Adwords "Bulls Eye" Profit Report - define your best customer

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The Adwords "Bulls Eye" Profit Report by Alex Goad is one

of the most comprehensive and valuable free reports that

I have accessed in some time.

It's not only relevant for people engaged in PPC campaigns,
but also for anyone involved in any form of Internet Marketing
for affiliate products or their own small business.    

Alex's central premise is that if you define your "best customer"
then your advertising and promotion will be truly targeted
and you will hit the "Bulls Eye" - you will gain truly
targeted traffic and sales.

He takes you through a number of steps to help you define
your best customer and then guides you in the process of
choosing core keywords that are relevant to your "best
customer".

This process can be exacting but the results will make it
well worth the effort.  This exercise alone is invaluable
and highlights the fact that we rarely really know who
our customer is.

I have been working through this "best customer" process
with a new service that I am going to promote.  It is very
enlightening and makes me confident that I will be targeting
the "Bulls Eye".

For those who are interested in PPC marketing. Alex takes
this process a whole lot further and provides his formula
for developing PPC Ad Groups.

His four measures to separate out PPC ADGroups are:

1. action - how will customer take action?
2. root - what is the core thing being promoted?
3. modifier - who to exclude (people with certain attributes)?
4. sources - where is the service/product being provided?

These measures are explained in detail with valuable
illustrations and examples.

The clarity of this report, it's visual presentation and
detailed examples, make it a valuable addition to any
Internet Marketer's library.

Adwords "Bulls Eye" Profit Report contains many lessons
for affiliate marketers and small business people alike.

Get your free copy of the Adwords Report HERE

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid100. He provides free resources
for Squidoo marketing on his Squidoo authority
site:
http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing
check out:
http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:
http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:
Squidoo Marketing Strategies

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Squidoo and PPC: free resources

In this post I provide access to free PPC training
resources and show how to use Squidoo lenses
as high quality landing pages for PPC.

Affiliate Classroom (Anik Singal) has joined forces with
Amit Mehta to create PPC Classroom. For a short time,
they are making a heap of PPC training resources
available for free.

I joined Affiliate Classroom in September 2005.

Last year, Affiliate Classroom launched PPC Classroom
in association with Amit Mehta. I joined at that time
and can vouch for the quality of the resources provided.
They really show you step-by-step how to create
a profitable PPC campaign.

However, PPC Classroom 1.0 was closed after 1,000
subscribers to enable personalized support to be
maintained (... it sold out very quickly).

PPC CLassroom 2.0 has now launched with a free
training option. To access these PPC resources
CLICK HERE.

If you join up for free now, you can have access to:

1. A full DVD interview with the author of
PPC Classroom, Amit Mehta.

2. The ENTIRE PPC CLassroom Course (9 Modules)
for a month, with nothing held back.

3. Free ticket to the PPC Classroom LIVE event in
Las Vegas (May 28-30).

4. Free Templates and Over $3,197 in FREE Bonuses.

CLICK HERE to access these resources.

Squidoo and PPC

Squidoo lenses provide a significant advantage as PPC
landing pages because they can attract a high
"quality score".

To see why this happens check out my article on
Ezinearticles.com:
http://tinyurl.com/d8ehy7

In another article, I provide 10 tips for creating
a quality PPC landing page on Squidoo.

To access this article CLICK HERE.

Here's the list of Top 10 Tips:

1. Use the Squidoo lens URL as the display and
destination URL

2. Incorporate your primary keyword in the
Squidoo lens URL.

3. Incorporate your primary keyword in your
Squidoo lens description.

4. Focus content in the Introduction Module.

5. Use Technorati tags in the Introduction Module.

6. Include the call-to-action in your first content
module.

7. Lensroll relevant lenses.

8. Add a "Featured Lens Module".

9. Use your full allocation of Squidoo tags.

10. Include original content modules and relevant RSS feed.

Don't forget to pick up your free PPC resources so
you can put these steps into practise:
CLICK HERE for your free PPC Training.

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Ron Passfield is a Top 100 Squidoo Lensmaster

and Giant Squid. He provides free resources for

Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

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