Why Create an Authority Site?

In his recent e-Book, Authority Site 2.0 Blueprint,
Mike Paetzold identifies the search engine benefits of
an authority site.

Mike argues that an authority site will enable you to
gain top search engine rankings, attract free traffic
and boost your income accordingly. He suggests
that Web 2.0 with its social networking capabilities
makes it even easier today to create an authority
site that is attractive to Google and the other search
engines.

I could not agree more and this has been
confirmed by my own experience with my
Squidoo Marketing Strategies authority site
(Google PR4 ranking and no1. position for a
number of search term results on Google).

But how do you use Web 2.0 to gain recognition
by Google as an authority site?

Well that is the subject of Mike Paetzold's
comprehensive, 159 page e-Book
(that is going for a steal at the moment).

What I want to concentrate on is what I think
Mike underplays - the value of creating
an Authority Site.

Starting your own authority site is perhaps
the critical ingredient for success in Internet
marketing. Think of any successful marketer...
and what comes to mind?

You know them and buy from them because they
are recognized experts in blogging, social
marketing, AdSense, Google AdWords, SEO, list
building, affiliate marketing, article writing,
weight loss or Squidoo.

They have established their reputation
and gained recognition through their
authority sites.

An "authority" by definition is someone who
exerts influence, has credibility, gains followers,
leads by example and commands attention.

People are attracted to "authority figures",
respect their opinions, want to be associated
with them, quote them, talk and write about
them and voluntarily promote the authority's
expertise through buzz, blogging and social
networking.

Once you have established yourself as an authority,
people begin to trust you and follow your
recommendations. Your conversion rate soars
and daily income becomes a reality.

If you are recognized as an expert, people want
to associate with you and want to listen to
what you have to say. They will seek you out
for joint ventures, product development,
interviews and collaborative marketing.

When you think about it, the Internet would
not exist if people had not first created authority
sites to make it worthwhile for others to use the
Internet to search for information.

Those early pioneers offered information because
they were passionate about their topic. It was only
later that we learned to monetize this information
provision.

The sure road to success on the Internet is to become
established as an authority in your own right -
to create your own authority site.

Mike Paetzold has shown the way to create an
authority site within a Web 2.0 environment:
Authority Site 2.0 Blueprint

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Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-Book:

Squidoo Marketing Strategies

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Squidoo: targeting the first page of Google for mutiple keywords

I have written previously about the benefits of Squidoo

in terms of deep indexing of Squidoo lenses by Google.

I have also identified strategies to encourage this deep

indexing.

What I want to address here are ways to broaden your

Google presence by expanding the keywords that you

target. These strategies have enabled me to get on the

first page of Google for multiple keywords for the one

Squidoo lens.

After you have established a presence on Google for

your primary keyword, you can target other selected

keywords one at a time. You may even choose to

target keywords that have a higher search volume

than your primary keyword. I have done this

successfully in the past.

So here is the basic strategy:

1. Use your new targeted keyword as your anchor text
for hyperlinks in blog comments, Squidoo lens comments,
etc.

2. Write blog posts incorporating your targeted keyword
and use the following format as the title for your post:
Targeted Keyword: rest of post title
(e.g. Golden Retriever Dog Training: the benefits of
the crate method)

3. Write and publish articles incorporating your
targeted keyword and have a title similar to the one
above:
Targeted keyword: rest of article title

(e.g. Golden Retriever Dog Training: taming the
retriever instinct)

I adopted the above strategy when I discovered
that my lens did not appear in the first 100 pages
of results for an important keyword. Now 5 0f the
top 10 ten results for this keyword are my links
- my Squidoo lens, blog posts or articles.

P.S. For info on Golden Retriever Dog Training
see:
http://www.squidoo.com/goldenretrieverdogtraining

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Ron Passfield is a Top 100 Squidoo Lensmaster

and Giant Squid. He provides free resources for

Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

To learn more about blogging,

check out:

http://www.squidooaffiliatemarketing.com/howtoblog

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