SEO visibility: deep indexing for Squidoo lenses

One of the challenges for affiliate marketers at the moment
is to get the search engines to index beyond the first page
of a website or blog.

Deep linking to achieve deep indexing has become an obsession
with SEO experts and novices. Just do a Google search
on the term, "deep indexing" and you will see the energy that
is going into this area of SEO.

To achieve deep indexing, affiliate marketers are creating
multiple "inner site maps", submitting multiple pages to
search engines, adding a "popular post category" to their
blogs ...and so it goes on.

Well the great news for Squidoo lensmasters is:
Google automatically deep indexes Squidoo lenses.

I found this out by watching the daily stats of each of my
Squidoo lenses over a number of weeks. I provide the proof
at the end of this post.

I will examine one of my lenses by way of example:
http://www.squidoo.com/digital-storytelling

The focus of this lens is to help people to turn
digital photos into digital stories or digistories.

This is a huge area in education and is emerging strongly
in the home and in community and slowly in affiliate
marketing. It has even evolved into digital
scrapbooking.

There are 3,180 Goggle searches per month on the term
"digital storytelling" and the competition is very
tough - 2,200 sites with the keyword in the url,
24,700 with the keyword in a title, 17,800 sites with
the term as anchor text (hyperlinked to another url).

I gained this information by using a software program
that I use everyday without fail:
Micro Niche Finder

My Squidoo lens on digital storytelling is sitting
about no. 89 in the Google results for the keyword,
"digital storytelling" (and drops out of the top 100
results when I stop posting and pinging daily).

The amazing revelation, though, is how deeply Google
indexes my lens, so that I not only receive visitors who
search on my primary keyword but now I am getting visitors
who search on the most unlikely "long tail keywords".

I know for a fact the Google is searching all my module
headings, text within modules, video titles in the YouTube
modules and links in link/list modules.

My digistory lens provides:

• examples of digital stories from YouTube
• modules with links on digital storytelling in education
• examples of digital stories in education
• digital storytelling in primary education
• modules with digital stories dedicated to a theme
• links to free software to create digistories
• links to free tools to use in making a digital story
• digital story mapping
• digital scrapbooking

I have mentioned all these things to help you understand how
people are finding my lens through the search terms I list
below.

Here's my best SEO advice to help you make the most of
Google's deep indexing of Squidoo lenses:

• have your primary keyword in your url
• include your primary keyword in the lens description
• mention your primary keyword in your introduction
• use variations of your keyword in other module title
• use a variety of keyword variations in your text
• bold the primary keyword and the variations
• add a variety of relevant sources of info
• use RSS modules such as article feeds & Google blog posts
• add your full 30 tags
• vary your anchor text for hyperlinks

I use Micro Niche Finder to identify variations of my primary
keyword that will attract lots of searches. I then use these
variations in my module titles, in my text, in articles I write,
in tags and in the title and body of my blog posts.

In this way, you can find variations of the primary keyword
that have a good number of Google searches per month but
a low level of competition. The title of this post was derived,
for example, from my Micro Niche Finder. There are
4,620 searches per month on the term "SEO visibility" and
relatively low competition (at least compared to the extreme
competition for the keyword, "SEO").

You will also notice in my lens that I am promoting an
affiliate product on how to make money from digital
photos. I thought this might be of interest to people
who want to make digital stories from their photos.
Hence you will see a lot of search terms related to this
theme as well.

Deep indexing evidence

I have run out of tags for this lens. Here's just a sample
of the Google search terms that are leading
people to my Squidoo lens:

• 50 ways to improve your storytelling
• 7 parts of a digital story
• apple idvd scrapbook background .gif
• camera dollars income system ebook download
• camera dollars system review
• companies to get paid for submitting photos
• darling river pictures
• dealsclick
• digi ed
• digi stories
• digital stories by primary school kids
• digital stories in education
• digital story telling in australia
• digital storytelling education
• digital storytelling imovie education
• digital storytelling movies
• digital storytelling tools
• digital storytelling torrent
• dreamtime story about how the world was created movies
• dreamtime story about litter
• earning income from digital photography
• education histroy digital story telling
• example digital story spain
• examples of online storytelling videos kids
• free software to turn my pictures into movie
• how to make an income with digital photography
• how to turn your digital photos into film
• income from a camera
• insert photos into narration
• magill primary youtube
• make photos into movies
• mapping photos into digital form
• photo storytelling
• photos into movies with sound
• picture of teacher in kapalama
• pictures and turn them into movies
• pictures of the 7-day creation story
• pictures of turn and talk in classrooms
• program for making digital pictures to movies
• programs that turn your pictures into cartoons
• putting pictures into movies
• school photo stories
• selling photos reviews
• squidoo storytelling
• stort about your sister in korae movies
• storytelling and "autism" and "kit"
• submit photos earn
• take digital pictures and sell online
• telling digital stories and digital arts alliance
• turn photo into funny images
• turn pictures into movies apple
• turn pictures into movies on computer
• turn pictures into pixels online
• turn slides into pictures
• turn your eyes into animation
• turn your photos into anime free
• turn your photos into movies
• turn your pictures into model pictures for free online
• turn your pictures into moving animation
• turn your still photos into movies
• turning my pics into movies for free
• turning still photos into movies
• youtube digital bath hawaii
• youtube flexi centre
  

