Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts

Saturday, March 26, 2011

Traffic Dashboard Review: structured guide to traffic generation



Marlon Sanders has just released his Traffic Dashboard
which gives you 16 ways to generate traffic to your
website, blog or Squidoo lens.

The rows in the Dashboard represent 6 broad traffic
sources:
  • article marketing
  • search engine optimization
  • social media marketing
  • banner ad marketing
  • email marketing (incl. solo ads)
  • affiliate marketing (for your own product)
I purchased the system after very strong support
for the product in the Warrior's Forum.

The whole system is designed as a point-and-click
access point with each icon representing a source
of traffic or another step in an already introduced
traffic source.

For example, the first row of the dashboard discusses
article marketing. Each of the icons in this row
provide a stage in the process in the form of
detailed step-by-step instructions. Icons cover
keyword research, writing the article, the resource
box, landing page, submission and editing and
outsourcing. Each stage is illustrated with
screen shots and examples.

The social media row of Traffic Dashboard is
different in terms of the level of detail provided.
This row, for example, covers Facebook Ads,
YouTube, Video Sites, Squidoo Lenses,
The Epiphany and Images. ["The Epiphany"
is Marlon's personal insight into how to really
generate traffic.]

Thus the level of detail for social networking
in the social media row is a long way from the depth
and comprehensiveness of my SquidooRoo Program.

However, Marlon does provide an easy entry point
for someone who is not used to using some of these
aspects.

There is something in Traffic Dashboard for both the
newbie and the advanced.  I know I certainly learned
some things on my first run through.

Strengths of Traffic Dashboard
  • range of areas covered
  • step-by-step process
  • very well illustrated
  • motivational (encourages you to "have a go")
  • builds confidence as you master each step
  • strong support for newbies
  • introduces some new approaches to generating traffic
  • "The Epiphany" - worth the cost of the product.
 Weaknesses of Traffic Dashboard
  • product tries to cover both newbies and advanced
  • some areas (such as social media) are not comprehensive
  • the depth across topics varies considerably
  • the Squidoo instructions are inadequate
I mention the last point specifically in the light of the
Google Algorith Change and Squidoo's response.
Squidoo is now putting a lot more emphasis on
original content and lenses that lack original content
(that were tolerated before) will now be locked.
Traffic Dashboard does not make this point
clear.

Despite some of it's limitations, Traffic Dashboard has
some real merits.  If you are a relative newbie, or at the
intermediate level of Internet marketing, it has a lot
to offer through its systematic approach and
step-by-step instructions.  More advanced Internet
marketers may find that they are already doing
60% of what is covered (and more besides).
However, there is very real value in "The
Epithany" which shows you how to leverage your
content creation.

Check out this product - it may be just what you
need to introduce some system and discipline to
your marketing efforts:
Traffic Dashboard

*****************************************
Ron Passfield, PhD, is the creator of SquidooRoo.com,
a 24 weeks (6 months) training program in
social media marketing which covers content creation,
promotion and social networking including Facebook,
Twitter, Squidoo, Flickr, LinkedIn, YouTube, and
RedGage.

Tuesday, March 22, 2011

3 Things That Can Block Your Motivation


In this audio I discuss three things that
can get in the road of your motivation at
work or with your online activity or, more
specifically, with your social media marketing.

These barriers to motivation are:
  1. your mindset
  2. your comfort zone
  3. your past experiences
The audio discusses how these things dampen
your motivation.

In the my Social Media Training Program, I
address these issues and encourage you to
change your mindset, go beyond the limitations
of your comfort zone and to break free
of the constraints of past experiences.

The SquidooRoo program is as much about
your inner journey as it is about the mechanics
of social media marketing.

In this training program in social media marketing,
I explore multiple ways to improve motivation
and increase your productivity.

Why not join us on this learning journey
and find your true motivation and capacity?

Related Resource:

http://www.squidoo.com/WonderfulWizardofOz

Sunday, February 20, 2011

Social Media Training: Lesson 24


I've just completed the 24th PDF Lesson in my 6 month
training program on social media marketing.

This Graduation Lesson titled, "Where to from Here?",
is designed to help participants explore how they can
best use the ideas in the SquidooRoo Program which
covered content creation, social networking and promotion,
including press releases and social bookmarking.

