There are many free ways of getting indexed by Google
but these often take time.
If I am in a hurry to get a Squidoo lens indexed, I will pay
to have it submitted to Google.
The service I use is "Easy Submit" with IneedHits.com
This currently costs $2.99 (USD) per site but the site
is usually indexed in 3-4 days.
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com
Subscribe to Ron's free Squidoo Marketing
e-course:
http://www.smsecourse.squidoomarketingstrategies.com/
Ron is the author of the e-book:
Squidoo Marketing Strategies
********************************************
Tuesday, March 31, 2009
Sunday, March 29, 2009
Why Technorati Tags?
In a previous post I discussed the use of
Pingoat or Pingomatic to ping the search engines
and Technorati re your Squidoo lens update:
Squidoo Affiliate Marketing: Post, Publish, Ping
I subsequently mentioned adding Technorati tags
to your blog posts and lenses. I indicated
the availability of free Technorati tag
generators.
In response, I received the following query:
"Why bother with Technorati Tags if you have
already pinged Technorati with one of the
pinging services?"
The reason is that these tools serve different
functions. When you ping you are providing
a generic advice to the search engines and
blog directories, that you have updated your
Squidoo lens or blog.
When you add Tecnorati Tags to your Squidoo
lens or blog, you are creating a two-way link
with Technorati. That means that people who
search Technorati for posts using tags may come
across your tagged post; additionally your
lens/blog has a link to Technorati for your
Tagged terms. For instance, if you click
on any of the Technorati terms below you will
be taken to posts recorded in Technorati for that
term.
I have even had my generated tags appear in
total on the first page of Google for a significant
keyword. The keyword that was the subject of
the search was highlighted in the list of tags and
the search result was hyperlinked to my Squidoo
lens.
Technorati Tags:
social bookmarking, squidoo, squidoo marketing,
two-way links, first page of Google,
Squidoo affiliate marketing
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com
Subscribe to Ron's free Squidoo Marketing
e-course:
http://www.smsecourse.squidoomarketingstrategies.com/
Ron is the author of the e-book:
Squidoo Marketing Strategies
********************************************
Pingoat or Pingomatic to ping the search engines
and Technorati re your Squidoo lens update:
Squidoo Affiliate Marketing: Post, Publish, Ping
I subsequently mentioned adding Technorati tags
to your blog posts and lenses. I indicated
the availability of free Technorati tag
generators.
In response, I received the following query:
"Why bother with Technorati Tags if you have
already pinged Technorati with one of the
pinging services?"
The reason is that these tools serve different
functions. When you ping you are providing
a generic advice to the search engines and
blog directories, that you have updated your
Squidoo lens or blog.
When you add Tecnorati Tags to your Squidoo
lens or blog, you are creating a two-way link
with Technorati. That means that people who
search Technorati for posts using tags may come
across your tagged post; additionally your
lens/blog has a link to Technorati for your
Tagged terms. For instance, if you click
on any of the Technorati terms below you will
be taken to posts recorded in Technorati for that
term.
I have even had my generated tags appear in
total on the first page of Google for a significant
keyword. The keyword that was the subject of
the search was highlighted in the list of tags and
the search result was hyperlinked to my Squidoo
lens.
Technorati Tags:
social bookmarking, squidoo, squidoo marketing,
two-way links, first page of Google,
Squidoo affiliate marketing
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources for Squidoo
affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com
Subscribe to Ron's free Squidoo Marketing
e-course:
http://www.smsecourse.squidoomarketingstrategies.com/
Ron is the author of the e-book:
Squidoo Marketing Strategies
********************************************
Saturday, March 28, 2009
Royalty Free Stock Photos for your Squidoo lenses
I came across these royalty free stock photos when
I engaged PLUSminisites.com to design a new PPC
landing page for me. I have been impressed with the
quality of the photos they used on their website designs.
BigStockPhoto have over 3,000,000 photos for you to
choose from.
I was stunned by the range and quality of the photos.
