.  Do a search for
groups that are relevant to the subjects of your
photos/images (e.g. location, sport, hobby, niche
area).

For example, I joined a number of groups related to
Queensland and the Sunshine Coast.  You can also
start your own group and submit to it regularly.

Flickr makes it so easy to add a photo to a group that
you have joined - you can do this immediately after
completing the description or go back and do it later.
It is a good thing to get into the habit of doing this
with each upload.  What you have to watch is that
each group has its own individual posting limits
(e.g. two or three photos per day).  So you could
get into the habit of uploading 2 or 3 photos per
day to Flickr and add them to your relevant groups.

We can all learn a lesson from Ed Dale. Within his
30 Day Challenge Plus Masterclass he taught participants
two simple rules for taking quality digital shots (among a
heap of other tactics and strategies).  He then set up his
own Flickr Group for participants to display their photos
taken using his principles of good photography:
30 Day Challenge Plus Photoholics

This is a clever marketing strategy.

Related Links:

Create Animated Music Videos From Your Holiday Photos
Promote Your Squidoo Lens on RedGage

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

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Squidoo lenses: local business promotion

One of the applications I have been exploring is the use of
Squidoo for local business promotion.

I have not offered this on a paid basis yet but have built
a few Squidoo lenses to illustrate the power of Squidoo
for local business promotion.

Here's one example:
http://www.squidoo.com/TheCupcakeCompany

This Squidoo lens is ranked 907 overall and 60
in the food category.

It was created on 21 June 2008 and has had
1,665 visitors since then.

In the last 30 days, 228 of the 347 visitors have come
from Google. In this time, there have been 56 clickouts
to The Cupcake Company's blog and 85 clickouts to the
Company's cupcake photos on Flickr.

The Squidoo lens appears on the first page of Google for
at least four keywords that I tested.

I think the application of Squidoo to the promotion of
local businesses is very under-developed. This is
certainly an area that has a lot of potential.

**********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo authority
site:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:

Squidoo Marketing Strategies

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