Develop your Squidoo marketing using a business journal

How often do you lose a good idea because you have
not written it down?

Why not start up a business journal to record your
ideas, goals, plans, keywords, future products...?

I have started a new journal in the form of a Spirax
A4 Note Book - I got sick of chasing my loose notes
all over the place.

Now I'm using it for lots of things to help me to
develop my Squidoo lenses and build my
Squidoo marketing.

Here's some of the uses I've found for it:

1. recording significant keywords for my major lenses
after using the Google Adwords Keyword Tool (this
means that I can quickly update tags of multiple lenses
every day!)

2. jotting down potential article topics

3. keeping notes from webinars, videos, podcasts and
online conferences

4. recording the key ideas from an e-Book and the
actions that I want to follow up with

5. identifying potential topics for blog posts

6. mapping out the chapters of a new e-Book

7. sketching out the outline for a new article

8. developing a to do list

9. recording key ideas for future implementation

10. establishing goals and focused achievement deadlines

11. recording ideas for future Squidoo lenses including
potential modules

12. reminding myself about key things to do (in big
print) - such as add my videos to Flickr (paid version)

13. keeping tabs on resources I buy and what's in each

14. record key affiliate opportunities in line with my
desired direction and goals.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-book:

Squidoo Marketing Strategies

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Squidoo: how to find great tags for your Squidoo lens

One easy way to regularly update your Squidoo lenses
is to change your tags (keywords).

You are able to use 40 tags on each lens.

But where are you going to get worthwhile tags that
represent high search volumes and reflect profitable
keywords?

Well Google provides a range of tools to assist you
with this task. In a previous post, we covered
Google Insight for Search. In this post we will cover
the Google Adwords Keyword Tool.

This FREE marketing tool provides you with heaps
of useful and timely information that can help you identify
really valuable tags for your Squidoo lenses.

You can search on any term such as "dog training" and
include synonyms or exclude specific words.

Google Adwords Keyword Tool now gives you monthly
search volumes and competition levels (very high, high,
average, low). This is very relevant to your Squidoo
marketing.

You can even click on "match type" and specify broad,
phrase, exact, or negative types of keywords.

Your analysis can go even deeper than this. Google
also provides a "choose columns to display" in a drop
down menu that enables you to display for each keyword (tag)
the estimated ad position, average CPC (cost per click),
search volume trends (displayed pictorially by month)
and the month that the highest volume occurred in (giving
you important seasonal information).

Thus the Google Adwords Keyword Tool provides you
with superb market research information that you can
use to choose the tags that are relevant to the focus of
your Squidoo lens and your Squidoo affiliate marketing.

You should never be short of relevant tags for your
Squidoo lens.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the e-book:

Squidoo Marketing Strategies

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Squidoo: targeting your Squidoo lens

With Google Insights for Search, you can compare search
volume patterns across specific regions, categories,
time frames and properties.

In this way you can identify niches and specific
keywords that have the desired search volume and
potential profitability.

Google Insights for Search can be used to isolate trends
in specific categories such as health, business and sports,
identify trends by regions and cities and gain insight into
the impact of seasonality.

You can use this information to focus your affiliate marketing
plan, time your affiliate promotion or enter new geographical
markets.

You can also identify common months of the year when
sales of particular products trend upward across the
globe, e.g. digital cameras in December.

The numbers shown on the comparative graphs do
not represent absolute volumes of searches. They do reflect
how many searches have been done for a particular term,
relative to the total number of searches done on Google
over time. So you will see results ranging from 100
(top result) downwards to 0.

The results identified can then be vetted with other FREE
keyword search tools such as the
Google Adwords Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal


********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

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7 Key Reasons To Blog

There are numerous reasons why you should blog.

Here are 7 Key Reasons for Blogging:

1. A focused blog builds your Internet Profile, credibility
and reputation.

2. Google loves fresh content and looks to blogs to provide
regularly, updated content.

3. You can add the blog's RSS feed to your Squidoo lens
and build lensrank.

4. Regular posts with appropriately targeted keywords
can help you dominate a niche and the first page of
Google results.

5. Blogs are a great place to store your own learning and
readily access it via intelligent tagging - they can serve as
reflective journals.

6. Blogs boost traffic and sales if you set them up right and
market them effectively.

7. Blogs help you build relationships with your subscribers
and develop two-way communication.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn how to make money with your blog, check out:
http://www.squidoo.com/ReviewofBloggersPaycheck

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

********************************************

Squidoo : the importance of blogging

I can't stress enough the importance of blogging
to support your Squidoo lenses.

Blogging will boost your Squidoo lensrank and Google
PR rank as well as bring you targeted visitors and
increased income.

Adding your blog's RSS feed to your lens will provide
fresh content whenever you update your blog.

[Note: even though the feed from your latest post
shows on your lens, you still need to edit and publish
the revised lens to get acknowledgement of the
update in your Squidoo dashboard - I've checked this
over multiple lenses.]

The value of a blogging is beyond dispute. Both Squidoo
and Google love fresh, unique content.

I had real proof of the impact of a blog feed on Squidoo
Lensrank over the past few weeks. Two of my new lenses,
with different blog feeds, achieved a lens rank of around
1,200 within two weeks of creation.

I attribute this to two key actions:
1. daily updating (however small the change)
2. incorporation of a blog feed

So create a blog today and get the RSS feed linked
to your lens - you will be presently surprised.