If you want to spice up your Squidoo lens and/or
website, here's a great source of photos.
Check it out now via this link:
Stock Photos, Search and Download Now!
BigStockPhoto also buys the license off you to sell
your own photos and you can earn an ongoing
commission from your photos.
For more information on how to sell your
photos on line. visit this Squidoo lens:
http://www.squidoo.com/sellyourdigitalphotos
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Ron is the author of the e-book:
********************************************
I engaged PLUSminisites.com to design a new PPC
landing page for me. I have been impressed with the
quality of the photos they used on their website designs.
BigStockPhoto have over 3,000,000 photos for you to
choose from.
I was stunned by the range and quality of the photos.
If you want to spice up your Squidoo lens and/or
website, here's a great source of photos.
Check it out now via this link:
Stock Photos, Search and Download Now!
BigStockPhoto also buys the license off you to sell
your own photos and you can earn an ongoing
commission from your photos.
For more information on how to sell your
photos on line. visit this Squidoo lens:
http://www.squidoo.com/sellyourdigitalphotos
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
Subscribe to Ron's free Squidoo Marketing e-course:To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.comRon is the author of the e-book:
********************************************
Friday, March 27, 2009
Action learn your Squidoo marketing
One of the ways to manage your Squidoo marketing is to
use action learning.
As you may have seen on my Squidoo autobiography, this is
an area that I have been involved in since the early 1980's.
I have worked with managers in many organisations to help
them master the principles of action learning. The Top 500
companies in America use this method very effectively
to develop their managers and their businesses.
The fundamental principle is very simple but the application
is often difficult because of our ingrained, habituated
behaviors.
Action learning involves a cycle of plan-act-review. The cycle
is then repeated (similar to the quality improvement cycle).
Too often both managers and Internet marketers get into the
following vicious cycle: plan-act-plan-act-plan-act, with no
review.
So what are you working on now and how do you plan to
review its effectiveness? What aspect are you going to
improve?
Progress is achieved through these incremental
improvements day by day (unless of course you stumble
on the next big breakthrough in the process - and, in fact,
that's how these breakthroughs are discovered, i.e. by doing
the hard yards first).
Most of us fall into either the activity trap (where we repeat
the vicious cycle above) or analysis paralysis (where we
don't do anything at all).
I tend to fall into the activity trap because I love creating
new things - e.g. I made a commitment yesterday to help
a local charity gain support from Squidoo via the
not-for-profit program.
The value of the plan-act-review cycle was brought home
to me recently when I was reviewing the performance of a
PPC ad that I had developed for an Affiliate product.
Normally, I would just keep creating ads like most other
people and not review what was happening. However,
through the PPC Classroom I learnt the importance
of consolidating your PPC ad before moving on to
multiple ads for multiple products.
I was getting a good click-through rate (CTR) but the
landing page was not converting very well (...and I knew
the sales page itself converted very well).
So I reviewed the tutorial on creating landing pages on
PPC Classroom and re-worked my landing page - and
not surprisingly conversions improved.
So this little review action, using a resource I already
had, enabled me to save money and increase my affiliate
income.
So what resources - videos, podcasts, articles, e-Books,
e-mails - have you got to enable you to review what you
are doing online at the moment? It is useful to use
someone else's insights as a basis for your review.
In fact, action learning is ideally done with
someone else - a mentor, coach, a friend, a sponsor
or colleague. The value of this is that they are likely to
ask fresh questions and help you challenge your assumptions
about your product/program, marketing strategy,
target market or buying behavior.
Here's a further article I have written on this topic:
How to action learn your affiliate business
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Ron is the author of the e-book:
********************************************
use action learning.
As you may have seen on my Squidoo autobiography, this is
an area that I have been involved in since the early 1980's.
I have worked with managers in many organisations to help
them master the principles of action learning. The Top 500
companies in America use this method very effectively
to develop their managers and their businesses.
The fundamental principle is very simple but the application
is often difficult because of our ingrained, habituated
behaviors.