In the final Lesson, we explored how to create a Fixed
Term Membership Program and offered a process for
evaluating your own Internet marketing activity.

The final Graduation Bonus is an MP3 I developed in which
I share what I have learned in creating the SquidooRoo
Program as a Fixed Term Membership. While Lesson 24
covers the mechanics of creating such a Program, the audio
focuses on the inner journey and ways to overcome
obstacles.

It has been a long haul researching and writing weekly PDFs
over 6 months and locating or creating bonuses to go with each
week's Lesson.  However it was a rewarding experience and
members of my Fixed Term Membership Program have
commented that the Program is excellent.

Here's a testimonial from Allan James, the Start Business Mentor:
For someone like myself, with over 5 years experience online
and a fair degree of success, it's rare for me to find a
membership site and tutorials that adds to my knowledge,
stimulates my thinking, and provides practical ways and means
that I can put into action immediately to grow my business. 
Your excellent SquidooRoo course does all of that!

If you want to  master social media marketing for your own
business or to devleop your skills as a social media manager,
this Program is for you.

Click the link below to find out how you can grow in confidence,
competence and income with the SquidooRoo Program:
http://www.squidooroo.com

Ron Passfield,PhD, is a Giant Squid100, social media
consultant and dedicated educator with 30 years experience.

Tuesday, February 08, 2011

How To Research Facebook To Find Profitable Topics - Entrepreneurs-Journey.com by Yaro Starak

Press the PLAY button on the video below to begin watching.

Text Transcript of Video

In the video you see one way to gather live feedback from real people about potential topics and also gauge how popular topics could be. The video above helps with Milestone One (Topic Selection) from the The Roadmap to Become A Blogger:
http://www.becomeablogger.com/roadmap/

Visit the SquidooRoo Program for focused training in social media marketing:
Social Media Marketing

Sunday, January 09, 2011

Social Media Strategy: What will you give up in 2011?


Social media strategy implies a direction, a path or purpose.

Fundamentally, it implies a choice - choosing one focus other
another.  So, social media strategy implies exclusion as well as
inclusion.

The challenge is to make the choice - decide what you will focus
on and what you will give up (or exclude).

If you try to cover all social media for example, you are not
being strategic.  You will not achieve your goals because your
focus and energy will be too dispersed.

Two top marketers have gone public recently to explain what
their marketing strategy is for 2011.

Seth Godin has stated that (after 12 New York bestsellers)
he is giving up writing books for traditional publishing
to focus on publishing "in whatever form" works for his readers.
The Wall Street Journal suggests that this will take the form of
"electronic books, via print-on-demand or in such
formats as audiobooks, apps, small digital files
called PDFs and podcasts".  Seth indicated that the majority
of his blog readers have never bought one of his books
in a bookstore.

Dr. Mani - Infopreneur, heart surgeon and creator of The
Children's Heart Foundation - has decided to give up
traditional email marketing as a primary marketing approach
and focus more on social media marketing. He expressed
considerable disappointment at the low opening rate of
his emails in 2010.

These two top Internet marketers have changed their
social media strategy to reflect changes in audience response
experienced in 2010 and earlier.

So the question remains about your social media strategy:
What are you going to focus on in 2011 and what will
you give up to make this happen?

If you want some guidance in that choice, why not join
us in the SquidooRoo social media training program where
we take you through the choices re content creation,
social networking and promotion - all elements of
social media strategy.

***********************************************
Ron Passfield, PhD, is a Giant Squid100 and
social media consultant.

His 6 month social media training program
is available at:
http://www.squidooroo.com

Sign up now for a FREE ecourse
in social media marketing:
Social Media Marketing Tips

Saturday, January 08, 2011

Social Media Marketing: How Squidoo Builds Community



This video is produced with Article Video Robot that
enables you to convert any text (e.g article or blog post)
to video with background, music and voice over (your own
or prerecorded voices).

It is quick and easy once you understand the formats
and you can create multiple videos.

The beauty of this video marketing tool is that you can post
the video to blogs, Twitter and Facebook from the
Article Video Robot site.

