Adwords "Bulls Eye" Profit Report - define your best customer

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The Adwords "Bulls Eye" Profit Report by Alex Goad is one

of the most comprehensive and valuable free reports that

I have accessed in some time.

It's not only relevant for people engaged in PPC campaigns,
but also for anyone involved in any form of Internet Marketing
for affiliate products or their own small business.    

Alex's central premise is that if you define your "best customer"
then your advertising and promotion will be truly targeted
and you will hit the "Bulls Eye" - you will gain truly
targeted traffic and sales.

He takes you through a number of steps to help you define
your best customer and then guides you in the process of
choosing core keywords that are relevant to your "best
customer".

This process can be exacting but the results will make it
well worth the effort.  This exercise alone is invaluable
and highlights the fact that we rarely really know who
our customer is.

I have been working through this "best customer" process
with a new service that I am going to promote.  It is very
enlightening and makes me confident that I will be targeting
the "Bulls Eye".

For those who are interested in PPC marketing. Alex takes
this process a whole lot further and provides his formula
for developing PPC Ad Groups.

His four measures to separate out PPC ADGroups are:

1. action - how will customer take action?
2. root - what is the core thing being promoted?
3. modifier - who to exclude (people with certain attributes)?
4. sources - where is the service/product being provided?

These measures are explained in detail with valuable
illustrations and examples.

The clarity of this report, it's visual presentation and
detailed examples, make it a valuable addition to any
Internet Marketer's library.

Adwords "Bulls Eye" Profit Report contains many lessons
for affiliate marketers and small business people alike.

Get your free copy of the Adwords Report HERE

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

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Activity or Achievement?

I don't think I've ever had a fitness pro e-mail
me and say 'I don't have enough to do.'

Everyone I talk to is busy, busy, busy.

But I also hear 'I don't get enough done' about
as often as I hear how busy people are.

So if everyone is busy - why do some people
have tons of clients, run incredible businesses
and make great incomes while others barely get
by?

It boils down to activity vs achievement.

Some people stay busy. Others get stuff done.

And as my buddy Dax Moy says...'You Get Paid For
Done.'

A couple of guys I marvel at when it comes to getting
stuff done are Craig Ballantyne and Zach Even-Esh.

One after another, Craig knocks down article, newsletter,
product and project as reliably as clockwork.

While a lot of people struggle to get one product done,
he's pretty much a machine at getting things finished.

Zach is incredible...he still teaches full time, but still
runs a super-successful facility, holds certification events
and stays on top of a membership site, blog and his
products.

These guys are both incredibly smart, driven and invest
in their education...but I think the real deciding factor that
allows them to accomplish so much is that when they start
something - they finish it.

Man, does that sound simple or what?

But as simple as it sounds, I can't tell you how many
times someone has told me about an incredible project
they are starting or have plans to start.

I'd guess about 3% of them ever get finished.

So if you want to separate yourself from the crowd,
measure yourself by what you accomplish instead of
thinking about how busy you are.

If you focus on getting things done instead
of getting distracted by the next big idea
- you're destined for success.

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Guest article by Pat Rigsby,
Fitness Consulting Group. Learn what 95% of
all Health Club Owners and Fitness Professionals
don’t know and never will find out about building
a lasting, Top-Producing Business. Make sure
you sign up for the Fitness Riches Newsletter.

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Ron's comment:

While this article is addressed to fitness professionals
and health club owners, it has relevance to all of us enagaged
in running an online business - I know I often fall into the
activity trap.

Pat Rigsby is a prime example of someone who practices
what he preaches - he puts achievement before activity.
Pat runs a superb affiliate program in the fitness
business industry and is a great model for anyone trying
to run a business in a specialised niche. Why not subscribe
to his Fitness Riches Newsletter and receive regular
business development advice?

Often the best ideas for advancing your own
niche business will come from successful
people/processes in a different niche.
Did you know that the innovative Port of Rotterdam,
Holland, the largest port in Europe, was designed based
on principles developed from studying the
US Supermarket Industry?

So you can't go too far wrong learning from Pat Rigsby
through his Fitness Riches Newsletter - you will certainly
learn how to market a niche online.

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

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Squidoo Marketing Strategies: Find your Squidoo Micro Niche

James Jones has just filmed 5 videos that show you 5
different ways anyone can profit from little
Under-the-Radar niche markets:
Free Videos: 5 Ways to Profit From Niche Markets

One of the five videos shows you how to use a new
program called Micro Niche Finder to identify
micro niche markets (and related keywords) to
create Squidoo lenses to make money from
affiliate products and services.

Micro Niche Finder is able to identify keywords that
generate heaps of searches but have little competition
in terms of search engine results.

Jason James approach works on a simple two step
process:

Step 1: Divert Traffic from one location (point A) to
another (point B).

Step 2: Convert the diverted traffic from Step 1
into Profit

He shows you how to use the Micro Niche Finder
and Squidoo lenses to divert and convert.

The all new Micro Niche Finder Software
will help you:

1. uncover completely overlooked
Niche Markets

2. identify low competition Niche Markets
that have high search engine traffic.

3. locate the most profitable
affiliate programs for Your Niche Market.

4. create Squidoo lenses to divert
traffic and convert your Squidoo traffic
to real affiliate profits.

This product gives you the chance to make money
from your Squdoo experience and knowledge.

P.S. I purchased my copy when I read a review of
Micro Niche Finder by a knowledgeable SEO expert.
He stated that he now used Micro Niche Finder in
preference to Brad Callen's "Keyword Elite" which he
also purchased and used. The great thing is that
Micro Niche Finder is about half the price of
"Keyword Elite".

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Get your FREE e-course on Squidoo Marketing
strategies:
FREE Squidoo marketing e-course

Technorati Tags:
Micro Niche Finder, Squidoo, Squidoo marketing, Squidoo marketing strategies, affiliate marketing, niche marketing

Squidoo Marketing Strategies: Create a lens ring with Squidoo's Lensroll

The Lensroll facility created by Squidoo enables you
to link other lenses to your own lens.

Here are the steps:
a. log into your own lens
b. find a lens of interest (use the search box at the
top, if necessary)
c. click the Lensroll button in the save and share box
on the right
d. use the drop down menu to choose the lens to receive
the link
e. click the continue button.

You should start this process by linking your own lenses
first (if you have more than one lens). In this way you
create a lens ring by linking your Squidoo
lenses to each other.

Squidoo has its own protocol for ranking lenses and it
is different to that of Google and other search engines.
For example, Squidoo rewards external links and links to
other Squidoo sites that are related to your lens theme.
Squidoo rewards you for actions you take that help build
the Squidoo community.

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Technorati Tags: Squidoo, affiliate marketing, Squidoo marketing strategies, traffic, make money online