Saturday, August 04, 2007

Squidoo Marketing Strategies: Use bum marketing with Squidoo



I recently bought Kelly's
Squidoo Queen and found it a
perfect complement to my
own e-book on...
Squidoo Marketing Strategies.





In my e-book I spend some considerable time in helping
people set up their lenses, build lens ranking and create
traffic for their lenses. Kelly puts most of her emphasis
on how to make money from Squidoo.

She draws on the Bum Marketing Method and uses
these same principles to help you choose your lens focus
and structure.

Bum Marketing employs article marketing with a
difference. It focuses on low competition keywords
and submission to high traffic, high rated article directory
sites.

(Note: Bum Marketing Method provides some very
generous free advice and resources - worth a look in
its own right!!)

Kelly shows you how to apply this
method to your Squidoo lens to make
a real profit from affiliate programs,
including Clickbank products.

She provides free resources to help you with this
task and offers many ways to win and sustain
high ranking with Google for your lens.

I found some valuable insights in her e-book
that I am now putting into practice. For example,
I was about to create a lens around a particular
keyword phrase and found that there were already
535,000,000 organic search results listed in Google
for that phrase and numerous paid Google ads
- clearly, not a level playing field.

Kelly also offers personal one-to-one coaching at
different times for buyers of her e-book.

If you are an affiliate marketer, there
are some great insights and strategies
here to help you make a substantial profit
from Squidoo.


Kelly also shows you a creative way to cloak your
affiliate links using Hostgator.

Check out what Kelly has to offer:
Squidoo Queen

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Sunday, July 22, 2007

Squidoo Marketing Strategies: Create a Squidoo Group

You can create a Squidoo Group and establish yourself
as an expert in your area. All the lenses in the group
will point to your own lens.

As Groupmaster, you control the content of the Group
lens.

The process for creating a group is very similar to that
of creating a lens. To create a Squidoo Group, go to your
Lens Dashboard and click on the "My Groups" Tab and
then click on "Start a Group".

Think about the name you use (the URL) but do not
use the name of an affiliate program. Then create your
description so that it reflects your theme and core
keywords.

You can develop an introduction to orientate potential
group members and incoprorate a hyperlink.

As Groupmaster, you can control the settings for
the group, e.g. deciding who can join your group and
rejecting Lensmasters who do not contribute to group
goals.

The key aspect is that you can control the
content of the group lens. For example you can
create these modules:
- featured lensmasters (with their icon)
- featured lenses
- new lenses (automatically generated for new members)
- links plexo
- poll module
- Amazon plexo
- text/write module

You can also add RSS feeds and include links to your
own blog feed (or other feeds with your ID embedded
- see below for RSS Ground *).

Be sure to add a Group Discussion (guestbook) module so
that visitors can add new content to the Group Lens via
their comments. You can facilitate this by asking them to
comment on some aspect of the theme of the Group.

Besides the excellent Group exemplars already available
on Squidoo, there are some great resources to
help you establish a group:

1. Margaret Schaut's lens which gives you tips on how to
brighten up your Group Headquarters
(Group Lens):
http://www.squidoo.com/headquarters_tips/

2. The Squidoo Design Team that will create
logos for your Squidoo group at no charge:
http://www.squidoo.com/groups/squidoo-design


Well, I decided to put my own recommendations into
practice. Here's my Squidoo Marketing Group that I
published for the first time yesterday:
http://www.squidoo.com/groups/squidoomarketing

If you have a lens related to this group topic, please come
and join my new group.


*RECOMMENDED PRODUCT/SERVICE

RSS Ground generates affilate-coded RSS feeds for Clickbank,
Amazon.com and Ebay. You just add your keyword and your
relevant ID (e.g. your Clickbank username) and RSS Ground
will generate the code for your affiliate-embedded RSS feeds for
your Squidoo lens, blog or website. RSS Ground also provides
RSS code for news, video, blog, audio and tag feeds. You can
check it out here:
http://www.mgwaycorp.com/cmd.php?Clk=2030602

If you want to see RSS Ground in operation, check out the
Clickbank RSS feed on Squidoo ebooks and reports on my
lens:
http://www.squidoo.com/squidoomarketingstrategies

****************************************************************************

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Wednesday, July 04, 2007

Squidoo Marketing Strategies: Join Squidoo groups to boost your LensRank

Groups are a relatively recent innovation of Squidoo
to make it a more community-focused site.