You can also distribute your video to 17 video sites
including YouTube, Daily Motion and MySpace.

Check out this powerful article video tool:
Article Video Robot

USE COUPON CODE - ronpass50 - to get a 50% discount

***********************************************
Ron Passfield is a Giant Squid100 and
social media consultant.

His 6 month social media training program
is available at:
http://www.squidooroo.com

Sign up now for a FREE ecourse
in social media marketing:
Social Media Marketing Tips

Thursday, January 06, 2011

Social Media Marketing: Growing with Squidoo


I joined Squidoo in 2007 and I have been reflecting on what this
social network has meant to me.

What I value is the encouragement to pursue your own interest
and passions and to share them through the creation of Squidoo
lenses (of which I now have 100+).

Squidoo itself is highly innovative and very supportive of innovation,
so I found that I could give expression to my creativity.  This has
been a particularly rewarding aspect of Squidoo.

The Squidoo community is exceptionally supportive and willing
to help at every turn - whether you are a newbie or an experienced
Lensmaster trying to become a Giant Squid (50 excellent lenses).

Squidoo has helped me grow in confidence in my online endeavors
and to create my own online products.  The work of  other very
talented Lensmasters and writers is a constant source of inspiration
and stimulation.

I value the friendships I have made on Squidoo and the
shared experience of working within this nurturing environment.

I think we all need a home within the social media environs
and I consider Squidoo home.  From there I can actively
engage with other social networks - such as Facebook,
Twitter, Hub Pages, LinkedIn and Redgage - and feel
comfortable that I have a contribution to make.

So in a very real sense, I feel as though I have been growing
up online through Squidoo and its evolution.

Why not join the hundreds of thousands of people who have
now built over 1,800,000 Squidoo lenses (websites)?:

CLICK HERE to add Squidoo to your social media marketing

***********************************************
Ron Passfield is a Giant Squid100 and
social media consultant.

His 6 month social media training program 
is available at:

http://www.squidooroo.com



Sign up now for a FREE ecourse
in social media marketing:
Social Media Marketing Tips

 

Monday, January 03, 2011

Social Media Marketing : The Third Tribe



There appears to be two opposing "tribes" that inhabit
social media.

The first tribe, the goldiggers, consider social media
a goldmine to be mined mercilessly without any consideration
of the impact on the community environment within the
various social networks. For this group, it is okay to
auto-generate thousands of artificial user identities and
spam blogs with auto-generated posts. It is okay to deceive
people with misleading headlines or trap them into
auto-subscription to heavy monthly payments. It is the
tribe of false promises that is full of hype and deception.
The Golddiggers war cry is "crush the competition".

The second tribe, the moralists, focus only on the
community dimension and consider any form of marketing on
social media to be sacrilege. This tribe adopts the moral
high ground and emphasizes community at the expense of
commerce. They overlook the fact that many people nowadays
(because of forced layoffs and the economic climate) earn
their living online. They consider it immoral to ask people
to pay for information or advice (that has often been
generated through years of trial and error and considerable
expense in time and money).

The Third Tribe subscribes to the view that social media marketing
is a means of building relationships, developing a customer base,
optimizing websites and blogs and creating personal wealth.
Beneath this assumption is a values set that reinforces
truth in marketing, collaboration, sharing, genuine and deep
relationships, personal rights, mutual learning and community
capacity building. Members of the Third tribe believe that
it is appropriate and necessary to offer people in social networks
valuable information and resources that meets their needs
and to do so at a reasonable (not inflated) price. At the same time,
they are willing to use their knowledge and skills to build up
the confidence and capability of other people (at no charge)
and readily work to support various charities or Tribal Leaders
who are actively working to make a difference in our world
and communities.

The Leaders of the Third Tribe are Darren Rowse, Brian Clark,
Chris Brogan and Sonia Simone, some of the world's top bloggers.
These leaders are dedicated to bringing together people who
share the Third Tribe values and aspirations and offer a
platform for this to occur. They charge a monthly fee but
over-deliver in terms of value with their sharing of their
knowledge of what works in Internet marketing and social
media marketing (and they have the track record).