Action learning involves a cycle of plan-act-review. The cycle
is then repeated (similar to the quality improvement cycle).
Too often both managers and Internet marketers get into the
following vicious cycle: plan-act-plan-act-plan-act, with no
review.
So what are you working on now and how do you plan to
review its effectiveness? What aspect are you going to
improve?
Progress is achieved through these incremental
improvements day by day (unless of course you stumble
on the next big breakthrough in the process - and, in fact,
that's how these breakthroughs are discovered, i.e. by doing
the hard yards first).
Most of us fall into either the activity trap (where we repeat
the vicious cycle above) or analysis paralysis (where we
don't do anything at all).
I tend to fall into the activity trap because I love creating
new things - e.g. I made a commitment yesterday to help
a local charity gain support from Squidoo via the
not-for-profit program.
The value of the plan-act-review cycle was brought home
to me recently when I was reviewing the performance of a
PPC ad that I had developed for an Affiliate product.
Normally, I would just keep creating ads like most other
people and not review what was happening. However,
through the PPC Classroom I learnt the importance
of consolidating your PPC ad before moving on to
multiple ads for multiple products.
I was getting a good click-through rate (CTR) but the
landing page was not converting very well (...and I knew
the sales page itself converted very well).
So I reviewed the tutorial on creating landing pages on
PPC Classroom and re-worked my landing page - and
not surprisingly conversions improved.
So this little review action, using a resource I already
had, enabled me to save money and increase my affiliate
income.
So what resources - videos, podcasts, articles, e-Books,
e-mails - have you got to enable you to review what you
are doing online at the moment? It is useful to use
someone else's insights as a basis for your review.
In fact, action learning is ideally done with
someone else - a mentor, coach, a friend, a sponsor
or colleague. The value of this is that they are likely to
ask fresh questions and help you challenge your assumptions
about your product/program, marketing strategy,
target market or buying behavior.
Here's a further article I have written on this topic:
How to action learn your affiliate business
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
Subscribe to Ron's free Squidoo Marketing e-course:To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.comRon is the author of the e-book:
********************************************
Thursday, March 26, 2009
Creating posts for your blog and Squidoo lenses
I don't know about you but I often have trouble thinking
up ideas for blog posts in the middle of my everday
business and home life.
The one exception is when I get a creative urge at 4 am
in the morning (I'm a morning person!). Most other times
I need the stimulus of something else to get my brain
churning.
On one of my morning walks it suddenly hit me that I
had hundreds of resources on my computer that could
act as a catalyst for blog posts or posts for Squidoo modules.
I realised I could use the ideas in Squidoo text modules, link
modules or in comments on other Squidoo lenses.
Now I use the following as a stimulus for my ideas for
posts (and add them to my business journal):
The reality is that you receive heaps of stimulus for
ideas every day and have an endless store of information
on your own computer to use for blog posts or posts to
Squidoo modules.
Don't just copy what others have written or spoken
- add your own value. Some hints on how to add value to
the ideas that you encounter:
created (as I did above with the hotlink to "morning walk").
You can also add in links to relevant affiliate products - a
much more natural way to promote.
Reading, listening and viewing create new connections in
your brain and enable you to link to other ideas/experiences
in your brain store. As you write your posts you are building
your knowledge base, creating a directory of information
for yourself and others and moving yourself along the path
to creating your own profitable product(s).
You can make the most of your time by listening to material
on your walks or creating advertising credits as you
read articles (as you can with the Affsphere Article Directory).
I can assure you that you will build Squidoo lensrank when
you add unique content to your lens and you will also build
the Google positioning/ranking of your blog if you continue
to add new material.
[Personal note: This blog held No 1 position in Google for its
targeted keyword for a number of years (created in 2005).
It is now at No.2 - displaced by my Squidoo lens:
Affiliate Marketing Coach (created on 23 March 2007).
Around 2007, the blog had a PR5 ranking but gradually
lost this when I started to post irregularly (once a month).
I am starting to rebuild PR again.]