One of the reasons to join groups is to gain more
traffic for your lens. Groups come up just like
lenses when someone searches on Google for a
particular term like "affiliate marketing".

Lenses included in a group appear in LensRank order
in the search results.

If you are towards the top of the group, you will
come up first. Your lens can also be treated as a
featured lens by the Group Lensmaster.

If you join a group you will be adding a link back to
your lens. The more groups you join, the more likely
people will be able to find your lens.

You also join groups to build your Squidoo LensRank.

If you go to your lens dashboard you will see your
groups listed under "My Groups" at the top of your
dashboard. It will also show which of your lenses
belong to what groups.

You will see buttons for:

* Start a Group
* Join a Group
* Most Active Groups
* Movers & Shakers
* Newest Groups

When you click the button to join a group you will be
taken to a browse page to explore the groups for each
Squidoo category.

The groups are listed by rank within the category.
Click on a group that interests you and then click the
"add an existing lens" link provided (on the righthand
side at time of writing this post).

You can then add a lens by choosing one of your lenses
from the drop-down menu.

Sometimes joining a group is an automatic process -
you sign up and are immediately added to the group.

Other Group Masters insist on validating your lens
before admitting it to their group. Hence there will
be a day or two delay before your lens is accepted.

Group Lensmasters will often visit your lens and
leave a comment (and sometimes a five star rating).
This all adds to your LensRank.

Other Group members, who share a common interest
with you, will also visit your lens.

So join some relevant groups now and experience an
increase in traffic and LensRank and connect with
people who share your interests.

****************************************************

Here's the latest on making money from blogs:
Blogging to the Bank 2

Check it out HERE.

****************************************************

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Tuesday, June 19, 2007

Squidoo Marketing Strategies - Trade a comment for a quality backlink

Every day I receive emails from internet marketers like
Derrick Van Dyke, Michael Fortin and Brad Callen.

Nowadays, these emails offer a free report, video,
ebook and/or blog post.

It is only recently that I have come to act on the
"invitation to comment" included at the end of these
emails.

I might be invited to add some comment on a video
or blog post.

Often the comment link will take me to a blog/website
with a high Google ranking (4 or 5).

This represents the perfect opportunity for me to
create a high quality, one-way backlink to my own
Squidoo lens or blog.

These top internet marketers love your comments - it
gives them much needed feedback and also boosts (or
maintains) the Google ranking of their site.

Why not keep your eye out for these invitations and
act on them to boost your own lens rank.

You can even get direct traffic to your lens from the
comment.

Here's an example:
I posted to Rosalind Gardner's blog, Net Profits Today,
on one occasion and put in a link to Rosalind's own book,
the Super Affiliate Handbook. Someone sent me an email,
said they appreciated my post and bought Rosalind's book
through my affiliate link.

Rosalind's blog has a Google ranking of 5. At the moment
she is looking for feedback on the use of Technorati tags and
is keen to hear about the challenges you face as an affiliate
marketer.

In the meantime, you could leave a comment about this
blog post (with a hyperlink to your lens/blog) in the
comment area below.

This blog has a Google ranking of 3 or 4 (depending on the
whim of Google on the day).

**********************************************
P.S. Get the whole picture with the Squidoo
Marketing Strategies eBook (includes regular
updates):

http://www.squidoomarketingstrategies.com

**********************************************

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Tuesday, June 12, 2007

Squidoo Marketing Strategies: Digg-it and Reddit your Squidoo lens

Jonathan Leger, creator of $7 Secrets, has come up with a
great strategy to get your lens crawled fast, and get
high-quality one-way links to your blogs/web sites.

Here's Jon's strategy in full:

"As you may or may not know, I'm working to rank for the
phrase "coolest guy on the planet" in Google. My site
is currently #6 out of 984,000 results for the phrase,
and it's taken me less than two months to get there.

The site catalogs my efforts to rank for the keywords,
so I suggest you read over what I'm doing if you haven't
done so recently:
http://coolestguyontheplanet.org/

The latest trick I discovered, that sent my site from
#8 to #6 in 48 hours, was creating a Squidoo lens and a
few free blogs, each at a different free blog server,
and linking all of them to the site. This created
one-way backlinks, which is no surprise or secret.