I joined the Third Tribe at the time of its launch and have
valued the monthly interviews, the Q & A calls, the links to
resources and the active Forum. It is a real experience to
become immersed in the sharing of knowledge and skills of
people who are ethically building their wealth (both
financial and social equity) through social media marketing.

JOIN TODAY to get instant access to the wealth of resources
and information available:
Join The Third Tribe

Here's a sample of the resources (podcasts, transcrips and action
worksheets) that you can access immediately:

Product Launch Strategies: What Always Works and What's
Working in 2010
-Jeff Walker & Sonia Simone
How to Get Your Customers to Do Your Best Marketing for You
- John Jantsch & Chris Brogan
Email Marketing Strategies that Work - Sonia Simone
& Brian Clark
Action Email: Copywriting Tips for Insanely Effective
Email Marketing
- Dave Navarro & Sonia Simone
Internet Business Models: Part One — the Problogger model
Darren Rowse & Brian Clark
Internet Business Models: Part Two — the Chris Brogan model
Chris Brogan & Sonia Simone
Internet Business Models: Part Three — the Copyblogger model
Brian Clark & Sonia Simone
Internet Business Models: Part Four — the Zen Habits model
- Leo Babauta & Darren Rowse
The Quick Start Guide to Making Money Online
- Johnny Truant & Sonia Simone
Advanced Affiliate Marketing with Social Media and SEO
Glen Allsopp & Brian Clark
Traffic Jam: Brian Clark and Jon Morrow on Traffic-Building
Strategies
- Jon Morrow & Brian Clark
Behind the Scenes of an Online Product Launch -
Johnny Truant & Sonia Simone
Become a Better Writer - Chris Brogan
Capturing the Power of Video Marketing - Darren Rowse
and Dave Kaminski
How to Translate Ideas into Action - Chris Garrett
and Sonia Simone
Five Strategic Ways to Use SEO for Public Relations
Brian Clark and Lee Odden
The Critical Keys to Success with Google AdWords
- Brian Clark and Geordie Carswell
Advanced Link-Building Strategies for SEO
- Brian Clark and Greg Boser

********************************************************

Ron Passfield, PhD, is a Giant Squid100 and
social media consultant.

His 6 month social media training program
is available at:
http://www.squidooroo.com

Sign up now for a FREE e-course in
social media marketing:
Social Media Marketing Tips

Sunday, January 02, 2011

The Web 2.0 Mindset: collaborative marketing


Marketing on Web 2.0 sites through social networking requires
a change in mindset away from the traditional Web1.0 mindset.

Unfortunately many traditional Internet marketers have
been contaminated by the thought processes embedded in
Web 1.0 technology.

The change in mindset for Web 2.0 requires a shift to:
  • a collaborative mindset - away from the competitive mindset
  • natural organic growth - away from an obsession with SEO
  • long tail, tag approach - away from a small number of keywords
  • community consciousness - away from self-centredness
  • web ring orientation - away from individual, disconnected sites
  • open window mentality - away from a trap-door mentality.
Increasingly Web 2.0 involves collaborative marketing - you "like"
my Facebook Page and I reciprocate.  You comment on my
Squidoo Lens and I reciprocate. You rate my photos on
RedGage and I reciprocate.

The focus with Web 2.0 and social networking in particular is
very much about participating in, and contributing to, the community.

...and yet many top marketers today, steeped in the old ways of
doing business online, tell us that we have to "crush the competition".

It seems we are confronted and confounded by two conflicting
paradigms and the confusion is intensified by people using the
competitive mindset of Web 1.0 to promote Web 2.0 tools
and resources.

Explore how to develop a Web 2.0 mindset
and build your skills in social media marketing
with the SquidooRoo Training Program:
Social Media Training

Thursday, December 30, 2010

Don't You Hate Those False Emails: "You Got an Affiliate Sale"

I get affiliate sales from a number of sources but rarely, if ever,
from the people who send me emails with the heading,
"You Got an Affiliate Sale".

I find these false emails manipulative, demeaning and
humiliating.  I wonder how it impacts on people
who have never had a sale or had limited affiliate sales?
Does it destroy their hope completely?