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Ron is the author of the e-book:
********************************************
up ideas for blog posts in the middle of my everday
business and home life.
The one exception is when I get a creative urge at 4 am
in the morning (I'm a morning person!). Most other times
I need the stimulus of something else to get my brain
churning.
On one of my morning walks it suddenly hit me that I
had hundreds of resources on my computer that could
act as a catalyst for blog posts or posts for Squidoo modules.
I realised I could use the ideas in Squidoo text modules, link
modules or in comments on other Squidoo lenses.
Now I use the following as a stimulus for my ideas for
posts (and add them to my business journal):
- e-Books
- videos
- podcasts (I listen to these on my iPod during morning walks)
- emails from other marketers
- email enquiries from subscribers
- articles in article directories
- webinars
- sales pages of major product launches
- membership sites (free and paid)
- PLR content
- blog posts by other bloggers
- ...and the list goes on.
The reality is that you receive heaps of stimulus for
ideas every day and have an endless store of information
on your own computer to use for blog posts or posts to
Squidoo modules.
Don't just copy what others have written or spoken
- add your own value. Some hints on how to add value to
the ideas that you encounter:
- relate the idea to the focus of your blog/Squidoo lens
- add personal experiences
- illustrate with examples
- concentrate on one key idea and tease it out
- link to other ideas that you are aware of
- expand on, or clarify, a key point/resource
- link your post to other things you have written or created
created (as I did above with the hotlink to "morning walk").
You can also add in links to relevant affiliate products - a
much more natural way to promote.
Reading, listening and viewing create new connections in
your brain and enable you to link to other ideas/experiences
in your brain store. As you write your posts you are building
your knowledge base, creating a directory of information
for yourself and others and moving yourself along the path
to creating your own profitable product(s).
You can make the most of your time by listening to material
on your walks or creating advertising credits as you
read articles (as you can with the Affsphere Article Directory).
I can assure you that you will build Squidoo lensrank when
you add unique content to your lens and you will also build
the Google positioning/ranking of your blog if you continue
to add new material.
[Personal note: This blog held No 1 position in Google for its
targeted keyword for a number of years (created in 2005).
It is now at No.2 - displaced by my Squidoo lens:
Affiliate Marketing Coach (created on 23 March 2007).
Around 2007, the blog had a PR5 ranking but gradually
lost this when I started to post irregularly (once a month).
I am starting to rebuild PR again.]
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
Subscribe to Ron's free Squidoo Marketing e-course:To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.comRon is the author of the e-book:
********************************************
Wednesday, March 25, 2009
Develop your Squidoo marketing using a business journal
How often do you lose a good idea because you have
not written it down?
Why not start up a business journal to record your
ideas, goals, plans, keywords, future products...?
I have started a new journal in the form of a Spirax
A4 Note Book - I got sick of chasing my loose notes
all over the place.
Now I'm using it for lots of things to help me to
develop my Squidoo lenses and build my
Squidoo marketing.
Here's some of the uses I've found for it:
1. recording significant keywords for my major lenses
after using the Google Adwords Keyword Tool (this
means that I can quickly update tags of multiple lenses
every day!)
2. jotting down potential article topics
3. keeping notes from webinars, videos, podcasts and
online conferences
4. recording the key ideas from an e-Book and the
actions that I want to follow up with
5. identifying potential topics for blog posts
6. mapping out the chapters of a new e-Book
7. sketching out the outline for a new article
8. developing a to do list
9. recording key ideas for future implementation
10. establishing goals and focused achievement deadlines
11. recording ideas for future Squidoo lenses including
potential modules
12. reminding myself about key things to do (in big
print) - such as add my videos to Flickr (paid version)
13. keeping tabs on resources I buy and what's in each
14. record key affiliate opportunities in line with my
desired direction and goals.
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Ron is the author of the e-book:
********************************************
not written it down?
Why not start up a business journal to record your
ideas, goals, plans, keywords, future products...?
I have started a new journal in the form of a Spirax
A4 Note Book - I got sick of chasing my loose notes
all over the place.