What WAS new to me, though, was a method I tested to
get the lens and the blogs indexed in Google FAST
(within 48 hours).

To accomplish this, I submitted links to the lens and the
blogs as Digg.com stories, and also submitted them as
del.icio.us and Reddit.com links.

Since those three sites have very high PageRank (Digg and
del.icio.us are both PR8, and Reddit.com is a PR7), the
links to the lens and blogs were crawled within hours,
and the sites showed up in Google within 48 hours.

This means that the links pointing to the "coolest guy"
site got picked up in that same 48 hour period, and it
appears that Google applied the effects of the links
in that same period of time, jumping me up 2 slots from
#8 to #6. In addition to that, I also submitted links
directly to the "coolest guy" site to Digg.com,
del.icio.us and Reddit.com, adding 3 more high-powered
one-way links for Google to crawl and count.

How much difference does 2 slots make in traffic? A lot
more than you might expect! At #8 I was receiving 15 to
25 visitors a day to the site. After moving up 2 slots,
I'm now receiving 30 - 65 visitors a day -- more than
double!

So if you're trying to move up in the ranks of Google,
create some good content blogs and a Squidoo lens
and link them to your site, then submit stories to
Digg.com, del.icio.us and Reddit.com to get them crawled
and indexed fast.

Jonathan Leger
www.AskJonLeger.com "

NOTE: Emphasis added - do not create empty or spam blogs
as some people are doing. This will incur the wrath of
Google and Squidoo!


**********************************************
P.S. Get the whole picture with the Squidoo
Marketing Strategies eBook (includes regular
updates):
http://www.squidoomarketingstrategies.com

**********************************************

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Friday, June 01, 2007

Squidoo Marketing Strategies: The Squidoo-Google Dance

How do you get multiple listings on Google's first page?

You do what I did and create the Squidoo-Google Dance.

This strategy builds on a previous post:
Use Squidoo to Leverage Your Writing

Here are the basic steps for the Squidoo-Google Dance:

1. Create a Squidoo lens on "Your Keyword"

2. Start a blog on "Your Keyword" (or re-focus an existing blog)

3. Write an article on "Your Keyword" with the resource box
linking to your blog AND your lens.

4. Submit your article to article directories.

5. Create links from your Squidoo lens and blog to your article(s).

6. Set up an RSS feed from your blog to your Squidoo lens.

7. Start posting to your blog with "Your Keyword" in your post title.

8. Ping the blog directories for your blog and lens with each post.

So what is happening?

You have created a dynamic interaction (dance)
between your blog, your Squidoo lens and your articles.

  • Your blog and Squidoo lens are being updated simultaneously.
  • Your articles are creating backlinks to your lens and blog.
  • Your blog and Squidoo lens are creating backlinks to your articles.
By PINGING you are inviting Google to join the dance!


P.S. Make sure you have submitted your Squidoo lens and your blog
to the blog directories and search engines.

**********************************************
P.S. Get the whole picture with the Squidoo
Marketing Strategies eBook (includes regular
updates):

http://www.squidoomarketingstrategies.com

**********************************************

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Friday, May 25, 2007

Squidoo Marketing Strategies: Submit your lens for Lens of the Day

I recently submitted my Squidoo Marketing Strategies Lens
to the Lens of the Day Competition.

I did'nt make it first time up but my lens is under review for
the future. This gives me a goal to work towards.

So there is the first benefit - your lens get noticed.

If you are chosen for Lens of the Day you will get great
exposure and lots of traffic. Many people subscribe to the
daily notification of Lens of the Day and visit the ones that
interest them.

There is a link to the Lens of the Day Blog in the menu at the
end of each lens. This takes you to the blog where each Lens
of the Day is introduced. There is also a link for submission
of your lens.

One of the things I learned by observing others is that it is
very wise to add a comment with your lens submission
explaining what the lens is about and/or why you enjoy
Squidoo.

I added a comment in my submission recently and Megan
Casey published it in the SquidBlog with a link to encourage
people to contribute to my Poll on "Why I Love Squidoo":
http://www.squidoo.com/blog/?p=146

This generated a lot of traffic for me and improved my lens
rank.

You can add your vote to my poll at:
http://www.squidoo/squidoomarketingstrategies



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