It was bad enough when inexperienced marketers used this
ploy to get us to open their emails - but now the top marketers
(who should know better) are engaging in this practice of falsely
building up their reader's hopes.

I find the practice dishonest and unethical and refuse to read
these emails.  I will also be unsubscribing from multiple lists
as a result.

The whole thing has become farsical in the extreme - we now
have a major launch underway with the leading email
having the heading, "You got an affiliate sale" - so we will
be inundated with these false assertions.

Are things on the affiliate marketing front becoming so desperate
that we have to manipulate people's hopes and emotions so
blatently?

To me all that these false emails do is confirm that there is a lot
of hype, hot air and falsity within the affiliate marketing
communications.  It is getting harder and harder to determine
the "truth".

I would be delighted if affiliate marketers would come to
their senses and desist from this inane and dishonest practice.

******************************************************

Ron Passfield is a Giant Squid100 and
social media consultant.

His 6 month social media training program 
is available at:
http://www.squidooroo.com

Sign up now for a FREE ecourse
in social media marketing:
Social Media Marketing Tips

 

Thursday, December 16, 2010

Facebook Marketing in 2011


Listen!


Ron Passfield is a Giant Squid100 and social media consultant.  His 6 month social media training program is available at:
http://www.squidooroo.com

Sign up now for a FREE ecourse in social media marketing:
Social Media Marketing Tips

 

Tuesday, December 14, 2010

TweetChat: Create a Twitter conversation


One way to start a Twitter conversation about a particular topic or
niche, is to set up a TweetChat.

You can use this strategy to bring together your downline, membership
subscribers or members of your mailing list. Alternatively, you can
create a tweetchat for a wider audience, including those who are
not currently following you on Twitter.

 One of the easiest ways to create such a conversation is to use the
free TweetChat program.

Once you decide to hold a tweetchat, it's a simple matter of following
a couple of steps:

1. Create a conversation (or tweet room) by deciding the title of the
chat and placing a hashtag (#) in front of the chat title,
e.g. #socialmedia.

2. Announce the time and title of the tweetchat (to your subscribers
and/or more broadly on Twitter and other social media) - and provide
instructions where necessary.

3. At the designated time, log into TweetChat.com by using your
Twitter username and password and agreeing to allow access to
your Twitter account

4. Enter the chat title (room name), e.g. #socialmedia, and begin the
chat (employing Twitter's 140 character limit minus the room title).

5. People who want to join the conversation follow steps 3 & 4.

TweetChat effectively creates a discussion room, quaranteeing the
conversation.  Each tweet automatically gets the hastag added
and the room updates automatically. 

Various user controls allow you to block spammers (or people you
don't like) and to prevent the conversation refreshing as you scroll
(so you can keep track of who you want to respond to).

Tweets directed to you and your own tweets as part of the
conversation show up in your Twitter stream on conclusion of
the chat. 

I recently joined a tweetchat with Ann Sieg, Renegade Network
Marketer, which was announced to all participants and affiliates
of this program.

This particular chat was more of a getting-to-know-you chat
than a focused chat.  However, it was possible to create
connections and link to people you knew from other networks
such as Squidoo.

You can focus the conversation on a specific topic and develop
your profile as an expert in the area.

TweetChat is another way of creating connections and sharing
progress, resources and tactics.

*********************************************
Ron Passfield, PhD, is a Social Media Consultant, Top 100 Squidoo
Lensmaster and Giant Squid100.

He is the Creator of the SquidooRoo Training Progam, a 6 month
course in social media marketing:
Social Media Training Program

Sign up now for a FREE ecourse in social media marketing:
Social Media Marketing Tips





Social Media Marketing Tips

Sunday, October 03, 2010

Anik Singal Releases his Online Empire Blueprint

My very first online mentor, Anik Singal, has just released his free
158 page report, The Empire Formula:
http://www.bit.ly/9qXxjF

I first came across Anik when I joined his Affiliate Classroom
in 2005.  I became a life member in 2007 and subsequently
joined Anik's PPC Classroom and his Article Directory, AffSphere.

Anik has created a $10 Million per year online empire.  His report
details step-by-step how you could build your own Empire.

The Empire Formula is actually 4 formulae - deciding your niche
market, product creation, marketing & traffic and list building.