If you want a comparative review of blogging
products to help you blog, check this site out:
http://www.squidooaffiliatemarketing.com/howtoblog

Here's some further blogging resources I have created
on Squidoo lenses:

Review of Blogger's Paycheck
Write great blog content
Create a Blog Today
Latest changes to Blogging
State of the Art Blogging Training
Blog Success Case Study (with principles of sound blogging)


COMMENT

Giant Squid, thefluffanutta, left this comment on my post:

"Unfortunately, because of how the RSS module has
been implemented, Google and other search engines
cannot see your feeds. All they see is an empty
module, with no links, and which doesn't get
updated. You can observe this yourself by looking
at the source code, or looking at the 'text only'
cache of the lens on Google.

The RSS Module is still good for real visitors
though, as it showcases your most recent blog
posts. This brings traffic to your blog, and the
clickouts from your lens will help its Lensrank."

RESPONSE from Ron

The RSS feed, as thefluffanutta mentions, does
not impact Google.  However, the original post
itself does and the more frequently you post on
your blog the better (provided it is on the topic
of your blog's focus). By way of example, I
noticed recently that one of my earlier posts
ended up in the 5th position on the first page of
Google results for a targeted keyword that had
4.3 Million results. In summary then, regular
blogging helps your Google ranking/positioning
and the RSS feed to your lens, helps to boost
lensrank.

********************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

********************************************

FREE Internet Marketing Tools - ISOR

ISOR has been operating online since 1999
and has helped thousands of internet marketers
grow their business.

I first came across ISOR in 2003 and have
been a paid member since October 2006.

ISORegister offers FREE professional
internet marketing tools, all available
under one roof.

Here are some of the FREE internet marketing tools:

Autoresponder
Ad and Link Tracker
URL Rotator
Lead-Capture webpage creator
Search Engine Submission Service
Online conference system
Smart Page to manage your online professional and
personal activities
And so much more...

These tools are backed by twice weekly training
sessions in the online conference room. The
conference training covers not only how to use the
tools but also the best strategies and approaches for
internet marketing.

There are additional online conference rooms run by
experienced internet marketers that can help you
with any facet of Internet Marketing.

The support from ISOR is second to none.
ISOR President, Darryl Graham, participates
in the online training and is available by phone or email
to answer questions. I have found Darryl very generous
with his time, resources and support. He has a genuine
interest in helping you advance YOUR business.

Darryl spends his own funds on different forms of
advertising and provides a free evaluation of each source
of advertising he uses. He advises on what is effective and
professional and identifies advertising services that are
questionable (this free service saves you time, money
and angst).

What I like is the spirit of the online community that
gathers for the online training conferences - people are
keen to help each other out and offer suggestions.

I also appreciate access to the half-priced advertising
that ISOR offers. I use this to supplement free sources
for promoting my Squidoo lenses.

I can't speak highly enough of ISOR and Darryl Graham
and his training team. ISOR is an integral part of my
Squidoo marketing approach and has provided me with a
very sound foundation for my online business.

For further information on ISOR and the FREE
internet marketing tools on offer, CLICK HERE.

**********************************************

Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

********************************************

Squidoo: Focused Achievement

I was reflecting on Pat Rigsby's article, Activity or Achievement,
and thought about taking the theme further.

To me the fundamental issue is a lack of focus, which in turn
exposes us to information overload and the activity trap.

I have found that focusing on a goal and concentrating on
achieving milestones along the way is the fastest and surest
way to income and success.

It takes a hell of a lot of discipline to focus and concentrate
to achieve specific goals - that is why so few people achieve
success and income on the Internet.

If you become unfocused your brain becomes "scattered"
and your energy is dissipated. You can become like a
cork tossed in the sea of information.

Focus gives you an anchor and the strength to concentrate
and withstand the constant buffeting that will come your way.

I discovered Squidoo in early 2007, and immediately saw its
potential. I decided then and there to develop a specialised
expertise in Squidoo. I realised that the Squidoo platform
enabled me to do all the things I love doing - be creative, learn
daily, write, explore resources, share information and expertise,
build networks and coach/mentor others.

It also built on the work I had done before - blogging, affiliate
marketing, email marketing and article writing.

So my focused achievement was to build expertise in Squidoo
and use this achievement to educate, build networks and grow
my affiliate income.

So this focused achievement is reflected in my Giant Squid
status, Top 100 Squidoo Lensmaster and the development of a
range of innovative Squidoo lenses.

My focus now is to educate others on how to build their own
authority status and to use that to build their affiliate income.

I have been very impressed with the work of PotPieGirl,
Giant Squid, in showing how to build affiliate income through
focused achievement. Her One Week Marketing Plan
is a prime example of focused achievement on a week by
week basis using Squidoo.

PotPieGirl (Jennifer) has demonstrated how a focus on
achieving weekly goals rapidly builds a sizable monthly
income. She shows how she went from a frustrated,
overworked Mum to earning over $150,000 per year as
an affiliate marketer using free methods such as Squidoo.

To follow her detailed plan of action, you have to be focused
but results are assured. I used her One Week Marketing
approach to promote her own product and have made over $300
to date from this one product.

So whatever you decide to do, focused achievement is the
route to success. Ask yourself each day, "What is the most
important thing for me to concentrate on at the moment if
I am to achieve what I set out to achieve?"

**********************************************

Ron Passfield is a Top 100 Squidoo Lensmaster and
Giant Squid. He provides free resources
for Squidoo affiliate marketing on his Squidoo lens:

http://www.squidoo.com/squidoomarketingstrategies

To learn more about Squidoo Affiliate Marketing

check out:

http://www.squidooaffiliatemarketing.com

Subscribe to Ron's free Squidoo Marketing e-course:

http://www.smsecourse.squidoomarketingstrategies.com/

Ron is the author of the ebook:

Squidoo Marketing Strategies

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