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies

************************************************

Technorati Tags:
seo, seo visibility, digital storytelling, digistories, seo blog, seo guide, seo expert, seo web design, digital storytelling in education, sell your digital photos, turn your photos into movies

Massive Work at Home Gifts Giveaway

Henry Gold is organising a massive giveaway. He is insisting
that joint venture partners only offer quality products
(equal to $47 or greater)and each will be individually vetted.

Between Nov 9th-Dec 10th '07, the biggest joint venture campaign in
the work-at-home industry is being held.

SIGN UP NOW:

117 Work-at-Home Gifts

NOW OPEN - CLOSES December 10

Squidoo Affiliate Marketing: use images to grab attention

You can brighten up your lenses with video, graphics
and photos.

These attract people's attention and often encourages them
to linger longer on your Squidoo lens.

For example, you can use instructional videos from YouTube
to assist your visitors to get across a topic area. I have
provided videos on how to take digital photos on the
following lens:
http://www.squidoo.com/sellyourdigitalphotos/

I have purchased a number of graphics packages
to add graphics to my lenses as well. These often
serve the purpose of breaking up the text modules
and making the lens easier to read.

My latest purchase is the following package
which gives you editable, web-specific highlighter
graphics for under $7:
http://www.webcreations.squidoomarketingstrategies.com

The one-time offer which is marginally dearer gives
you the capacity to create your own buttons and logos
using a simple point and click technology.

Graphics were never my strong point so I am so grateful to
these developers that have not only given me access to a
wide range of Web 2.0 graphics but also an easy facility
to create my own:
http://www.webcreations.squidoomarketingstrategies.com

Graphics packages can be quite expensive, but these are
very reasonably priced and attractive to boot.

Squidoo Affiliate Marketing: build your list

Squidoo is great for building your list.

While Squidoo Lensmasters can no longer use iframes
in their lenses, there are other ways to capture leads.

Create a lead capture Squidoo module

At the moment I am using a lead capture module which
has the cover of my ebook as the eye-catching image.

Here's the module where I offer a free subscription
to my 7 day email course plus weekly follow-up with
tips, hints and Squidoo marketing strategies:
Lead Capture Module

I have added 300 people to my mailing list in the last
6 months using this method.

I hope to get a signficant boost to my list building
during November when I offer my Squidoo Marketing
Strategies ebook free at the Work at Home Giveaway
commencing at 12PM EST on 9 November:
http://www.117workathomegifts.com/index.php?id=354

One of the list building secrets with Squidoo is to
build multiple focused Squidoo lenses so that you are
attracting a wide variety of people with different interests.
For example, I have built Squidoo lenses around my
interest in the inner game of tennis, affiliate marketing,
poetry, boutique hotels, online learning, digital storytelling,
Eva Cassidy, Clickbank and Facebook:
http://www.squidoo.com/lensmasters/ronpass

You need a reliable autoresponder for your list

It is vitally important to have a reliable autoresponder and
a meaningful follow-up email series. Some of the people
who join my email course purchase my book,
Squidoo Marketing Strategies. They all join my regular
list and receive weekly broadcasts about Squidoo marketing,
tools and tips.

I am using Aweber.com as my autoresponder and found it
very reliable, with an excellent delivery rate and superb
service. I have used the online chat facility a number of
times to solve a problem and the issues were handled very
professionally by knowledgable staff.

I have previously used four different autoresponders
and experienced problems of downtime, broadcast
failures and even loss of my mailing list of 1,500 people
because of poor backup facilites. I decided eventually
that if I was going to build an online business I needed
a professional autoresponder as my busines backbone.

I have really appreciated the quality of Aweber:
http://www.aweber.com/?219129

So the steps to build your list with Squidoo are:

1. create a lead capture module on Squidoo lenses
2. provide an email course or gift to attract prospects
3. use a reliable autoresponder like Aweber
4. provide regular email broadcasts to your list

You may have to have different lists for your various
Squidoo lenses. I am lucky that all my subscribers
at the moment are interested in Squidoo affiliate
marketing so I can have a common list.