He devotes 21 pages just to the first formula - deciding your niche.
It is very comprehensive and challenges a lot of established views.

My suggestion is if you download the report, you skim the
report first.  Then if you are stuck for a niche, read the first formula
in depth. If you are happy with your niche but want to develop
products, check out formula 2 - a very good discussion helping
you to decide what to create.

If you want to improve your marketing of products in your
chosen niche, focus in on Formula 3 - marketing and traffic.
If you are not building your list effectively, formula 4 on
list building will give you heaps of ideas.

So anyone can make use of this report whether you want to build
an online empire or just improve your online income.

This is an exceptional report and you will not find this level of
detail in any other report that does not have a price tag.

You can download Empire Formula here:
http://www.bit.ly/9qXxjF


*********************************************
Ron Passfield, PhD, is a Social Media Consultant, Top 100 Squidoo
Lensmaster and  Giant Squid100.

He is the Creator of the SquidooRoo Training Progam, a 6 month
course in social media marketing:
SquidooRoo Training Program

He provides free resources for Squidoo marketing on his
Squidoo authority site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************

 

SquidooRoo is a 6 month training program in social media marketing.

Friday, October 01, 2010

Blogger vs WordPress - Which Blogging Platform?



Should you use Blogger.com or WordPress for your blog?
 
It's a matter of preference.  Some experienced marketers dismiss
Blogger.com because it is not as sophisticated or as flexible as
WordPress. But there are other considerations.
 
The fact of the matter is that a number of the world's top bloggers
started out on Blogger.com (including Darren Rowse), partly
because not much was available then.
 
I created this blog on Blogger.com in 2005.  It has been
in the top ten results for a number of keywords for years.
At one stage, it had a PR5 rating from Google but dropped
in rank, partly because I did not maintain my blog posting (I
got diverted creating 100 + Squidoo lenses).
 
Blogger.com has these advantages:
1. automatically indexed by Google (goes in their blog directory)
2. simple to use
3. has become more sophisticated recently with its own plugins
(you can add scripts, affiliate products, etc.) and the plugin
options are built-in - you don't have to go searching for them on the
web
4. has some attractive templates
5. less choice (more built-in) means that it's faster to build your blog
6. you can easily create tags/labels (but not categories).
 
The downside is that Google owns Blogger.com and you don't
normally have your Blogger.com blog on your own domain
(although you have the option to host it on your own domain -
which makes it a bit more complicated to set up.)
 
The parallel of course is that you can have a WordPress
blog hosted on WordPress.com or on your own domain.
 
I did not bother with WordPress initially because my
Blogger.com blog was doing okay and I did not have the
time or inclination to invest in learning about WordPress
themes and plugins.
 
This changed recently when I teamed up with Anne Corcino
of SeoPraxis.com and developed a joint venture. I then
engaged Anne on a paid basis to convert the site for my
offline business (HR consultancy) to a WordPress platform.
Anne is a Master WordPress designer.
 
In working with Anne on the design, I learned a lot about
WordPress and I am now hooked. We are working on a
couple of WordPress sites together and I have created
one to back the SquidooRoo Training Program. This WordPress
blog is built on the marketing-orientated, Socrates Theme:
 
This needs a bit of work at the moment (in terms of plugins)
but is basically self-generating as I use an auto-blogging facility 
developed by Brad Callen.

WordPress has the advantage of lots of plugins that can do
so many things automatically such as SEO and listing related articles,
etc.  You really are only limited by your imagination in how you use
the hundreds of plugins available. 
 
However, the range of themes (layouts) and plugins (action modules)
can be bewildering if you are new to WordPress or not technically
minded.  Even if you have some degree of technical skill, you
need time and patience to get across the numerous options available.
 
If I was starting out now:
 
1. I would engage someone like Anne from SEO Praxis to build my
SEO optimized, WordPress blog
 
or
 
2.  I would put a WordPress blog on my own domain
and use a simple theme that is designed for Internet
marketers such as the Socrates theme I used on
the social media marketing blog above.
 
If I was not technically minded I would start with Blogger.com
and master the art of writing blog posts and marketing first.
There is definitely a major time investment in setting up a
WordPress blog (even though the individual steps are relatively
easy).
 