Now I'm using it for lots of things to help me to
develop my Squidoo lenses and build my
Squidoo marketing.
Here's some of the uses I've found for it:
1. recording significant keywords for my major lenses
after using the Google Adwords Keyword Tool (this
means that I can quickly update tags of multiple lenses
every day!)
2. jotting down potential article topics
3. keeping notes from webinars, videos, podcasts and
online conferences
4. recording the key ideas from an e-Book and the
actions that I want to follow up with
5. identifying potential topics for blog posts
6. mapping out the chapters of a new e-Book
7. sketching out the outline for a new article
8. developing a to do list
9. recording key ideas for future implementation
10. establishing goals and focused achievement deadlines
11. recording ideas for future Squidoo lenses including
potential modules
12. reminding myself about key things to do (in big
print) - such as add my videos to Flickr (paid version)
13. keeping tabs on resources I buy and what's in each
14. record key affiliate opportunities in line with my
desired direction and goals.
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
Subscribe to Ron's free Squidoo Marketing e-course:To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.comRon is the author of the e-book:
********************************************
Squidoo: how to find great tags for your Squidoo lens
One easy way to regularly update your Squidoo lenses
is to change your tags (keywords).
You are able to use 40 tags on each lens.
But where are you going to get worthwhile tags that
represent high search volumes and reflect profitable
keywords?
Well Google provides a range of tools to assist you
with this task. In a previous post, we covered
Google Insight for Search. In this post we will cover
the Google Adwords Keyword Tool.
This FREE marketing tool provides you with heaps
of useful and timely information that can help you identify
really valuable tags for your Squidoo lenses.
You can search on any term such as "dog training" and
include synonyms or exclude specific words.
Google Adwords Keyword Tool now gives you monthly
search volumes and competition levels (very high, high,
average, low). This is very relevant to your Squidoo
marketing.
You can even click on "match type" and specify broad,
phrase, exact, or negative types of keywords.
Your analysis can go even deeper than this. Google
also provides a "choose columns to display" in a drop
down menu that enables you to display for each keyword (tag)
the estimated ad position, average CPC (cost per click),
search volume trends (displayed pictorially by month)
and the month that the highest volume occurred in (giving
you important seasonal information).
Thus the Google Adwords Keyword Tool provides you
with superb market research information that you can
use to choose the tags that are relevant to the focus of
your Squidoo lens and your Squidoo affiliate marketing.
You should never be short of relevant tags for your
Squidoo lens.
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
Ron is the author of the e-book:
********************************************
is to change your tags (keywords).
You are able to use 40 tags on each lens.
But where are you going to get worthwhile tags that
represent high search volumes and reflect profitable
keywords?
Well Google provides a range of tools to assist you
with this task. In a previous post, we covered
Google Insight for Search. In this post we will cover
the Google Adwords Keyword Tool.
This FREE marketing tool provides you with heaps
of useful and timely information that can help you identify
really valuable tags for your Squidoo lenses.
You can search on any term such as "dog training" and
include synonyms or exclude specific words.
Google Adwords Keyword Tool now gives you monthly
search volumes and competition levels (very high, high,
average, low). This is very relevant to your Squidoo
marketing.
You can even click on "match type" and specify broad,
phrase, exact, or negative types of keywords.
Your analysis can go even deeper than this. Google
also provides a "choose columns to display" in a drop
down menu that enables you to display for each keyword (tag)
the estimated ad position, average CPC (cost per click),
search volume trends (displayed pictorially by month)
and the month that the highest volume occurred in (giving
you important seasonal information).
Thus the Google Adwords Keyword Tool provides you
with superb market research information that you can
use to choose the tags that are relevant to the focus of
your Squidoo lens and your Squidoo affiliate marketing.
You should never be short of relevant tags for your
Squidoo lens.
********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies
To learn more about Squidoo Affiliate Marketing
Subscribe to Ron's free Squidoo Marketing e-course:To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.comRon is the author of the e-book:
********************************************
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