However, I am in the process of writing a free ebook on
on the inner game of tennis which I will link to a series
of emails created by one of the relevant affiliate
merchants. So I will build another list just for that
Squidoo lens and readers. Here's my Squidoo lens
on the inner game of tennis:
http://www.squidoo.com/theinnergameoftennis/

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster
and provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook: Squidoo Marketing Strategies





Technorati Tags: Squidoo affiliate marketing, list building, Squidoo marketing strategies, Aweber.com review, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, Aweber.com, autoresponder

Google Blog Slap: Squidoo to the rescue

Google recently did a re-rank of web sites and particularly
blogs.

Many of the world's best blogs dropped in Google page ranking
(PR) e.g. from PR7 to PR5 or PR5 to PR3.

This action by Google has been the subject of heated debate
on blogs across the globe.

The interesting fact is that many of the blogs have had their
page rank restored. In some cases this was because they were
not in fact using paid links at this point in time.

The story so far

Here's a tracking of the story:

Darren Rowse, Problogger.com (PR7), wrote about it when
it first happened. He identified the fact that Google was
penalising "authority sites" for using paid (sponsored)
advertising links:

Problogger dropped to Page Rank 4
(Problogger drops from PR 6/7 to PR4)

Google Page Rank Pendulum Swings Again
(Problogger back to PR7)

A blogger reports that paid links are now worth more
(many bloggers have stopped using paid links
but there are still people willing to pay ...and pay
even more)

Andy Beard has shown the progression in ranking
after the third round. This great list gives you the
top blogs (so why not comment on them!). Check it out
here:
http://andybeard.eu/2007/10/pagerank-update-2.html

What has this got to do with Squidoo?

Well Squidoo seems to be going from strength
to strength while all these changes are going on.

Here's the Google ranking of three
of my lenses (at least at the time of writing):

http://www.squidoo.com/squidoomarketingstrategies - PR5

http://www.squidoo.com/digital-storytelling - PR4

http://www.squidoo.com/onlinelearningresources - PR4

Google PR5 is a ranking usually reserved for authority sites...
and often takes years of blogging to achieve. The Squidoo
Marketing Strategies lens was started in March this year!

So I suggest you get to it and build an authority Squidoo site
(with no paid links!!!) ...and then build multiple affiliate
marketing sites each dedicated to one product or service...and
cross-link the lot.

If you want to check out the Google page rank for your
Squidoo lens you can do so here:
http://www.seochat.com/seo-tools/future-pagerank/

****************************************************************
PRODUCT OF THE WEEK

I have just listened to Yaro Starak's Blog Profits Blueprint
on my iPod as I walked. Wow - this is great free stuff from
one of the Top ten bloggers in Australia (and a Brisbanite to
boot!). It really does give you the blueprint to make
money from a blog - step by step. Yaro should know - he
earns $5000 per month from blogging. This is a great
resource and you will not find a better resource on
blogging any where (even in the two $47 ebooks on the
topic that I have purchased).

Click here to download the Blog Profits Blueprint

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies


Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, Google page rank, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, lensrank, traffic

Squidoo Affiliate Marketing: Post, Publish, Ping

I recently received the following question from a subscriber:
"How do I get more consistent traffic without having to do
specific actions each and every day (pinging, bookmarking, etc)?"

The short answer is you need to do those daily tasks
- post, publish and ping.

Here's the long answer.

The amount of traffic you will get is a function of a number

of things:

• Level of interest in your keyword(s) and/or topic area
• Number of searches conducted for your keyword(s)
• The level of competition
• The value of your site to the reader
• The frequency with which you update

(Re competition: the keyword "internet marketing" brings

up 53 Million results on Google and is controlled by

long standing marketers, some of guru status).

The Law of Attraction works in this arena too.

Repeat visits will come if you offer free and substantial,

expertise relevant to the viewer's goals. They will not

return if your site does not offer value.

I have learnt this through my blog and my main lens.

I get enquiries everday from all over the world and offers
to promote other people's products.

People are starting to refer other people to my blog, my

lenses and my articles. Others are creating links on their

lenses and blogs to my lens/blog. Two top marketers

recently mentioned my blog/lens in their own newsletter/

blog. Still others are seeking me out on FaceBook.

So if you are offering something of value that is timely

and needed by a target market, they will eventually

come to you. But they have to know that you exist.

Both Google (and other search engines) and Squidoo

will naturally give priority to sites that are regularly

updated.

One of my Squidoo lenses had a bug in it

recently preventing me from editing it, and in four

days it dropped from 270 overall to 737!

However, it has now reached no 8 position on Google

(out of 400,000+ results) - by daily updating and

pinging (lens first published on 17/9/07).

The gurus tell us that the marketing power now lies

with the quality authority sites (Wikipedia is but one

major example). One of the top marketers refers to

these authority people as "Top Dogs" - in her words,

those who offer substantial, free expert advice on a

topic.