As Darren Rowse points out, you can always start again with a
new blog (as he did three times). He now has 350,000 subscribers
to one of his blogs!
 
The blogging lesson (#6) of the SquidooRoo Training Program
takes this discussion further by exploring how to focus, write and
create your blog (on either platform) and how to make your
blog the foundation of your business.  There are also resources
with step-by-step instructions for setting up either a Blogger.com
blog or a WordPress blog.

 
*********************************************
Ron Passfield, PhD, is a Social Media Consultant, Top 100 Squidoo
Lensmaster and  Giant Squid100.

He is the Creator of the SquidooRoo Training Progam, a 6 month
course in social media marketing:
SquidooRoo Training Program

He provides free resources for Squidoo marketing on his
Squidoo authority site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************



Thursday, September 09, 2010

SquidooRoo Training Program - Social Media Marketing



SquidooRoo is a 6 month training program in social media marketing.

The SquidooRoo Program covers content creation, social networking
and promotion including social bookmarking.

Weekly lessons in PDF format are provided over 24 weeks and each
week's lesson includes bonuses designed to help you take action.

Lessons on content creation in SquidooRoo include aspects such as
article marketing, podcasts, video marketing and designing Squidoo
lenses (advanced strategies).

The social networking lessons include social networks such as
Facebook, Twitter, Redgage and Posterous.

SquidooRoo is in pre-launch phase at the moment and is available at
50% discount for the first 50 subscribers.  The price will double
when this target is reached.

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************

Saturday, June 05, 2010

Squidoo Marketing Strategies Lens Awarded a Purple Star




My Squidoo Marketing Strategies lens
was awarded a Purple Star during the week.






According to Squidoo, Purple Stars are awarded for qualities of
excellence:
"...standout lenses, both new and old...Masterpiece lenses. Lenses
making a name for themselves. Lenses trying new things."

The Purple Star is a reflection of Seth Godin's theme in his book,
Purple Cow - be remarkable by being prepared to be different,
to stand-out from the crowd.

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************




SquidooRoo is coming - 6 month social media marketing course.

Thursday, May 20, 2010

Joel Comm's Socrates WordPress Theme Makes Internet Marketing a Breeze



I have been blogging on this blog (Blogger.com)
for more than 5 years now.

Recently I started developing a WordPress blog for a social
media marketing site. I became very frustrated at times
trying to find the right themes that required minimum
effort on my part to customize the site to suit
my specific requirements.

Then there was the issue of finding the right plug-ins
to enable me to add monetization.

Joel Comm has now solved the problem for me with his
new Socrates WordPress theme (affiliate link):
http://socrates.squidooroo.com

Both my JV partner (a WordPress expert) and I have
just bought the Socrates Theme.

You can vary the headers, color & plug-ins
and it is designed to take Adsense and Clickbank
and other forms of advertising.

A really cool feature is the Social Media Slider
that makes it easy (and more likely) for readers
to promote your blog for you on the various social
media sites (that you nominate).

When you purchase Socrates you automatically get
the upgrades that are being designed for Socrates 2.

Joel Comm (Adsense expert and highly successful
Mobile Phone App creator) provides quality products
and software. The testimonials on the site
attest to this (as do those on the secret member's
blog where people rave about the support service).

The Socrates theme is purpose-built for Internet
marketers and was created by an elite marketer.

Check out the video now that explains how to
set-up an SEO optimized blog in minutes with
a point-and-click tchnology.

http://socrates.squidooroo.com

Here's some of the features:

- Custom Header Design System
- 160 + Niche Headers
- 1000’s of Design Combinations
- Built in Clickbank Monetization
- Built in Social Media Slider
- Wordpress Tutorials and Training
- Internet Marketing Training videos
- Integrated Affiliate Links for Theme earn 50%

With Socrates, not only can you control all the
links on the primary navigation bar, but there are
also three optional navigation bars -
at the top right, bottom left and bottom right.

There’s an optional “Ad Bar” which allows users
to insert a 728X90 Ad Unit above their content,
and lets them enter a Clickbank ID to rotate two
Clickbank products on the top right.