Jack Humphrey, who I referred to in a recent post
actually claims to have coined the term

"authority site" - he certainly pushes it and his site

is a great example of an authority site.

If you download his Authority Black Book, you gain

access to his special traffic blog and another service

he calls, Authority Site Center :
http://www.contentdesk.squidoomarketingstrategies.com/

Through the Authority Site Center he will create a
Wordpress blog for you and a header and host your site.
He uses special software to make your site a traffic generator.
Plus you get access to a mastermind group. All this for
around $97 a month.

I mention this mainly to make a point!

Despite doing all this (using software he developed at a

cost of $1Million), he insists that you post daily...and that

is how you become an authority and develop an

authority site. His software automates the pinging,

submission to social bookmarking sites, RSS feeds, etc.

As you know by now, if you want to post daily, you

have to learn a hell of a lot pretty fast.

So even the very top people with the most sophisticated

traffic generating software in the world insist on daily

updating.

The top bloggers post four or five times daily - that's how

they dominate the search engines and their niches.

You can also buy traffic but it won't be as targeted as

organic search engine or Squidoo traffic (unless you

use something like adwords - at considerable expense).

However, if you do not update daily you can

drop in ranking in both Google and Squidoo.

So the moral of the story is - Post, Publish, Ping...
on a daily basis.

If you find this a challenge, check out my Squidoo marketing
lens for ideas on what to add to your lens:
http://www.squidoo.com/squidoomarketingstrategies/

****************************************************************
PRODUCT OF THE WEEK

Submitting your latest blog post to the various Web 2.0
news sites is a powerful method to generate immediate
targeted traffic to your blog or lens. This generates
high-quality traffic and links and builds your authority
status getting you into search engines faster and ranking higher.

The downside - it takes a lot of time to cut and paste your post
title, keywords and description into each site. Here's a way to
save time and get instant traffic - autosubmit to Web 2.0
news sites:
http://www.web2submitter.squidoomarketingstrategies.com

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies


Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, web 2.0 traffic, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, lensrank, traffic

Squidoo Affiliate Marketing - Article Writing (2)

The Bum Marketing strategy suggests that you use
articles to target specific keywords that have
high monthly searches but low competition.

I have been using MicroNicheFinder daily to
identify such keywords for my articles, lens tags
and the URLs for my new lenses. This tool
is absolutely invaluable:
MicroNicheFinder for Article Writing and Lens Creation

I have previously reviewed MicroNicheFinder here.

Enough of this rave...but I so rarely come across a
tool that is so useful and opens up so many new avenues.

Through MicroNicheFinder I established that Squidoo
Affiliate Marketing was a keyword that had a good
number of searches but low competition, so I decided
to target it in my articles.

I already had multiple listings on the first page of Google
for the keywords squidoo marketing strategies
and squidoo marketing.

One of the secrets of article writing is to ensure
that your targeted keyword appears as the first term
in your article title (you also want it in your article
summary and spread throughout your article).

The title is critical - it's what Google looks at first!
The keyword does, however, need to be repeated as
indicated above to convince Google that the article is
really about the title topic.

It may take a bit of mental gymnastics to get your
keyword in the title but believe me it's worth it.

Here's proof - these two articles were written to target
the keyword Squidoo Affiliate Marketing
and submitted on 4 October to Ezinearticles.com:

Squidoo Affiliate Marketing - Use Squidoo to Leverage
Your Writing

Squidoo Affiliate Marketing - Get Multiple Listings
on the First Page of Google Results

Today (20 October) these articles hold nos. 3 & 4 positions
on Google search results for the term Squidoo Affiliate
Marketing.

In my next post on this topic I will talk about how
to use the resource box to reinforce your keyword rich
title.

************************************************

Product of the Week - Authority Black Book

All I can say is WOW! This free, 64 page e-book
by Web 2.0 expert, Jack Humphrey, is something special.
It gives you the complete list of Web 2.0 resources you
need to generate a steady stream of qualified traffic.
Jack discusses blogging, RSS marketing, social bookmarking
sites, social media sites, video marketing and provides the
Big List of Web 2.0 Resources (with hotlinks). Well, Jack
should know - he gets 5,000 visitors per day to one of
his sites (and 850,000 page views in a month). Get your
copy of the Authority Black Book:

CLICK HERE

************************************************
Ron Passfield is a Top 100 Squidoo Lensmaster and
provides free resources for Squidoo affiliate marketing
on his Squidoo lens:
http://www.squidoo.com/squidoomarketingstrategies

Ron is the author of the ebook:
Squidoo Marketing Strategies


Technorati Tags: Squidoo affiliate marketing, Squidoo, Squidoo marketing strategies, article writing, Squidoo Marketing Strategies e-Book, affiliate marketing, Squidoo tips, MicroNicheFinder, traffic