There is also a “custom html” section in the
upper right where more ad units, optin boxes,
or any html code can be added.

It's even better... in this same space there are
some social icons for Facebook, Twitter, and
your RSS Feed.

- Choose From 50+ Backgrounds or Upload Your Own

The Socrates Theme comes preloaded with
50+ backgrounds to suit your own personal style.

- Create Custom Headers On The Fly!

Over 160 Niche header designs which you can
instantly insert into your theme and brand with
your site title and description.

- Multiple Layout Design

You have the ability to choose left sidebar,
right sidebar, and split sidebar designs with
either 150px width or 300px width.

This is just the beginning of Socrates. There
are even more features coming in the next version.

Here's an example of how I have used the
Socrates WordPress Theme:

http://www.squidooroo.com/socialmediamarketing

Get it now at the special introductory price (half what
you would pay for similar, but not comparable, themes):

http://socrates.squidooroo.com


P.S. SquidooRoo - Social Media Marketing Training
- is coming soon at a special subscriber's price.

Wednesday, May 19, 2010

Ed Dale Reveals his Secrets for Creating Online Content

 

Ed Dale has done it again.  He has produced an online training
course that lets you in on his secrets for creating online content.

Ed is the creator of the free 30 Days Challenge which has
been completed by thousands of Internet marketers.

I have participated in the equivalent Master Class, 30 Days
Challenge Plus, and learned so much to help me with my
social media marketing.

Ed provides step-by-step instructions with time in between
each lesson for you to implement his teachings.

If you are experiencing blockages with content creation -
you just can't get started - now's the chance to learn from
a Master.

Learn and take action with Ed today with his Ed-ucation
Online:

Secrets to Creating Content Online

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************



SquidooRoo is coming - 6 month social media marketing course.

Sunday, May 16, 2010

Facebook Explodes Marketing Potential

There are three very important trends you need to be
aware of with respect to Facebook.

1. Facebook traffic exceeded that of Google in March 2010

"Social networking website Facebook has capped a year
of phenomenal growth by overtaking Google’s popularity
among US internet users, with industry data showing
it has scored more visits on its home page than the
search engine."

from ft.com

2. Facebook ads - cheaper and more targeted than
Google Adwords

Google recently unilateraly dumped 1500 Google
Adwords advertiser, so there is a bit of a backlash
against Google. Many Internet marketers are swinging to
Facebook Ads because they are currently cheaper and
more targeted (e.g women aged between 30 and 40
interested in scrapbooking who live in Bristol).

Here's a free resource that gives you a
Facebook Ads 101 course.

3. Facebook Social Plug-Ins - Going Viral

There is a new series of social plugins that feed
Facebook's viral marketing. Now if Mary expresses a
liking for your blog post, Facebook tells her friends
and if one of them say they like it too, FB tells
their friends ...and so it goes on virally.

These social plugins feed off this new feature of
Facebook. Check them out here and explode your traffic:
http://developers.facebook.com/plugins









SquidooRoo is coming - 6 month social media marketing course.

Saturday, April 10, 2010

How To Improve Your Online Income

,







There are many barriers that create a ceiling on your online income
whether you are earning $100 a month or $1,000 (or more) per
month.

In the following 5 minute podcast I address some of these
personal barriers and identify strategies to overcome them.

How To Improve Your Online Income

To play the mp3 click on the the image or on the link below:
How To Improve Your Online Income

To download, use "right click" and "save as" on the link above.


********************************************

This podcast is one of many 4-5 minute podcasts that will be
available in my SquidooRoo.com site - a Learning Center
for Social Media Marketing.  These brief podcasts are
highly focused, motivational and actionable.

The membership site will also have other longer podcasts,
videos, articles and e-books - all designed to help you
to become more effective with social media marketing.

SquidooRoo.com will be action learning based - learning
through taking action and reflecting on the outcomes, intended
and unintended.  Another feature will be ongoing encouragement
to share what worked and what did not work with others
in the learning community.

I plan to publish the site in late May 2010 and anticipate
that the price for my existing Squidoo Marketing Strategies
(SMS) ezine subscribers will be around the price
of a Cappuccino per month ($5 per month).

*********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

*********************************************